Post on 06-Jul-2020
transcript
www.cloudindustryforum.org
Building confidence in Cloud services
Alex Hilton alex@cloudindustryforum.org
2013
MARKET
RESEARCH
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About the Cloud Industry Forum
The Cloud Industry Forum (CIF) is a membership led industry
body that champions and advocates the adoption and use of
Cloud-based services by business.
We use our resources to establish best practice, lobby and
educate on all matters that will aid adoption of credible Cloud
services.
We manage a certifiable Cloud Service Provider (CSP) Code of
Practice that provides transparency of Cloud services to enable
users to assure clarity and confidence in their choice of
provider
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A trusted voice for industry
Legal
Standards
CertificationValue
Mgmt
Research
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State of the nation(s) – EU & UK
European Commission estimates that Cloud computing
will boost EU GDP by €600Bn by 2020
Generate 2.5 million new jobs by 2020
UK tech industry now employs 1.5m people
UK tech sector is biggest net exporter of G7
69% of UK businesses are using a Cloud service
Very high satisfaction levels
Perceived security risks remain biggest barrier
Yet no common standards framework for service delivery
exists
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2013 CIF research
Continued growth
It’s still new and still disruptive
69% of businesses are using a Cloud
service
91% are very satisfied
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UK Cloud Adoption & Outlook
1.66M SMBs in the UK (1 to 250 employees)
UK SMB Cloud Market in 2012 = £1.2B (all
cloud categories)
20% CAGR over the next 3 years (£2B in
2015)
“Between now and the end of 2015,
replacement of in-house servers with new
solutions could add more than 400,000 new
cloud servers to the market for the SMB
market”Source: Parallels SMB Cloud Insights for the UK 2012 http://www.parallels.com/uk/smbreport/
Source: Cloud Industry Forum Aug 2013
Market Status
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All sounds great. So what’s the problem?
The opportunity is broad and the ‘Cloud’ brings benefits.
Breadth and variety of end customer is complex.
Cloud adoption by SMBs slower than anticipated by need, perception
& channel
Requires active promotion and education of the market by the channel for rate of
adoption to increase
Traditional SMB Reseller community not aligned with cloud
proposition
Some parts of the Channel reluctant to stimulate demand
Business model changes for resale channel partners are significant.
Most solutions/messaging plays out to SP’s and Enterprises not the
SMB
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Understanding the Objectives achieved in Cloud
Migration
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Sensitivity to data location is diminishing –
but still an issue
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IT staff levels remain largely unchanged
post cloud adoption
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Barriers – CIF research
Applications that are not yet being widely accessed as
a Cloud service include:
Accounting and finance (67%)
Personnel and payroll (63%)
53% of companies regard perceived loss of efficiency
and control as a barrier
52% raise data security concerns
41% highlight existing investments made in on-premise
solutions
40% say uncertainty over data protection obligations
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A Short Cut: CIF Certified CSP’s
Code of Practice – helping CSPs
overcome their customer concerns
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What is the CIF Code of Practice?
T R A N SP AR ENC Y C A P AB I L I T Y A C C O UN T AB I L I T Y
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“The Three Pillars” of the CIF Code of Practice
Transparency
Corporate identify and responsibilities
Full scope of operations
Compliance with Code
Third-party coverage of Code
Commercial terms
Personnel profile
Customer migration paths
Service dependencies
Complaints and escalation procedures
Accountability
Compliance with Code
Behaviour with customers
Capability
Information security management
(including data protection)
Service continuity management
Service level management
Supplier management
Software license management
(including license compliance)
Complaint handling
Environment impact management
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Cloud Implementation is not all Self Service
Most end users rely on third parties
Satisfaction levels are high
Many see room for efficiency
improvement for future cloud
service roll outs
Roll out was perceived to be
swifter than an on-premise
solution
Key Stats on Implementation approach
So
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Clo
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In
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m
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The Green Agenda. Some harsh truths
Data Centres currently account for 2% of global
electricity use
The carbon emissions of the electricity powering the
servers are directly relevant
The big providers are all keen to promote “green cloud”
Cloud can be green, but is it greener than on premise?
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How “Green” is your Cloud provider?
So Cloud is greener right?
Do scaled datacentre operations mean
better green IT?
Or are we moving the deck chairs?
Datacentre providers want to sweat
their assets and lower their costs.
Outside of Capex, their largest costs are
power, backup and cooling.
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Studies supporting Green IT *
Moving business applications to the cloud can
save 30 percent or more in carbon emissions per
user.
Servers running at higher utilisation rates
consume more power.
However the resulting increase is more than
offset by the relative performance gains.
* Microsoft & Accenture Environment and Energy
Commission research 2010
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The proof points
Increasing the utilisation rate from 5 to 20 percent will
allow a server to process four times the previous load
while power consumed by the server may only
increase by 10 or 20 percent
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Factors that enable cloud computing to
lower energy use
Dynamic Provisioning:
Reducing wasted computing resources through better matching of server
capacity with actual demand.
Multi-Tenancy:
Flattening relative peak loads by serving large numbers of organisations
and users on shared infrastructure.
Server Utilisation:
Operating servers at higher utilisation rates.
Data Centre Efficiency:
Utilising advanced data centre infrastructure designs that reduce power
loss through improved cooling, power conditioning, etc.
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www.galahad.uk.com
talktous@galahad.uk.com
0207 193 1183
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Supplying Cloud Services
Module 1. A straightforward Guide to Cloud Terminology
and Taxonomy
Module 2. Understanding Buyer Perceptions and Drivers for
cloud
Module 3. Delivering the Business Case for Cloud
Module 4. Identifying Key criteria to aid prospects to
accurately scope solutions
Module 5. Negotiating the contract and SLA
Module 6. Sales Success in Cloud Services
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Buying Cloud Services
Module 1. A Guide to Cloud Terminology and Taxonomy
Module 2. Myth-busting the Hype and the FUD
Module 3. Determining the Business Case for Cloud
Module 4. Identifying Key criteria to scope
solutions
Module 5. Selecting an appropriate Cloud Service Provider
Module 6. Negotiating the contract and SLA
Module 7. Management & Governance of IT in the cloud
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www.galahad.uk.com
talktous@galahad.uk.com
0207 193 1183
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UK Cloud Awards 2014
26th February 2014
Nominate on line across 17 awards by Jan 31st
www.ukcloudawards.co.uk/
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Summary
Cloud is the right bet – 69% adoption 91% satisfaction
The future is hybrid IT
Certification, education and confidence are essential
Code of Practice
Transparency, Accountability, Capability
Green is very relevant but not in isolation
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Contact:
Cloud Industry
Forum
info@cloudindustryforum.org
A new era in Hybrid IT:
Than
k Yo
u!
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papers from
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