Post on 02-Oct-2020
transcript
Branding Magic Bullet
How to Transform Your Message into a Powerful Brand that Makes an Impact and
Attracts More Clients!
Module 1: Redesigning Your Brand Message to Align
With Your Purpose
How Can It Get Any Better Than This?
#ExpandYourImpact/YourOnlineProfitStrategist
Brand vs. Branding
• Your brand = what your clients think of when they think of you or your company; your story
• Branding = any strategy geared towards establishing your brand or story
• Branding elements = any component that makes the public think of your company, such as a logo
Successful Branding Example
•What company is portrayed in this photo?
Successful Branding
• Successful branding results in people looking at any of your brand elements & instantly thinking of your or your company and what you provide
• For example, the ‘golden arches’ logo identifies every McDonald’s restaurant across the world
• People should only have to see your logo, tag line or colors & they think of your company
Step 1: Creating Your Brand Identity
• Common ways people create a brand identity
1. Decide what you want your identity to be & carefully plan everything you do to support that chosen identity
2. Be 100% yourself & leave it up to fate to put people who will be attracted to you & your message in your path
Creating Your Brand Identity
• The most effective way to create a brand identity is a combination of methods 1 & 2 with a strong focus on your desired “audience”
Branding Tips
• Talk to your visitors in the first person
– Speaking in third person can come across as pretentious & unfriendly
Branding Tips
• Embrace authenticity
– “Authenticity” simply means being real. – Dare to celebrate your differences as well as your strengths– Be yourself– Be honest & transparent
How To Be Authentic
• Get to know your audience– Let your audience get to know you & see your unique
personality
• Figure out:– Who you are– What your message is– What your specialty is– How you can help
Ideal Clients?
IdealClientMagicBullet.com
Step 2: How & Where to Tell Your Story
• Share only what they need to know in order to relate to them
• What you choose to share should make them feel reassured that you are the right person to talk to; that you are in their corner; and that you have walked miles in their shoes.
• Everything you talk about should relate to them
How & Where to Tell Your Story
• Your story should always relate to your chosen audience
• It is okay to let your audience know you have problems but make sure they can relate to them
• If you feel like you are suppressing every single thing you want to share, you may be concentrating on attracting the wrong audience!
Authenticity is About Being Relevant To:
• Your audience• Anyone else who is listening in• The “conversation” currently going on in your
community/platform• The culture, goals, problems & values of your niche
members• The time you live in• Your core values & beliefs
More About Authenticity
• Match your tone and language style to your audience
• Be transparent but discriminating
• Set boundaries
• Never be afraid to admit that something didn’t work or that you made a mistake
More About Authenticity
• Really care for & enjoy your audience
• If you’re authentic, then you shouldn’t have to wear masks
• Don’t consider branding elements until you know who you are
• Your story is really “their” story
Step 3: The Credibility Issue
• Create credibility with your conversation & becoming known for reliability
• Tell your story & share across social media, private groups & your blog
• We tend to have more faith in people we know so be honest & transparent when telling your story
Other Credibility Boosters
• Consistency
– Branding elements match across all platforms– Posting at same time each day– Your ‘voice’ should be the same across all platforms– Your focus should always be kept on your story & your
audience
Other Credibility Boosters
• External Proof
– Social proof should happen organically as people interact with you
– Testimonials should be on sales pages; feel free to call it something else, like “Client Praise”
– Share research data with your audience– Be cautious about making earnings claims
Brand Evolves Over Time
Brand Evolves Over Time
Brand Evolves Over Time
Next Steps
• Report • Checklist • Worksheet