Briefing on Professional Blogging, Social Media Marketing and Advertising as a Business

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Presentation made by Janette Toral for individuals interested to join the program. Online class starts on January 16, 2012. Sign-up at http://www.digientrepreneur.com/module-2.html This three-week course teaches the student how to: - Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits. - Understand the available blog and social media advertising platforms, costing, and analyze a blog’s effectiveness. - Profile blogs, bloggers, social media users based on their reach and influence. For the hands-on project, the student is tasked to design and run a blog & social media marketing and advertising program. The overall performance of the said campaign during the time frame allotted shall serve as basis for grading. Schedule: First Webinar Lecture: January 16, 2012, 7-9 pm (GMT+8) Week 2: One-on-One Consultations via Webinar January 25 (Wednesday) or by appointment Final Project Presentation: February 6, 2012, 6-9pm (GMT+8)

transcript

DIGITALILIPINO

Professional Blogging, Social Media Marketing & Advertising as a Business (Brie�ng)

JANETTE TORALhttp://www.digientrepreneur.com

MO

DU

LE 2

BLOGGERS COMPETITION

OPPORTUNITIES

RECOGNITION

ADS

STAND OUT!

DON‘T JUST BECOME ONE OF THEM

OWN A BLOG NETWORK

EVENTSCAMPAIGNS SPECIALPROJECTS

OWN A BLOG NETWORK

EVENTSCAMPAIGNS SPECIALPROJECTS

GOOD! BETTER! BEST!

“S0CI@L M3D!A EXP3RTS“ ??@!

GOOD! BETTER! BEST!

RESPECTACCOUNTABILITYLEADERSHIP

MUST!

ACTIVE SOCIALMEDIAPROFILE

ENGAGEMENT

OK!

HANDLE PRESSURE

THEY CAN DO MORE THAN

9999 9999 9999

ENTREPRENEURS SELL ONLINE

BOTTOMLINE..

NO SALES!

SOCIALMEDIA

BLOGS SOCIALMEDIA

BLOGS

GAIN EXPOSURE ONLINE

NEGATIVE PUBLICITY ONLINE

ASK FOR HELP

WHO???

WHO???

WHO???

+ 0 - 999

resolve problemsblogger relations social media campaignreliable resource

YOU!

DIGITAL PR

FRIENDSONLINE RESOURCES

DIGITAL PR

FRIENDSMENTORS

ONLINE RESOURCES

DIGITAL PR

COURSES

BECOMING THE ONE....

Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits.

Make money from Blogging and Social Media as a service provider.

O�er blog creation, blog marketing, blog advertising placement, content development and, social media promotion as a service to businesses.

Build a blog content writers network.

Build a blog advertising network

Understand the available blog and social media advertising platforms, costing, and analyze a blog’s e�ectiveness.

Pro�le blogs, bloggers, social media users based on their reach and in�uence.

Generate income through blogging.

BE CERTIFIED

12

1

23

5

3ContentPlan

Promote

Community

Performance

Pro�ling

Review

Design

Identifygoals,audience Blog

writing

LaunchSite

Connectwithbloggers

Tra�cInteraction

In�uencers

AdvertisingPrograms

Campaign& Targets

Programs

PerformanceResults

Site & ContentBuild-up

Advertising

CommunityPromotions

Blog Network

WritersNetwork

Blogidentity

MO

DU

LE 1-3

12

11

2

3

4

5

234

5

4

5

3

CERTIFIED

6

Execute

Monitor

Module 1# Blog Launch,Copywriting, and Social Media Promotions

Module 2: Professional BloggingSocial Media Marketing &Advertising as a Business

Services

Commission

Management

Broker

Editor

ContractsPricing

Admin

Module 3:Make Money from Blogging and Social Mediaas a Service Provider

HELP BUSINESS BUILD BRAND PRESENCE ONLINE

REWARDS

money

NAME

be likeable

network

build brands

�exible

recognition

in�uencer

supportdeals

save livesopportunities

winner

HELP

Guide materials

BLOG AND SOCIAL MEDIA ENTREPRENEUR PROGRAM

Tutorialvideos

WHAT IF I CAN‘T ATTENDTHE WEBINAR LECTURE OR CONSULTATION SESSION?

can be viewedanytime online.

online mentor assistant

REC

TIME MAKEDIFFERENCE

HELPENTREPRENEURS

CREATIVITY TAKERISK

HELP

SIGN-UP AT www.digientrepreneur.com/module-2.html

DIGITALILIPINO

INFLUENCED OR

BE THE INFLUENCER ONLINE?

YOU