INTERNET MARKETING OPTIMISATION

Bruce Clay Australia | Proprietary and Confidential

BRUCE CLAY

Google Hotel Finder

www.google.com.au/hotels

SEO and HOTEL FINDER

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SEARCH TRENDS

WHEN GOOGLE SHOWS THE HOTEL FINDER

INSIDE HOTEL FINDER Location search Requirements inc. - Price - Stars - Ratings - Facilities - Brand Search by date Paid listings

CONTENT SOURCE

There is a deep integration with Google Places. Images, reviews, rates, and key information for each hotel is imported automatically from Places to the Hotel Finder.

Booking partners provided click through to booking page Content is often sourced from Places (Google+ Local) Custom Google scores (Zagat) on show Reviews from Google Places prominent Description pulls from Google Places

HISTORY OF GOOGLE META SEARCH TOOLs •

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ATTENTION ANALYSIS

DECLINING TRAFFIC ANALYSIS - OTA

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Yes 23%

No 77%

Hotel Finder Shows (For non brand keyword incl. 'hotels‘)

DECLINING TRAFFIC ANALYSIS - HOTEL •

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Yes 54%

No 46%

Hotel Finder Shows For non brand keyword incl. 'hotels'

Yes 58%

No 42%

Hotel Finder Shows For non brand keyword incl. 'hotels'

SENTIMENT ANALYSIS

26-30 Extraordinary to perfection

21-25 Very good to excellent

16-20 Good to very good

11-15 Fair to good

0-10 Poor to fair

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OPTIMISATION - OTAs •

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PROPERTY OPTIMISATION - HOTELIERS

Hotels + City

Hotels + Suburb Hotels + Landmark Hotels + Amenities

Hotels + Need Rooms Photos Stars Price

Booking

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