Building audiences with video

Post on 30-Oct-2014

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This is a presentation I gave at Searchlove boston about how to market with video more effectively. You don't need your content to go viral to be successful, you need to figure out how to sell the right things to your audience in the right way.

transcript

Hi!

@csavage

Building audiences with video

Great companies find ways to

build audiences

Back in the year 2011

Selling the features

We are social creatures

We offer video hosting

We offer video hosting

We help you do more with video

Wistia Blog Traffic

0

125,000

250,000

375,000

500,000

2010 2011 2012 2013

Each piece of content helps the audience grow

You don’t need video

Every individual needs to believe

Missions are emotional

Creating videos for a mission

The Purpose:Shoot with the camera you have

The concept:Prove our point by getting meta

The Script

The Table Read

The Setup

$100 DIY Lights

Get Loose!

The B-Roll

The Edit

Sell the mission

Get emotional

Build an audience

@csavage chris@wistia.com

!

wistia.com/learning wistia.com/searchlove