Bruster’s History

1989 1993 Founded in

Bridgewater, PA

Began

franchising

TODAY Operating in 18 states &

South America

MISSION STATEMENT

Bruster’s is passionate about creating

superior products, enhancing

employee skill and striving to achieve

customer satisfaction in an

atmosphere that is simple and fun.

Bruster’s Core Values

• Respect

• Accountability

• Heart

• Involvement

• Fun!!

Our Identity • Privately owned

• The “best” product

• Made on site product

• Locally owned

• Ecstatic customers

• Pleasant environment

• Controlled growth

• 25 year anniversary

Chief Executive Officer

Vice President Franchise

Development

Project Manager

Construction Manger

Sr. Vice President Operations/Training

Regional Operations

Manager

Regional Operations Manager

Regional Operations Manager

Vice President Marketing

Regional Marketing Manager

Regional Marketing Manager

Creative Designer

Creative Designer

Vice President Finance

Accounting

IT

HR

Franchise Support Team

Executive Management Team

• Bruce Reed: Founder Favorite Flavor: White Turtle

• Jim Sahene: Chief Executive Officer Favorite flavor: White Turtle

• Dave Guido: Senior VP Operations Favorite flavor: Chocolate Turtle

• Gregg McMillan: VP Finance Favorite flavor: Coffee Toffee

• Mike Branigan: VP Marketing and Product Innovation Favorite Flavor: “Jamaican Me Crazy”

• Kathy Kemerer: HR and Legal Favorite Flavor: White Turtle

• Corey Bradley: VP Development Favorite Flavor: Carmel Apple Crunch

Franchise Advisory Board (FAB)

• Consists of 8 members

• Well-respected leaders in the franchise community

• Meet for planning and decision making

• Available all year for counsel

• Women 52%, Men 48%

• Primary:

– Women, 25-54, with kids

– $55K plus HHI

• Average check is: $ 7.70

• Average party size is: 2.7

Bruster’s® Demographic Profile

Fun Facts

• Gallons of Ice cream sold in 2013 - 1.5 Million

Gallons

• Reese’s Cups used in 2013 - 65,000 pounds

• Pecans used in 2013 - 103,000 pounds

• Waffle Cones sold in 2013 - 3,357,900 waffle cones

• Whipped Cream used in 2013 – 3.8 Million ounces

The Facts

• Atlanta GA, is largest DMA with more than 50

locations

• The largest franchisees have no more than 4 units

with most of the locations being single unit

owner/operators

• The original three Bruster’s® employee's still work for

the company

• Bruster's® mascot is a giant Ice cream cone named

"Scoops"

The Products

The Product

• Ordering

• Distribution

• Pricing

• Menu

• Flavor Assortment

Bruster’s Top 10

1) Single cone 24.9%

2) Single Waffle18.9%

3) R. shake 5.2%

4) Double cone 4.9%

5) Banana Split 4.3%

6) HF Brownie 3.8%

7) 8“ Cake 3.4%

8) R. sundae 3.0%

9) R. Blast 2.9%

10) Pint 2.7%

Franchise

Development

New Prototype

• 1,200-1600 sq. Ft

• Complete treat

theater (visual

dipping cabinets)

• Comfortable /

contemporary

design

• $350,000 approx.

• Liquidity Min. of

$100,000

Advantages

• Lower capital investment

• Ideal for owner operator

• Great option for a multiple unit approach

• Quicker opening time

• More sites to choose from

End Cap

Walk Up

• 1,200 sq. Ft

• $180-344,000

• Liquidity Min. of

$100,000

The Mobile

Advantage &

Satellites

Agreement Terms

• Franchise fee $30,000 ($15,000 for qualifying

Veterans)

• Territory- 6 miles or 75,000 in population (whichever

smaller)

• 10 year term with 2-10 year options to renew

• No renewal fee

• Royalties 5%

• Marketing contribution 3%

Conveyor Belt of Support

• Franchise Development

• Construction/Project Management

• Operations

• Training

• Marketing

• Locks arms through the discovery process:

– Prequalification

– Disclosure

– Due Diligence

– Site Selection

– Franchise awarded

Franchise Development

Corey Bradley

Vice President of Franchise Development

Construction/Project Management

• Guides you from site to opening day

• Provides a comprehensive to do list to

provide guidance with:

– Engineering process

– Site design

– Contractor questions

– Equipment ordering

– Construction

– Site preparation

Operations • Driving sales

• Reduce costs

• Enhance profitability

• Product quality control

• Maintaining and improving

franchise relationships

• 2-4 visits annually

• Annual inspection

• Regional Meetings

Training

Bruster’s University

• Hands-on learning

• 10 day program

• Combination classroom and in-store

• Conducted monthly in Pittsburgh Area

• 2 leadership/owners required to attend for full session

• 2 team members on site for 7 additional days

Marketing

Full in-house agency

• Increase loyalty

• Increase trial

• Increase party size

• Increase ticket size

• Drive traffic to the store

Creative

Services

Marketing

Budget

Point of

Sale

Material

Public

Relations Loyalty Program

Website

Social

Media

Marketing Budget Allocation

Social Media

• Facebook

• E-Club (Sweet Rewards)

• Texting program

• Favorite Flavor

• You Tube

• Twitter

Core Promotions

In every store, every day

• PJ Day

• Banana Thursday

• Free Baby Cones

• Doggie Sundae

What makes our ICE CREAM better

Bruster’s Product / Accolades

The Buzzz on Bruster’s

• 2014 Industry Rankings:

– Voted #1 for Most Likely to Recommend

– Voted #1 for Likely to Return

– Voted # 3 in Overall Frozen Treats

– Voted #8 out of 100 Overall Brand

For the L VE of Ice Cream!

Industry Trends (frozen treats category)

• U.S. ice cream sales predicted to hit $10.8 billion in 2014 QSR Magazine

• Ice cream flavor offerings rose 28% (2012 to 2013) QSR Magazine

• Number of ice cream focused QSR concepts increased

from 196 to 248 (2012 to 2013) QSR Magazine

• Despite the frozen yogurt surge, Americans consume ice

cream 24 times as often as frozen yogurt Fortune Magazine

• Global ice cream sales 13% in 2013 Fortune Magazine

Considerations

• Compatibility to franchising

• Lifestyle

• Leadership skills

• Service gene

• Mentoring

Process/ Next steps

• Complete pre-qualification form

• Review FDD

• Due Diligence

• Site Selection

• Draft Agreement(s)

• Award Store