PAYMENTS

10The Paypers – Cross Border E-Commerce Country Report – Brazil 2013

BRAZIL CULTURE

CONSIDERATIONS

11http://www.forbes.http://goo.gl/XX0II112Comscore Media Matrix13Comscore, March 2012

…of Brazilians who purchased something online are between the ages of 15 and 34.11

…of internet users in Brazil are between the ages 18-34, 30% between ages 25-34.12

…minutes on average spent online, by shoppers per visit.13

eCOMMERCE MARKET STRENGTH // LATIN AMERICA

GROWTH RATE (REAL GDP)

SOUTH AMERICA

5.1%BRAZIL

4.4%

FRAUD

COMMERCE EXPERIENCE

SHOPPING BEHAVIOR

BRAZIL ECONOMY

BRAZIL COMMERCE

BRAZIL IS THE LARGESTeCOMMERCE MARKET IN LATIN AMERICA.2

COMMERCE BUSINESS INFRASTRUCTURE

3The Paypers – Cross Border E-Commerce Country Report – Brazil 2013

1.79 MILLION PEOPLE IN BRAZIL ARE ON SOCIAL NETWORKS.*

MARKETING // SOCIAL MEDIA

Social engagement with consumer brands is high, as Brazilian culturehas a strong appetite for digitaland social media communication.6

4http://goo.gl/DD5elU5http://goo.gl/XX0II16http://www.thinkwithgoogle.com/articles/branding-brazil.html

THERE ARE MORE CELL PHONES THAN PEOPLE, MAKING BRAZIL THE LARGEST MOBILE PHONE MARKET IN LATIN AMERICA (2013).7,8

MARKETING // MOBILE

244 MILLION CELL USERS ADDED IN 2012.7

7www.kpcb.com/insights/2013-internet-trends8http://www.thinkwithgoogle.com/articles/branding-brazil.html9http://www.forbes.com/sites/ricardogeromel/2013/10/28/internet-in-brazil-key-hard-facts-you-must-know/

BRAZIL IS KNOWN FOR SAMBA,FOOTBALL, AND ITS FRIENDLYAND ENERGETIC POPULATION.

BRAZIL

1 Table A.3, Developing economies: rates of growth of real GDP, 2003-2013. United Nations report on global economic development, 2012

BRAZIL HAS THE FOURTH LARGEST PAYMENT CARD MARKET GLOBALLY,AND THE HIGHEST CREDIT CARDPENETRATION IN LATIN AMERICA.3

BRAZIL HAS ONE OF THE FASTESTGROWING ECONOMIES, WITH ANANNUAL GROWTH RATE OF 4.4%1

COMMERCE EXPERIENCE

BRAZILIANS’ ONLINE TIME SPENT USING SOCIAL MEDIA.5

OF CARDHOLDERS HAVE EXPERIENCED CREDIT CARDFRAUD IN THE PAST 5 YEARS.3

Online retail sales of $15 billion in 2013 are more than triple for Mexico and Argentina combined.2

$15b

Of the 47.5 million accessing theInternet actively, 23.3% use their smart phones.7,8,9 23%

BRAZIL HAS WON THE WORLD CUP TOURNAMENT A RECORD 5 TIMES, AND ARETHE ONLY COUNTRY TO HAVE PLAYED IN ALL 19 WORLD CUPS HELD.

2Forrester Research, Inc., Latin America Online Retail Forecast, 2013 To 2018, December 17, 2013

WORLD CUPTITLES

FROM WORLD CUPTOURNAMENTS

100 MILLION BRAZILIANSARE INTERNET USERS; 61% HAVE PURCHASED SOMETHING ONLINE.11

CREDIT CARD USE IS THE PREFERREDMETHOD IN 78% OF ONLINE PAYMENTTRANSACTIONS.10

“BOLETO BANCARIO” OR JUST “BOLETO,” IS THEPREFERRED METHOD FOR24% OF ONLINE SHOPPERS.10