The Vision and The Voice

Hello.

My name is

Dave Barbush

BurningBushBrands.com | Brand Consultant 2

My Experience• 10 years in Hollywood - behind the camera

• 15 + years in advertising - creative director - copywriter

• 10 + years in branding - taglines rule

• Given the gift - get ready for a re.gift

Overview 3

My Archetypes - Your Map Sage - special knowledge, calm in a storm

Priest - connecting you to your brand at a deeper level

Jester - this is serious and fun

Brand Process

Research - status quo

Create - mostly in private

Deliver - only the beginning

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Deliverables 1 - 4

1. Strategy Platform

Includes: competitive studybrand position mapideology, mission, vision, USP

key messagesbrand promisetagline

Presentation Title | Date 9

Deliverables 2 - 4

2. Brand Guidelines

Includes:

internal externalcopy standardsimagery librarycolor palettessocial media context

Presentation Title | Date 10

Deliverables 3 - 4

3. Brand Champions Playbook

HTLTBbrand teams – team pride, team pay forward,

etc.

Presentation Title | Date 11

Deliverables 4 - 4

4. Brand Breaking Marketing Plan

hard launch or soft launch

3-year marketing strategy - tell your story

lead with taglinework the key messages

Your Brand - My Promise

It will be:

Organic (inside)

Sustainable (out)

CEO-driven (top-down)

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Thank You

Questions & Answers

Discussion