Post on 22-Dec-2015
transcript
Bud Light: Superior Drinkability or Not?
A Rhetorical Analysis of www.budlight.com
AudiencePurpose
• Promoting superior drinkability
• To inform consumers and researchers about the company and their products.
But who actually looks at the web site?
• College kids trying to decide on which beer to drink this weekend?
• Someone counting calories• Researchers and people
seeking information about Anheuser Busch, and/or Bud Light.
Thesis• Colors
Color theme, Color Choices
• TextSize, Spacing, Font choice
• BackgroundDistracting, noisy
• ImagesImage choice, Added effects
Colors•Vibrant•Bright•Patriotic•Relaxing
Text•Text size and spacing
•Bulleting
•Professional, clean cut font
•What could be done to make the font bigger?
Background/ Page Layout
Background•Theme •Distracting•What does it accomplish?•Sound•Blurriness•Colors in background
Layout•Left to right•Visibility with out scrolling•Relevant information is on the right and irrelevant information is on the left causing you to read the irrelevant information first.
Your going to read this
first because it is on the left
Layout Continued
Back button in the top left corner
Less important tabs on the left
The important information on the right is the last thing viewers look at and it is the information most viewers
are looking for
Navigation or Navi-guessing?
•Descriptive Pictures•Vaguely Worded Descriptions•Together they work well
•Pop out menu•Descriptions are clear but where do they take you?•Is not knowing where the tab takes you a good thing?
Images
•Credibility/ Ethos?
The shadow and the sun are on the same side of the bottle.
Depth of the Web Page
Blurry Background makes clear images in front of it pop out at you
The table, stacked caps, and napkin give the page a three dimensional appearance
The back button spins when you move the mouse over it and looks three dimensional
The Semi Transparent buttons get a glow around them if the mouse moves over them and seem to move toward you
The bottle stands out the most on the page due to the contrast in color with the rest of the page.