Building the brand of YOU!

  Christopher Vo  GSO [In]tern at LinkedIn

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What is a brand?

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Companies have products and advertisements

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Your Brand = Your LinkedIn Profile

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2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

1 4 716

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53

87

144

300MM+

200200,000+professionals join daily

Profile viewing is the number one activity on LinkedIn

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7 Steps to build your brand

1. Pick a professional, engaging photo

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2. Be Found Easily – make a personal link

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3. A Summary Packed with Passion

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4. Add Skills and manage which ones appear

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5. Tell your story with rich media Add your company

Recommendations

Share fun content

Write a summary

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6. Be Complete

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7. Read & Share Relevant News

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Recap

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1. Pick a professional, engaging photo2. Be Found Easily – make a personal link3. A Summary Packed with Passion

4. Add Skills and organize yours

5. Tell your story with rich media 6. Be Complete

7. Read & Share Relevant News

Linkedin.com/in/christovo

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Questions?