Post on 12-Jul-2015
transcript
SPHomeRun.com
Courtesy of
http://www. ITMarketingGuide.com
“Brian Halligan Shares
7 Remarkable Nuggets
in INBOUND 2014 Keynote”
SPHomeRun.com
Halligan Talked
About Why Success
With Inbound
Marketing
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
is a Function of the
Width of Your Brain,
Not the Width of
Your Wallet
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
And Halligan
Recommended That
You Use Content to
Build a Moat Around
Your Business
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
But There Were
2 Things About That
Webinar, at Least
on Reviewing the
Notes 4 Years Later:
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
1. Differentiated
But Not
Remarkable
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
2. Bizarre Date
Coincidence
for Me
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Brian Halligan
Presents a Webinar
That Mentions
Remarkable
Four Times
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
1. Write Very
Remarkable,
Interesting Stuff
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
2. Blogs Need
to Be Snarky,
Remarkable, and
Very Specific
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
3. Remarkable
Content Gets
Shared More
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
3. Create a Ton of
Remarkable
Content Because
You Want Other
People Online
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
3. …to Remark
About Your
Content
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
What Remarkable
Nuggets Did
Hubspot’s
Co-founder and CEO
Have to Share?
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(1) Use Inbound
Marketing to
Take Down the
800 Pound Gorilla
in Your Market
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(2) Accept that
Prospects Today
Have All the Power
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(3) Forget What
You Know About
the Challenges
of Using CRM
Software
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(4) Change Sales
by Addressing the
Sales Perspective,
Sales People, and
the Sales Platform
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(5) Change Sales by
Turning Information
Asymmetry into
Information Parity
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(6) Aim to Help
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
(7) Admit That
CRM Systems
Today Don’t Help
with Prospecting
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
What Did You Find
Most Remarkable
About Brian
Halligan’s INBOUND
2014 Keynote?
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Was it One of the
Nuggets Above?
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Or Perhaps It Was
His Dramatic Entry
With Hubspot
Co-founder & CTO
Dharmesh Shah --
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Rising Up onto the
Stage in Hubspot
Orange-colored
British-style
Payphone Booths?
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Joshua Feinberg
Co-Founder and
Chief Inbound
Marketing Officer
SP Home Run Inc.
SPHomeRun.com
Let Us Know Your Thoughts
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Below
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