Brand Yourself with brand-reinforcing

content

Produce your own podcasts (audio or video)

Dedicated video channels for you on sites like YouTube.

Launch an online initiative related to your profession.

in other online initiatives to get noticed.

Put out press releases when you have a newsworthy

accomplishment to share

Write op-ed articles for mainstream media

Start a newsletter about your field of expertise.

Conduct (free?) webinars about up and coming topics.

Create your own products.

Grow an affiliate network to promote your products, which means they’re

also promoting you.

Likewise, promote products that you can recommend honestly and whose buyers will appreciate you bringing it

to their attention.

Leave insightful comments on related blogs.

Have online chats or Q&A sessions about brand-related topics.

Guest post on pertinent blogs

Interview industry celebrities, trendsetters and other people of

interest

Be one of those people of interest and get interviewed on related topics

Post presentations you’ve given on topic, such as by publishing them on

your LinkedIn profile and blog

Write an eBook.

Release free reports about latest events in your industry and your

predictions for the future

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