Post on 15-Jul-2015
transcript
www.ccseducation.com
Presenting to
PECOS4SMEs cross-
border e-Commerce
State of Affairs
E-Commerce
Benefits
E-Commerce is ideal for cross-border sales because:
UBIQUITIOUS NATURE (24/7, 365);
GLOBAL REACH (across cultural/national boundaries);
UNIVERSAL STANDARDS (low market entry for merchants);
INFORMATION RICHNESS (more powerful selling environment);
INTERACTIVITY (can simulate f2f experience, but on a global scale);
INFORMATION DENSITY (amount & quality of information available);
PERSONALISATION/CUSTOMISATION & PARTICIPATIVE TOOLS.
Directive 2000/31/EC created the legal framework for e-Commerce in the
Internal Market by removing obstacles to cross-border online services in the
EU and providing legal certainty to business and citizens. In this
environment cross border e-Commerce is growing steadily, but not equally
across Europe.
Improving
e-Commerce Environment
Under the Europe 2020 strategy – launched on 3 March 2010 (IP/10/225) – the
Commission is tackling bottlenecks in the Single Market to drive economic
recovery. Example initiatives over the last few years comprise:
Improving
e-Commerce Environment
Mini1SS – Application of VAT on electronically supplied distant services
VoeS – VAT on e-Services
E-Invoicing
Alternative Dispute Resolution (ADR)
Internet Purchases by
Individuals
E-Sales Vs. Size
Significant variation in the share of enterprises conducting e-sales and the
turnover from the e-sales according to enterprise size.
40 % of large enterprises made e-sales corresponding to 19 % of turnover.
25 % of medium enterprises made e-sales corresponding to 11 % of turnover.
15 % of small enterprises engaged in e-sales, corresponding to only 5 % of turnover.
Cross border e-Commerce not fully
exploited by enterprises selling online
In the EU-28, while almost all enterprises making electronic sales (17%) reported reported that they sold to the markets in their own countries, only 7 % of enterprises made online sales to other EU countries.
While 30 % of enterprises in Denmark made online sales — ranked 1st EU EU countries — only 10 % of enterprises reported selling to other EU countries.
More enterprises in Luxembourg and Ireland reported selling to customers in other in other EU countries (15 %, 12 % respectively) than to their own country (14 %, (14 %, 7 % respectively).
E-Commerce
Barriers
Barriers related to cross border E-Com:
Lack of financial resources;
Current economic uncertainty;
Online fraud issues;
Distribution issues;
Costs associated to use of credit cards;
Lack of legal framework knowledge;
Lack of market intelligence info;
Inability to attract foreign consumers;
Vendors Vs. Consumer
Priorities
Vendors Priorities Consumers Priorities
• Professional look and feel • Trust seals
• Trust Seals • Variety of payment methods
• Newsletters • Good access to information about
products, services and prices
• Sales alerts • Website professional look and feel
• High ranking at search engine results • Price comparison services
• Variety of Payment methods • Clear and quick navigation
Critical Improvement
Areas
Most critical areas of improvement include:
Optimization of online stores website features;
Best practices, tools and techniques;
Market intelligence;
E-Safety;
Regulations in target countries;
Customer relationship management;
Delivery methods and costs;
THANK
YOU
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