BUILD BETTER SEOFOR YOUR

NEXT RELEASE

Sometimes it’s difficult enoughto get a news release approved

internally, without having tothink about SEO potential.

There are many search engineviolations and penalties that

demonstrate how your contentcan be responsible for its own

failure of attracting onlineattention.

What makes some releases moresuccessful that other in drawing

traffic?

They appeal to Google’s latestalgorithm, which rewards good

quality, non-duplicate, non-spammy content.

HOW TO CREATE HIGH QUALITY,SEO-FRIENDLY CONTENT

1. HONE THAT HEADLINE

With any Google search result, only the first 50­60characters of the title will appear

Include a keyword in your headline, if possible

Be sure to never repeat a headline word­for­wordor nearly so; it will be considered duplicate content 

2. LET YOUR SUBHEAD DOTHE WORK

Instead of writing a sentence­length headline, letyour subhead carry more weight and provide thecontext for your release

It should be descriptive and introduce freshterminology that's different than your headline.

3. MAKE YOUR TEXTWEB-FRIENDLY

Readers want to get what they need from your

content within the first 15 seconds of being there

Try to use bulleted or numbered lists wheneverpossible

Don't re­use the same keyword over and overagain; you'll trigger a search engine's spam alert 

Don't count out multimedia; releases with multiple

assets can expect to see 288% more views

4. CREATE NEWSWORTHYQUOTES

Quotations help strengthen a news release withexpert opinion, adding additional perspective to theissuer’s point of view

Like your headline, try to keep your expert’s quotes

brief and tweetable (< 100 characters)

Try to include a relevant keyword, if possible

5. BE STRATEGIC WITH LINKS

Limit yourself to 1­3 links per release to avoid beingclassified as “spam”

Limit your use of "exact match anchor texts" (whenyour hyperlinked text matches the title of your link) 

Try to use bare URLs whenever possible (just theURL as is)

5. BE STRATEGIC WITH LINKS

This is an Exact Match Anchor Text: 

Try to use a Bare URL instead: 

Check out our blog post, PR 101: Building the Best Media List.

Check our blog post on media lists: http://cnw.newswire.ca/blog/PR­

101­Building­the­Best­Media­List­­.html

Measuring impact is a crucial part of thecommunications process. To learn more,

download our white paper

MATCHING MEASUREMENT TO MEDIUM:PRESS RELEASE METRICS ACROSS

CHANNELS

info@newswire.ca

www.newswire.ca

1­877­CNW­7890

@CNWGroup