BUILDING BRAND REPUTATION THROUGH

MARKETING MIX

A Case Study On Otobi

Brands with low reputation need to focus on fixing image problems and also to increase share in the market. Brand is important to companies because stronger brands are able to acquire and gather higher margins than weaker brands

The marketing mix is a broad concept which includes several aspects of marketing which all inquire to obtain a similar goal of creating awareness and customer loyalty thus branding. It is also a guideline of implementing the price, promotion, product, and distribution.

How to build brand reputation through marketing mix?

What is buyer attitude toward marketing mix and Brand reputation of Otobi?

Exploratory Research: The primary research design which objective is to provide insights, understanding of the problem.

Causal Research: A part of conclusive research. It is used to obtain evidence of cause and effect relationships of two variables. Where, variable X is independent (cause) and Y is dependent (effect).

There is not much information in the website of Otobi.

Little Cooperation Other elements also influence brand

reputations Respondents are not spontaneous in survey We felt, Sample size was not big enough to

draw a certain conclusion for such big brand. Sample collection time was very short. English isn’t our mother language Inexperience in research

Whether the marketing mix (4P’s) helps company to build (or increase) brand reputation or not?

Answer is Yes it does.

In the 4P of marketing mix the lowest score holds Price category which is 456 out of 625. Next is 488 in place category which means Otobi has less concern in those two “P”.

79% reliability still it is the second lowest score in brand reputation next is consistency which is 75%. People showed much concern about consistency of Otobi’s product While their quality is 84%.

still its products price is out of reach. they should emphasize on consistency of

product. Otobi should focus on placing their

product in convenient place so consumer easily finds them.