BROADBEAN:Exploiting Job Boards

Stephen Barnhurst, Sales Director

BROADBEAN

SOCIAL MEDIA VS JOB BOARDS

VS

SEARCH FOR CANDIDATES

HINTS & TIPS:

• There is more than just one Social channel you should be searching on!

• Use free channels to maximise the value of your

marketing spend.

• Report on the effectiveness of each channel using our Search report.

As of Tuesday 27th May 2014…

34%

% of successful hires that come from a Job Search Engine – Source: Silk Road

MULTI-POSTING JOB ADVERTS

Post jobs to the largest network of job boards, aggregators and social media channels in the world;

Maintain control over activity, spend & quota usage using Broadbean’s administration tools;

Originate posting from your CRM to maximise efficiency – Broadbean is integrated with the majority of key CRM providers;

Turn channels on and off at the click of a button including trials

Run reports on a whole range of job posting activity, including analysis on channel performance.

• Post to Paid Job Boards / Free Boards / Social Channels / Own Company website

• Manage Costs / Quota / Budget

• Source Track all response to report accurate ROI

• DRIVE EFFICIENCY….

SOCIAL MEDIA RECRUITMENT

Make the most of your aggregated posting and advertise on Social Channels, building your brand and interaction with passive candidates.

Post out to Facebook using our specially designed App, where adverts can be liked and shared amongst the Facebook community. This is provided at no cost.

Post adverts out as a LinkedIn status message with URL for candidates to apply.

Post adverts into LinkedIn Groups to attract from a targeted audience.

Advertise on Twitter at no cost.

HINTS & TIPS:

• Search your Social Channels at the same time you Search your tradition al job boards

• Use ‘watchdogs’ to drive efficiency when running the same searches

MANAGE RESPONSES

• Rank candidates to drive accurate reporting

• Integrate with your CRM

• Assess the ‘true’ effectiveness of Social Media

• Ensure that all applications are source tracked back into your CRM to improve MI and help manage Ad spend.

98%

CONSIDER THIS…

45-50%

CONSIDER THIS…

CURRENT PROCESS

Advertise

ResponseRecruit

AN ALTERNATIVE PROCESS…?

Advertise

Response

RecruitRecycle

Recruit Again

TALENT SEARCH

HINTS & TIPS:

• Drive behaviour at ‘desk level’ and ensure that your consultants are sourcing from your own talent pool first, before they even advertise the job…..

• Capitalise on the money you have already spent…

All previous applicants can be stored and made available to the whole business

Tag candidates to add value to future searches

Search using keywords or facets

Please…..

Reporting….

HINTS & TIPS:

• Track where your ‘quality’ candidates come from

• Manage your ad spend more effectively

• Make business decisions based on fact not ‘gut feel’

QUESTIONS?

ANY QUESTIONS?

THANKS FOR LISTENING

CONTACT DETAILS:

Stephen BarnhurstTel: 0207 536 1661Email: StephenB@broadbean.com