Bristol Link Up

transcript

The Bristol Link-up

event sponsors

Social networking event for members of the

Only Marketing Jobs LinkedIN Group

3rd February 2010

Goldbrick House, Bristol

A social network:

An interactive structure made of

individuals (or organizations) called

‘nodes’, which are connected by one or

more specific types of interdependency.

…it pays to know peopleThe Bristol Link-up

Wikipedia

Social events allow you to:

Connect with people

Exchange business ideas

Develop your brand

Find a job

Find jobseekers

…and that’s what business networking is.

The Bristol Link-up …it pays to know people

11,000 The number of members in the

UK Marketing Lounge Group,

making it by far the largest UK

marketing hub on LinkedIN.

LinkedIn is now the

undisputed world champion

of professional social media.Those not engaged are

conspicuous by their absence.

The Bristol Link-up

Only Marketing Jobs

…it pays to know people

Everything is changing.

People are connecting and working

together. The Internet is enabling

conversations and there is nothing

corporations can do about it.

Only Marketing Jobs

Social media is like teen sex.

Everyone wants to do it.

Nobody knows how.

When it’s finally done there is

surprise it’s not better.

The Bristol Link-up

Avinash Kaushik, Analytics Evangelist, Google

2 out of 3people find a job through networking.

3The number of seconds it takes

to form an opinion of someone.

Internet research

Referral-basedrecruitmentwill be a significant feature of the employment landscape within 2 years.

Only Marketing Jobs

How you perceive yourself is

important. But what really matters is

how you are perceived by others.

What is ‘brand you’ telling the world?

The Bristol Link-up

Only Marketing Jobs

Social networking can be a maze of

duplications and dead ends.

Using an established recruiter is

like having online Sat Nav.

Technology is shifting the power away

from the editors, the publishers, the

establishment and the media elite.

Now it’s the people who

are in control.

The Bristol Link-up

Rupert Murdoch, Global Media Entrepreneur

It is thought that 70% of job

vacancies are never advertised.

So you need to make sure that

you can be found.

For companies, resistance to

social media is futile.

Your competitors

are already there.

Your customers

have been there for a long time.

Business Week

Stop thinking

‘campaigns’

Start thinking

‘conversations’

10The number of new contacts you

should have before you leave tonight.

That’s a conversation with someone

different every 30 minutes.

Only Marketing Jobs

Some people want it to happen,

some wish it would happen,

others make it happen.

The successful networkers I know,

the ones receiving tons of referrals

and feeling truly happy about

themselves, continually put the other

person's needs ahead of their own.

The Bristol Link-up

Bob Burg, Author and Networking Expert

You are like an ant.

They can’t survive on their own,

either. Ants help other workers in

their colonies. It is the very

definition of altruism.

The Bristol Link-up

Simon Lewis, Only Marketing Jobs

More business decisions occur

over lunch and dinner than at

any other time, yet no MBA

courses are given on the subject.

Anonymous

A shifting business climate

creates an ever-moving target.

A moving target is easier to hit if you’re moving with it.

The Bristol Link-up

Suzie Sharpe, Career Coach, Key Change Training

The way of the world is meeting

people through other people.

There’s nothing new about it.

Only Marketing Jobs

All things being equal, people

will do business with and refer

business to those people they

know, like and trust.

The Bristol Link-up

Bob Burg, Author and Networking Expert

The current economic climate

lays a responsibility on us all to

find ways to increase the

awareness of our expertise.

Chartered Institute of Marketing, CIM

11The number of potential Dark Sides in

every individual. Finding out what they

are and managing them better is what

separates success from also-ran.

Suzie Sharpe, Career Coach, Key Change Training

Openly and actively engage

with others by offering support,

advice and friendship.

Do this without expectation of

reward and it will soon some back

to you by the truckload.

Business cards can be used to

pick spinach from your teeth.

They do have other uses though:

for example, you could call one of

the numbers you find and say

‘hey, remember me..?’

Simon Lewis, Only Marketing Jobs