Building community with social media for #MBimm SPOs

transcript

Building Community with Social

Building Community with Social Media (a presentation) by English Online Inc.

is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Previously…Twitter 101 for Executive Directors

Briar Jamieson@mbjamieson

Overview:

• The 7 functional blocks of social media

• Your place in the social media world

• Networked identities and context collapse

• Expanding your PLNs

• Benefits to connecting

• Ways to connect

• Suggested paths

• Social media tools and examples

Date or Other Description Goes Here

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Goals:

• Connectivity & networking - professional

development, collaboration and capacity-

building

• Your value

• Co-creation and collaboration

• Social media skills for leaders

• Start collaborating!

Identity vs. Role

• Identity is constant

• Roles constantly evolve

• What you share evolves with your role

• Your networked identities vary

depending on your roles

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Let’s go back to basics:

The 7 building blocks (“honeycomb”) of social

media:

1. Identity

2. Sharing

3. Conversations

4. Groups

5. Reputation

6. Relationships

7. Presence

Kietzmann, McCarthy, et.al.

Networked Identities:

• Depends on your roles

• Always multiple

• Always hybrid (teacher-learner)

• Always connected

• http://www.slideshare.net/bonstewart/

wweopen13

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https://www.facebook.com/pages/Seven-Oaks-Adult-Learning-and-Settlement-Services-Centre/161475544051311

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Changes to sharing

From just

• Your colleagues in the building you work in

• Your personal mentor

• PD opportunities offered throughout the year

• Visits to the library

• Staff meetings

• Classes for re-certification

• Face-to-face conferences and workshops

To additional tools

• Google

• Blogs

• Twitter

• Facebook

• Nings

• LinkedIn

• Skype

• Wikis

• WiZiQ

• Online conferences and workshops

Personal learning network

• How it has changed because of social

media:

- Limited tools to multiple tools

- Expansive network that includes

peers, mentors, experts (globally)

- Collaborative – a sharing community

- Available 24/7

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Benefits to connecting…

• Professional development – learn from content-area

experts

• Learn about new technology and how to

integrate it into your classroom/teaching

• Find collective solutions

• Get lesson plan ideas from master teachers

• Locate resources for your classroom, such as free

websites and software

• Find interesting links to education news and events

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Ways to connect

• Social Media

• Online Communities

• Learning Events

• Blogs

• Microblogs

• Social bookmarks

• Bulletin Boards

• Curated E-Zines

So what’s stopping you?

• Fear

• Takes effort - Hard to learn

• Used to traditional means

• Other reasons

Suggested paths

• Take time to understand social media tools

• Observe and try new things

• Set your purpose and goals for getting into

social media

• Be open to co-creation and collaboration

• Initiate self-organized discourse and

exchange

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Online communities

• A public or private group

• Online learning community

• Like-minded individuals,

• Facilitates peer-to-peer interaction

• Share and build collaborative knowledge

through:

- discussions

– audio,video, blogs or other Internet-supported

Online communities

• Tutela – a pan-Canadian online resource and

community for ESL/FSL professionals

• Communities Collaborating – online learning

community for collaborative leaders

• Canadian Immigration – communities helping

people immigrate to Canada

• LinkedIn hireimmigrants.ca – provides businesses

tools and resources to better recruit, retain and

promote skilled immigrants.

• Short for weblogs

• Personal internet journal

• Focuses on a specific theme or topic

• Usually written in an informal manner

• Edublogs – “the largest community on the

Internet”.

• Blog roll – a list of links to blogs that a

blogger likes. Found on a blog’s sidebar.

• Marco Campana http://www.activelypassive.com/

• Curated migration Scholars on Twitter:http://adamsigoodman.com/2014/02/11/migration-

twitterstorians/

A blog roll:

Microblogs

• The best example is Twitter

• Brief statements (tweets) of not more than

140 characters

• Tool for educators to manage their own

learning and professional development –

customized thru hashtags

Hashtags #

• The # symbol, called a hashtag, is used to

mark keyword or topic in a Tweet. Any

Twitter user can organize or follow topics

with hashtags.

• This “tags” your tweet as belonging to a

specific topic. This way, it becomes

organized, archived and searchable.

Popular hashtags:

• #cdnimm

• #cdnpoli

• #cdndiversity

• https://twitter.com/OCASI_Policy

Anatomy of a tweet:

pairadimes.davidtruss.com

Who to follow

• Suggested organizations and individuals to

follow:

• https://twitter.com/marcopolis

• https://twitter.com/nicknoorani

Social bookmarks

• Social bookmarking

-a way for people to store, organize, search

and manage ”bookmarks” of webpages.

-one can store these links for use or sharing

using a bookmarking site.

Social bookmarks

• www.diigo.com

• www.delicious.com

• *Tags – are key words used to organize and

find your posts.

Bulletin Boards/curated e-zines

• Bulletin boards – online meeting places

where members can access and share

content.

• Curated E-Magazines – organized/edited

content specifically meant for a target

audience.

Bulletin Boards/curated e-zines

• Padlet

• Pinterest

• Schema Magazine

• AMMSA Org

• Scoop it

• Paper.li

• Maytree Newsletter

• Pinterest:

- Canadian Centre for Diversity

- Travel Manitoba

Resources

• Slideshares:– Adrian, Anne. (August 2012) Social media 101 PLN

http://www.slideshare.net/aafromaa/social-media-101-pln?qid=83870f9a-9fca-4b36-8e02-b4a856b9db90&v=qf1&b=&from_search=2

– Kietzmann, Jan H and Hermkens, Kristopher and McCarthy, Ian P. and Silvestre, Bruno S, Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media (April 1, 2011). Business Horizons, Vol. 54, 2011. Available at SSRN: http://ssrn.com/abstract=2514472

– Stewart, Bonnie. (November 2014). Networks of Care & Vulnerability. http://www.slideshare.net/bonstewart/networks-of-care-vulnerability

– Campana, Marco (October 2011) Sharing is caring: becoming a trusted source through online curation (http://www.slideshare.net/marcopolis/sharing-is-caring-becoming-a-trusted-source-through-online-curation?ref=https://www.linkedin.com/in/marcocampana)

References:

• Social media? Get Serious! Understanding the functional building blocks of social media , KIetzmann, J.H., Hermkens, K., McCarthy, I.A., and Silvestre BS. Indiana University, 2011. Accessed from http://www.slideshare.net/IanMcCarthy/2011-social-mediabh Jan 28, 2015.

• The Science of Building a Strong, Lasting Community on Social Media by Kevan Lee on BufferSocial. Accessed from https://blog.bufferapp.com/science-of-building-social-media-community on Jan. 28, 2015.

• Six social media skills every leader needs by Deiser, R and Newton, S. McKinsey Quarterly, 2013. Accessed from http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs on January 27, 2015.