© 2019 DXC Technology Company. All rights reserved. August 23, 2019

Building a new B2B brand in Asia

Geraldine Kor

Marketing, Global Alliances & Partnerships Director

DXC Technology, Asia

April 2017

© 2019 DXC Technology Company. All rights reserved.

© 2019 DXC Technology Company. All rights reserved.

Pssss……Black is not cool in Asia

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Launching the brand…

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August 23, 2019 5

Brand

Announcement

Global

Gateways

Global Media

Partnerships

Brand

Foundation

International Press;

Key business publications

across regions

In air and airport lounge

opportunities; transport corridor

and geo-fencing coverage across

key DXC cities

Global Partnerships via custom

sponsorships and integrated media

to boost brand affinity to DXC

Always On Activity across all

markets (Social, Programmatic,

Display & Video, Search)

Building Blocks

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Global Gateways

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© 2019 DXC Technology Company. All rights reserved. August 23, 2019

Client

Engagement

Programs

Content &

Media

Partnerships

Digital

experiences

Now, we need to make it relevant to Asia

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cat·a·lystAn agent that provokes or speeds

significant change or action

CAMPAIGN

THEME

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Bringing the story of impactful change to life

452 clients

100+ demos

5 cities

3 months

1 region

- Catalyst Series -

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- Client Advisory Board -

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- Digital Innovation Labs -

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- Asia Thrive -

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Telling stories of our clients

- Wall Street Journal Content Partnership -

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One last thing…

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