Building Hyperlinked Communities Vbpl

transcript

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Building Hyperlinked Communities:

Tribes, Transparency &Transformation

Michael StephensDominican GSLIS

www.tametheweb.com | www.dom.edu/gslis

The Library is a growing organism.

Defining Community

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/pavelm/283910901

Communities are human systems given form by conversations that build relatedness.

Peter Block

http://www.flickr.com/photos/horizon/408517397

Social fabric is created one room at a time...

“Social aggregators that emerge from the Net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace.” (p. 5).Howard Rheingold (1993)

Human beings can’t help it: we need to belong.

SethGodinTribes: We Need You to Lead Us

A shared interest & a way to communicate.

Godin, p. 2

Tribes used to be local...

• Geography doesn’t matter anymore.

• New tools make it easy: Facebook, Ning, Twitter, etc.

• All is worthless if you don’t decide to lead.

Some are stuck.

• Archaic rules.

• Not only avoiding change but fighting against it.

• Fear: what will boss say? Get in trouble?

Wisdom of Communities

• Simplicity

• Interface

• Aggregation

• Participation

• Selfishness

• Explicit vs. implicit feedback

http://www.alistapart.com/articles/the-wisdom-of-community/

http://www.flickr.com/photos/thomashawk/419107007

Ten Ways to Encourage the Tribe

Connect around a cause, a community or

a concept.

http://www.pugetsoundoff.org/

The focus is to connect teens in the Puget Sound area that care about the same social issues so that they can create positive change in their communities.

http://blogs.law.harvard.edu/digitalnatives/2008/12/02/pugetsoundofforg-makes-social-activism-easier-than-ever-before/

http://www.genre-x.com/ http://www.walkingpaper.org/944

http://www.genre-x.com/?p=401

Use Stories

“Marketing is about engaging with the tribe and delivering products

and services with stories that spread.”

Tribes, p. 16

http://www.socialcustomer.com/2008/04/reaching-out-fo.html http://mystarbucksidea.force.com

http://lib206.lib.wwu.edu/14days/ideas

A great library.

Why I love it:1. Friendly staff and lots of 'em.2. A large selection of books (2 stories, to be exact).3. Very clean, well-lit, fancy. !It's like the Whole Foods of libraries.

Drawbacks: Lots of people love it and use it. !Expect delays on the popular books you want...

http://ourstory.columbuslibrary.org/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.youtube.com/user/LDFargoLibrary

Be Transparent

Casey & Stephens | ILI 2008 | Creative Commons Attribution-Noncommercial-Share Alike 3.0

http://lpd304.blogspot.com/

Leverage the Social Tools

http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html

http://www.flickr.com/photos/25131367@N05/2955749197

http://www.flickr.com/photos/ltulib/3513845246

More than 175 million active usersMore than half of Facebook users are outside of collegeThe fastest growing demographic is those 30 years old and older

http://www.facebook.com/press/info.php?statistics

http://www.hightechdad.com/2009/05/11/crafting-your-companys-social-media-policy/

Remember the Mission

http://www.flickr.com/photos/guybrariang/2381377612/

Tame the Web | Michael Stephens | Dominican University GSLIS |Creative Commons Attribution-Noncommercial-Share Alike 3.0

http://www.darienlibrary.org/catalog/

http://theshiftedlibrarian.com/archives/2008/07/23/bibliocommons-goes-live.html

http://www.dublinonecityonebook.ie/

http://palatinelibraryteens.blogspot.com/

http://rosellelibrary.ning.com/

The Little Things count... ALOT.

http://www.computerweekly.com/Articles/2009/03/27/235444/twitter-grows-3000-in-a-year.htm

Twitter has grown by more than 3,000% in the last year, according to figures from internet monitoring site Hitwise.

http://www.flickr.com/photos/ndm007/1425079226/

http://www.davidleeking.com/2008/08/09/the-social-web-and-libraries-twitter-alerts/

Listen & Talk(like a human)

http://www.flickr.com/photos/metrosis/66642106/

http://www.briansolis.com/2008/08/introducing-conversation-prism.html

Create a Culture of Caring & Trust

http://www.grpl.org/wiki/index.php/Main_Page

“The chief export

of our libraries is

kindness.”

Kate SheehanDarien Library

http://alatechsource.org/blog/2009/05/where-the-rubber-meets-the-road.html

Faith is critical to all innovation.

Seth GodinTribes. p. 80

Value EVERY Member

http://www.flickr.com/photos/nomextra/165320894

All staff are encouraged to post, no matter their position. !

http://www.yprlconnect.blogspot.com/

Case Study: British Library

http://www.bl.uk/index4.shtml

http://twitter.com/danielamaria/status/1735827637

http://twitter.com/britishlibrary/status/1736989571 http://twitter.com/britishlibrary/status/1736959125

Communities are human systems given form by conversations that build relatedness.

Peter Block

http://www.flickr.com/photos/pea_green/293802058

Michael Stephens

mstephens@dom.edu

mstephens7@mac.com

AIM: mstephens7mac

gslis.dom.edu

www.tametheweb.com

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