building a

framework in

marketing

Greg Chambers

Chambers pivot industries

presents

presents

housekeeping:

- if webinar freezes, re-launch

- if you can’t hear audio, there is a

dial in option

- this webinar is being recorded

- take notes - slides will be shared

agenda* INTRO

* CONTENT

* 20-25 MINUTES

* ONE-WAY PRESENTATION

* QUESTIONS CAN BE SUBMITTED to

bill.m@goleads.com

* WRAP UP

* the big IDEA

guest SPEAKER

Greg ChambersChambers Pivot Industries

building a

framework in

marketing

presents

building a

framework in

marketing

presents

defining terms

"The beginning of wisdom is a definition of terms"

- Socrates

-new New business evaluation

-existing new business processes

-framework

-customer centric

-customer decision making process. . .

think like your customer

“I have a problem”

“I do some research”

“i look for options”

“i want the best deal”

think like your customer

I need A washer

i have to research

front load? noise? size?

“What’s the best price?”

Ted’s weekend example

evaluating new

business channels

you need a process

evaluating new

business channels

Linkedin as the example

The process

4 steps - intuitive

step one

define success

step one

pick something

example: success = # New Customers

step one

“start anywhere, go everywhere”

(the key is to start)

step TWO

measure it

step TWO

simplicity rules

example = # of new customers

step TWO

monthly measure

step TWO

beware the overload

keep it simple - it’s a framework

step TWO

pick the metric - move on

(start anywhere, go everywhere)

step Three

talk to customers/prospects

step Three

To get, give

(offer value, get some in return)

step Three

what questions do you ask?*keep it broad

*use customer’s decision making as guide

*look for insights

step Three

it’s tempting to act.

sit tight.

let it soak in. no action yet.

our progress...

* we defined success

* we put a metric on it

* we ran it past customers

step four

last step: define

Minimum acceptable standards

step four

sometimes, you have to know

when to give up. (sorry churchill)

step four

set a time limit &

use the metric from step 2

The process

simple, but not easy

define success set measures customer input min. standards

evaluating new

business channels

Linkedin? i’m ready.

next step

what do you do now? start?

think about it

take notes - sit tight - get ready

conclusion

* we met one another

* we defined, got on same page

* we thought like customers

* we walked through a process

* it is a process, not an event

* we’re WRAPping UP

* next is our IDEA

The idea

goleads seminar seriesexpanding on:

- database marketing

- lead generation

- marketing automation

bill.m@goleads.com(tell mr bill what you think)

with: Greg Chambers

Chambers pivot industries

presentedbuilding a

framework in

marketing