http://www.getbrandswag.com

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

http://bit.ly/bgfacebook

The Fan Page

•Photo

The Fan Page

•Photo• Information

The Fan Page

•Photo• Information•Wall Settings

The Fan Page

•Photo• Information•Wall Settings•Photos

The Fan Page

•Photo• Information•Wall Settings•Photos•Custom Tabs

The Fan Page

The Fan Page

•Be Interesting

The Fan Page

•Be Interesting•Listen to People

•And Respond

The Fan Page

•Be Interesting•Listen to People

•And Respond• It Is All About the Share

The Fan Page

•Be Interesting•Listen to People

•And Respond• It Is All About the Share• Ask Genuine Questions

facebook.com/facebook-widgets

Facebook Ads

•Segment ads based on age, birthday, gender, and other demographic data

•Most importantly: REGION BASED

•Pay-per-click

Bonus:Importing that Email

How do you measuresuccess?

Measurement

Measurement

•Fan Count

Measurement

•Fan Count•Tiny.Url (tracking links)

Measurement

•Fan Count•Tiny.Url (tracking links)•Coupon Code

Measurement

•Fan Count•Tiny.Url (tracking links)•Coupon Code•Email Distribution

• Sears

Measurement

•Fan Count•Tiny.Url (tracking links)•Coupon Code•Email Distribution

• Sears• Phone Calls

Measurement

•Fan Count•Tiny.Url (tracking links)•Coupon Code•Email Distribution

• Sears• Phone Calls•Traffic to Website

Interactions

• Interactions: total number of comments, wall posts, and likes

• Interactions = viral marketing

Interactions Per Post

• Interactions: average number of comments, wall posts and likes generated by each piece of content you post

Post Quality

•Determined by the % of your fans that engage

•Depends on how you compare to similar pages

Total Fans

•Measures fans who unsubscribe (hiders)

•Measure what you are doing right

Questions?

Connect With Me

•Blog: http://www.kylelacy.com•Twitter: @kyleplacy•Email: kyle@getbrandswag.com•Phone: 1-765-610-5965