Brands Need to be Loyal to Customers

Post on 23-Jan-2017

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Brands Need to Be Loyal to Customers

Brand loyalty is decreasing. Companies focus on moment-to-moment marketing instead of offering customers an uplifting experience.

THAT'S WRONG!

Solutions Without Problems

Products are often released simply to ‘check a box.’ While you might make sales on a problemless solution in the short term, over the long term you’ll encounter customer churn.

Put the focus back on the customer experience instead of revenue or ROI.

Understand Customers’ Wants

and Needs

How does your product make their lives better? Is there a way that it could do so even more?

Use retail mobile data collection to determine whether your in-store exposure is attracting customer attention.

Brand Consistency

Your messages to customers should have a consistent style. Use social media to respond to customer doubts.

Go beyond using social media to merely engage with customers.

Value Proposition

Your proposition can’t remain static. If your core customers are in their 20s now, their needs will

change over time.

Engage with your audience to understand where they are in their life journey and what you can do to fit in.

Clear Communication

Make sure your messaging is clear.

Don’t leave customers feeling confused.

In a competitive business world, brand loyalty is waning. Focus on brand loyalty rather than customer loyalty and create

a passionate fan base that will grow.

A Mobile Data Collection App For Retail Execution.

GoSpotCheck.com