Post on 16-Aug-2015
transcript
Who am I?Graduate Outcomes Communications Officer
Careers & Employability ServiceUniversity of Sunderland
Previously E-Communications Officer at Northumbria Police
8 years experience in web, digital communications & social media
Involved in staff recruitment
LinkedIn & Twitter
DisclaimerNot an exhaustive list of tools or features
New tools are spawned everyday
I’m not a salesman
All opinions are my own and not my employer’s
AimsTo give you ideas of the tools that are out there
Explore tools that help you manage your social media channels
Discover tools that help you filter and curate online content
Make social media that bit easier
It can be a minefield!Just doing a Google search for social media
tools can make your head spin
There’s no one-stop-shop when it comes to social media tools.
Talk to your marketing team – they might already have a tool you could use
Talk to faculty & other services – share the tools you discover
Management Why use one?
Share content to and monitor multiple networksSchedule content sharing
Interact with responses to content you’ve sharedMonitor key search terms cross-channel
Track influencers who share relevant content
What’s out there?
HootsuiteSoDash
Content curationWhy use one?
Don’t lose that useful article you foundFilter the ‘white noise’
Collate for sharing later
What’s out there?
Google Alerts & NewsPocket
InstapaperFeedly
Sharing and schedulingWhy use one?
Share content from wherever you are on the webShare to multiple accounts cross-platformUse everywhere with apps and extensions
What’s out there?
BufferAppTweetdeckGrabInbox
…and to some extent Hootsuite
Be visual
Why use one?
Create simple graphicsOptimised for social media
Upload your own branding & photosCreative ideas
What’s out there?Canva
Pablo (by Buffer)
BrowserWhy use one?
Put social media at your fingertips, wherever you are on the web
ConvenienceMake your life easier
What’s out there?Google Apps & Extensions
Firefox ExtensionsMobile apps
LastPass
TakeawaysLook into the tools we’ve discussed
Try. Try. Try.
Discuss and share within your team / institution
Enjoy an easier life managing social media