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Eat Healthy, Think Better
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BACKGROUND
Britannia Industries Limitedis an Indian company based in Kolkata that is famous for its
Britannia & Tiger brands of biscuit, which are highly recognized throughout the country.Britannia is one of Indias leading biscuit firms, with an estimated 38% market share.
The companys principal activity is the manufacture & sale of biscuits, bread, cakes & dairyproducts.
The story of one of Indias favorite brands reads almost like a fairy tale. Once upon a time, in1892 to be precise , a biscuit company was started in a nondescript house in Calcutta with an
initial investment of Rs. 295. The company we all know as Britannia today. Britannia strodeinto the 21st century as one of Indias biggest brands & the pre-eminent food brand of thecountry. In recognition of its vision & accelerating graph, Forbes Global rated Britannia Oneamongst the Top 200 small Companies of the world, & The Economic Times pegged Britannia asIndias 2ndMost Trusted Brand.
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Every third Indian must be a Britannia customer
by the year 2013..
MISSION
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To Dominate the food & beverage market in India with adistinctive range of tasty & healthy Britannia Brands
To triple the turnover & operating income by 2013..
VISION
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Good Day(Butter)
Nice Time
Cream Cracker
Milk BikisMarie Gold
Good Day(Cashew)
Britannia Tiger
Britannia 50-50
BRANDS
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MILESTONES
1892- Britannia established
1910-Advent of electricity mechanises operation
1921-Britannia becomes the first company East of the Suez touse gas ovens
1978-Indian shareholding crosses 60%
1979-Re-christened Britannia Industries ltd.
1983-Sales cross Rs.100crore
1993-Wadia group acquires stake in BIL
1999-Britannia khao world cup jao-a major success! Profit upby 37%
1994-Volumes cross 1,00,000tons of Biscuits
2003-Treat Duet-most successful launch of the year
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2004-Britannia accorded the status of being a
superbrand
2007-Britannia industries formed a joint venture with
the Khimji RamdasG
roup & acquired a 70% beneficialstake in the Dubai based strategic foods International Co.
2008-Britannia launched iron fortified Tiger Banana
biscuits, Good Day Classic Cookies, low fat Dahi &
renovated MarieG
old.
MILESTONES
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CORPORATE STRUCTURENAME DESIGNATION
Mr. Nusli Neville Wadia Chairman
Ms. Vinita Bali Managing Director
Mr. A.K. Hirjee Director
Dr. Ajai Puri Director
Mr. Avijit Deb Director
Mr. Jeh N Wadia Director
Mr. Keki Dadiseth Director
Mr. Nimesh N Kampani DirectorMr. Pratap Khanna Director
Mr. S S Kelkar Director
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PRODUCTION
HEAD
REGIONAL
PURCHASE
HEAD
REGIONAL
FINANCE
MANAGER
REGIONAL
QUALITY
ASSURANCEHEAD
REGIONAL
HUMAN
RESOURCEHEAD
REGIONAL
SALES
MANAGER
ENGINEERING
HEAD
Production
Officer
Engineering
Officer
Purchase
Officer
Accounts
Officer
Quality
Assurance
Officer
Human
Resource
Officer
Workmen Workmen Workmen Area Sales Manager Sales Operational Manager
Sales Officer Territory Sales-in-charge
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SWOT Analysis
INTERNAL FACTORS EXTERNAL FACTORS
Strengths --
widely accepted in all generations.
easily available in various forms.
provides instant remedy for hunger.
Weaknesses --
decrease of international value.
increase in the cost of production.
Industry & technology requires high
investment
Opportunities --
expansion of Indian Economy.
fallings trade barriers in attractive
foreign markets.
acquisition of rival firms or companies
with attractive technological expertise.
Threats --
likely entry of potent new competitors.
costly new regulatory requirements.
shift in buyers needs and tastes away
from the industrys products.
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TEN YEAR FINANCIAL STATISTICS : 2001 2010 (Statement of Assets Employed)
Rs. million
As at / Yearended 31st
March
2001 2002 2003 2004 2005 006 2007 2008 009 2010
Assets
employed
Fixed assets
less Depreciation
& Amortisation
1,588 1,632 1,481 1,283 1,338 1,516 2,144 2,507 ,839 2,931
Investments 2,156 3,104 2,969 2,913 3,301 ,599 3,200 3,808 ,231 4,906
Net current
assets257 592 747 43 (485) 09 596 2,072 1,161 421
Miscellaneous
expenditure163 217 260 463 342 161 256 232 66 -
4,164 5,545 5,457 4,702 4,496 5,585 6,196 8,619 ,497 8,258
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Profits and
appropriati
ons
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Sales 13,325 14,510 13,941 14,705 16,154 18,179 23,171 26,170 31,429 34,246
Profit before
Depreciation,
Amortisation
and Tax
1,369 1,630 1,722 2,251 2,645 2,218 1,514 2,536 2,866 2,112
Depreciation
and
Amortisation
189 240 261 224 190 217 253 291 335 275
Profit before
tax and
Exceptional
items
1,180 1,390 1,461 2,027 2,455 2,001 1,261 2,245 2,531 1,737
Exceptional
items(41) 1,201 12 (183) (252) 6 (77) 78 (206) (529)
Profit before
tax *1,139 2,591 1,473 1,844 2,203 2,007 1,184 2,323 2,325 1,208
Taxation 34 559 482 656 715 543 108 413 521 43
Profit after
tax705 2,032 991 1,188 1,488 1,464 1,076 1,910 1,804 1,165
Dividends 153 201 251 272 334 358 358 430 956 597
Tax on
dividend16 - 32 35 47 50 61 73 162 99
Debenture
Redemption
Reserve
7 14 18 - - - - - - -
Retained
earnings89 1,564 692 910 1,117 1,056 657 1,407 686 469
* Includes impact on account of transfer of dairy business of Rs. 1257 Mn in 2002.
TEN YEAR FINANCIAL STATISTICS : 2001 2010 (Profitability Statement)
Rs. million
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