In Our Brand We Trust

We Have Traditional Branding...

And it’s 63 Pages Long

But Guidelines Only Go So Far

Our Brand is Complicated

• We have many branded programs

• We have a long history

• Our brand is easily confused

We Get Confused With...

• National Wildlife Foundation• World Wildlife Fund• World Wildlife Foundation

WE ARE NOT THE PANDA

Guess Who Doesn’t Care About Our Branding Strategy?

How Does That Translate Online?

Be Present

Our Programs are Present

@NWF, @greenhour, @campusecology, @wildlife_watch@climateclass, @wildlifeaction

WildlifeAction

We Trust Our Staff

• Keep lines of communication open

• Learn from one another

• Reach audiences while being ourselves

Listen and Learn

• How are people responding to us?

• What makes people happy?

• What inspires them to protect wildlife?

How We Listen: Search News Search Blogs

Search Social Sites