Post on 09-May-2015
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JOE PULIZZI’S PRESENTATION:
The Evolution of Content: 6 Elements to Consider
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Content Marketing InstituteCMI teaches marketers how to effectively own their media channels to attract and retain customers.
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FINAL ACT
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There Is One Keyto a Successful
Presentation
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Image courtesy of Pooky Poetry
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The Evolution ofContent Marketing
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91/100
http://bitly.com/cm-research
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Just 42% believe their content marketing is effective
http://bitly.com/cm-research
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How Many of You Have a Documented Content Marketing
Strategy?
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Sales, Savings & Sunshine
Element #1
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• CMO Gas Station Example
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CREATE A WHY FOR EACH CHANNEL
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Create a Content Marketing Mission Statement
Element #2
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Enabling Women to Have More Quality Time with
Their Families
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Enabling Teen Girls to Be More Confident with
Their Bodies
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Helping Men Become Better Men
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Help Engineers Answer the Most Challenging
Industrial Solder Questions
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Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.
1. Core Target Audience2. What Will Be Delivered3. The Outcome for the
Audience
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Don’t Build Your Content Ship on Rented Land
Element #3
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Focus on Subscribers As a Key Metric
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What’s the difference between those who
subscribe to my content and those that don’t?
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Leverage Influencers the Build an Audience
Element #4
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4 : 1 : 1
Sales
Content Marketing
InfluencerSharing
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Mastering Technology
Element #5
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Open Up Your Wallet
Element #6
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TAKEAWAYS1. Set Your Goals for Sales, Savings or Sunshine2. Why Are You Using Each Channel?3. Focus On the Reader’s Outcome4. Create a Content Marketing Mission Statement5. Don’t Build Your Content Ship on Rented Land6. Focus on Subscribers as a Key Metric7. Build an Influencer List to Build Audience8. Create an Engine to Get and Keep Subscribers9. Content Strategists – Meet Content Marketers10.Consider Buying!
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