Post on 29-Jun-2015
transcript
BRAZIL
• Developing country
• 8.514.876,599 km
• 27 states
• 5564 cities
• 190 000 000 inhabitants
• 75% of the population is catholic
• GNP aprox . 2 trillion dollars
BRAZIL OVERVIEW
Young Industry Family Business Funeral Industry earns US$ 4 Bi/year No formal education needed Funeral arrangements start just after death The viewing takes on average 12 hours Usually the viewing rooms are located inside
the cemeteries facilities
FUNERAL INDUSTRY
Average costs:• Funeral service: USD 1,500• Casket: USD 800• Flower spray: USD 300• Burial: USD 1,500• Grave USD 4,000• Cremation: USD 1,500
Within 3 years the body can be exhumed and the grave can be re used
Graves are built with bricks and concrete
EXHUMATION
Maintenance taxes are charged each 6 months, once the cemetery is 50% sold this income becomes the most important (average USD 150/ semester)
Usually the viewing rooms are located inside cemeteries facilities
Average cost exhumation: USD 300
• Cremations is a new culture
• 93% burial vs 7% cremation
• Aprox. 50 crematoriums only one is government
owned
• Average cost for cremation: USD 1,500
• Average cost for burial: USD 1,500 (not including
the grave)
• Different ceremonies for cremation comparing
to burials (music, prayers, speeches)
• Master of ceremony
CREMATION
Assumptions:
All the crematoriums located inside cemeteries
facilities
The business must be related to funeral industry
Cremation services have tributes and ceremonies
The average price must be high due to its value
proposition
Competitors must be focused on the quality of the
services not on price
CREMATION
INTERNATIONALIZATION
Exchange of information
Successful experiences and
failures of other markets
Bring innovation
Best practices
Opportunity to take the right
track
By consequence, more
sustainable segment
THANK YOUGisela Ddg. Adissi
gisela@primaveras.com.br
primaveras.com.br
sincep.com.br