Post on 01-Dec-2014
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Building Brand Authority & Thought Leadership via Digital for
B2B Brands
A suggested approach for Tech Consulting industry
Be impactfully visible when someone is searching for you!
Build your digital thought leadership through a brand personality
Showcase your success stories & tell the world how its done
Answer questions & share your opinion
Crowd-source solutions for your business challenges
Make an impact at the Zero Moment Of Truth (ZMOT)
Be impactfully visible when
someone is searching for you!
Dominate maximum possible real-estate across Google Search Engine Result Pages.
Aim to occupy multipletop ranks in a search
result, preferablywith author photos
Do not ignore Image Search
Dominate maximum possible real-estate across Google Search Engine Result Pages.
Aim to tell your story through videos that get
ranked on Google
If you have patents, make them visible on search engines
YouTube is the 2nd largest search engine in the world. Leverage that.
People do search for non Gangnam Style videos on Youtube!
So if you have video case studies,
corporate videos, testimonials, do make
them searchable.
Ideally own & customize your corporate video
channel or host a sponsored online TV
show for your domain
Be visible on LinkedIn’s People, Group & Company Search Results.
Encourage & incentivize all your
employees to connect their LinkedIn profiles
to your official company page.
Leverage on each of your employees as a
potential brand advocate
Build your digital thought leadership through a brand
personality
Provide the industry a face to associate your brand with.
HCL did this brilliantly with Vineet Nayar
advocating for them across multiple digital
platforms.
Showcase your success stories & tell the world how
its done!
Educate, empower & enable your customers and partners with the tools to help market you better
Salesforce has created a brilliant library on the cloud with case
studies, trends, tips & videos to showcase
their work + the successes of their
clients and partners
Don’t be over-protective of your
content and merely archive it.
Give it the wings it needs to fly and help you spread the word!
Answer questions & share your opinions
People need opinions & answers. Be the trusted authority to listen & share.
Be it questions about salaries, job
opportunities, technical problems,
competitive issues or even personal
questions about challenges working in
the industry.
Be a friendly voice, lend your ears, win the
market’s trust and gradually build your
influence.
Crowd source solutions for your business challenges
Tap on to the “wisdom of the crowds” harness their skills & make them feel involved.
You can evolve your relationships with your customers & partners
by involving them in your innovation
process.
Reward the good ones.
Be impactfully visible when someone is searching for you!
Build your digital thought leadership through a brand personality
Showcase your success stories & tell the world how its done
Answer questions & share your opinion
Crowd-source solutions for your business challenges
Make an impact at the Zero Moment Of Truth (ZMOT)
If the above did not make sense, I am sorry for wasting your time.
Call me & I will buy you coffee
+6590695123