Brandwatch Masterclass: Using Brandwatch for PR

transcript

Dinah Alobeid /PR Manager

The PR Professional’s Most Valuable Platform

Agenda

• Introduction to using social listening and analytics for daily PR activities

• Queries

• Tracking Coverage

• Alerts

• Reporting PR results with accuracy and style

PR + DATA

How can data complement PR?

• Use data and alerts from Brandwatch to uncover:

• Media coverage in traditional press outlets and blogs

• Twitter mentions from journalists and news outlets

• Brand product mentions and category conversations

• Campaign tracking:

• Identify trends in quality and quantity of coverage over days, weeks, months, years

• See spikes in brand mentions and determine attribution to events, announcements, company news, industry trends

• Reporting:

• Brandwatch’s customizable dashboard makes it easy to filter PR coverage, campaign mentions, and more for easy reporting with topic clouds, pie charts and tables, mention tracking, and more

QUERIES

Writing Brand Queries

It’s a PR professional’s job to maintain a hawk-eye on everything being said about a brand or client. Queries offer the option of capturing everything from the most general type of brand mention, to a very specific set of mentions about one particular campaign or product.

Refining Queries

To filter out spam, employee mentions, and owned content, Brandwatch queries can be refined, and further refined, and continuously edited so you only capture exactly the data you want.

Product Queries

Tracking your brand’s products are an essential part of PR. Breaking out product searches by query help to track specific launches, and individually analyze media coverage and general consumer interest for one product or product group.

Topic Specific Queries

Queries can help you discover media conversations within your industry, as well as new reporters to reach out to on behalf of your brand.

TRACKING COVERAGE

Coverage Tracking

Finding Influential Authors

In the Authors component, identify influential reporters and bloggers by filtering using mozRank.

ALERTS

PR Alerts

Set up Alerts through Brandwatch to receive news coverage around your query as it happens, hourly, daily, or weekly. Instant gratification!

PR Alerts

REPORTING

PR Reporting with Brandwatch

Discover Trends

Analyze Specific Mentions/Coverage

Explain Coverage

You can use Brandwatch Analytics every day for PR activities!

• Conversation monitoring

• Finding reporters

• Listening to relevant industry conversations

• Creating news alerts

• Reporting how you need it, for exactly what you need

Questions? Comments? Concerns?

Document LimitationThe information given in this document has been checked for accuracy and completeness however Brandwatch shall not be liable for any errors or omissions.

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Brandwatch Masterclass: Using Brandwatch for PR

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