Post on 24-Dec-2015
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BULGARIAN FURNITURE CLUSTER - A GOOD PRACTICE
Ms Genoveva ChristovaPresident
Venice, 16.02.2011
Bulgarian Furniture Cluster is a
national based business organization, established in
2008.
Members of the cluster are 20 SMEs furniture manufacturers, 5 design studios and 2 educational institutions, that have decided to join their resources, capabilities and potential with the purpose to increase their competitiveness at foreign markets.
Who are we?
Cluster management
Chairperson SME Leader Coordinator (Ambitious + Energetic) 3 sub-groups (marketing, design, technology) Sharing information and resources Equal treatment of each member (neutrality) Mutual trust!
What we are doing?
Business planning: set up objective targets Regular meetings: 4 to 5 per year (70%
attendance) Member visits (round tour): get to know each
other better Information about market trends, design trends,
innovative products, specialized information, etc Networking and sector representation at national
and international level
Cluster activities Joint Marketing Activities - Fair visits and fair
participation, like: - World of Furniture Sofia 2009; - iSaloni Milano 2010; - The Sleep Event London 2010- imm Cologne 2011
Trade missions – Holzcluster Austria, 2010; The Chair Triangle in Italy, 2007
The Sleep Event - London 2010
imm Cologne 2011
Cluster activities
Design workshop – Black Sea, 2010 Joint master degree in Design
(ISIA Florence + New Bulgarian University Sofia); graduate placements in cluster members
EU Projects
Design workshop – Black Sea 2010