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April 12, 2023 www.isa.se
Business and Investment Opportunities in Sweden
Based on Invest in Sweden Report 2008/09
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INVESTMENT OPPORTUNITIES
ISA - BUSINESS FACILITATOR
BUSINESS SECTORS
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INVESTMENT OPPORTUNITIES
ISA - BUSINESS FACILITATOR
BUSINESS SECTORS
Market development
R&D
Test market
Private equity
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Fertile environment for business and innovation
Outward-looking
Dynamic
Flexible
Transparent
Progressive
INVESTMENT OPPORTUNITIES
www.imagebank.sweden.se. Lars Dahlin
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Investment hotspot
One of the world’s most attractive locations for foreign investment
Strong supply of skills and technologies
Strategic location in Northern Europe and the Baltic Sea region
Multinational corporate community
INVESTMENT OPPORTUNITIES
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Sweden for expansion in Northern Europe
Among Europe’s best-performing economies
Impressive industrial diversity
The largest market in the region
Preferred base for regional operations
INVESTMENT OPPORTUNITIES – MARKET DEVELOPMENT
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FDI to the Baltic Sea region2003-2007 US$ billion and country share in percent
INVESTMENT OPPORTUNITIES – MARKET DEVELOPMENT
Finland 24.9 16
Total 153.9 100
Baltic States 20.2 13
Norway 18.5 12
Denmark 19.6 13
Sweden 70.7 46
Source: Unctad, 2008
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Sweden for global R&D
Leading innovation supplier
Global R&D centers in broad fields
Excellence in complex systems and multidisciplinary research
INVESTMENT OPPORTUNITIES – R&D
www.imagebank.sweden.se Campus IT University
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2,4
2,5
2,6
2,6
2,9
3,2
3,3
3,4
3,7
4,5
Austria
Germany
Taiwan
US
Switzerland
Korea
J apan
Finland
Sweden
Israel
R&D expenditure2006, percent of GDP
Source: IMD, 2008
INVESTMENT OPPORTUNITIES – R&D
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University-industry research collaboration2008, country rank
10.
9.
8.
7.
6.
5.
4.
3.
2.
1.
Switzerland
Taiwan
UK
Belgium
Denmark
Germany
Singapore
Finland
Sweden
US
Source: World Economic Forum, 2008
INVESTMENT OPPORTUNITIES – R&D
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Sweden as a test and launch market
Trendsetting nation
Sophisticated corporate and public users
Dedicated test labs and test environments
INVESTMENT OPPORTUNITIES – TEST MARKET
www.imagebank.sweden.se Kristian Löveborg
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Test market for international companies
Adobe
BBC
Calvin Klein
Coca-Cola
DHL
INVESTMENT OPPORTUNITIES – TEST MARKET
www.imagebank.sweden.se Kristian Löveborg
Ford
Microsoft
Samsung
Toyota
Vodafone
Source: Invest in Sweden Agency, 2008
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9
8,5
7,5
7
6,5
6,5
4,5
4
4
4
Greece
UK
France
Spain
Germany
Italy
Finland
Denmark
Norway
Sweden
Take-off times in different markets
Source: Marketing Science, “The international tack-off of new products”, Gerard J. Tellis, University of Southern California, 2003
INVESTMENT OPPORTUNITIES – TEST MARKET
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Capitalize on Sweden through indirect investments
Experienced management teams
Investments targeted at technology sectors
Proven exit capability
Private equity - a mature industry
INVESTMENT OPPORTUNITIES – PRIVATE EQUITY
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Exit multiples2007
All private equity investments 4.5All private equity investments 4.5
Source: Swedish Private Equity & Venture Capital Association, 2008
Buy-out 5.1Buy-out 5.1
Venture 4.5Venture 4.5
INVESTMENT OPPORTUNITIES – PRIVATE EQUITY
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Financing sourcesAverage 2005-2007, percent
Rest of Europe 38 %
Sweden 31 %
US 18 %
Other Nordic countries9 %Rest of world 4 %
Source: Swedish Private Equity & Venture Capital Association, 2008
INVESTMENT OPPORTUNITIES – PRIVATE EQUITY
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INVESTMENT OPPORTUNITIES
ISA - BUSINESS FACILITATOR
BUSINESS SECTORS
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Opportunities in numerous business sectors
Automotive
Cleantech
Information and communication technologies (ICT)
Life sciences
Packaging
Real estate
Business processes
Financial services
Travel and hospitality
Retail
BUSINESS SECTORS
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One-stop shop for design, development and testing in automotive
Global center for automotive R&D
Strong test and demonstration environments
Leadership in clean automotive technologies
Tradition of complex systems design
BUSINESS SECTORS – AUTOMOTIVE
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Opportunities in automotive
BUSINESS SECTORS – AUTOMOTIVE
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Examples of foreign investors
Ford Motors (US)
General Motors (US)
Renault (France)
Hyundai Mobis (South Korea)
Wipro Infrastructure Engineering (India)
Bharat Forge (India)
Source: Invest in Sweden Agency, 2008
BUSINESS SECTORS – AUTOMOTIVE
Sakthi Automotive (India)
Johnson Controls (US)
IAC (US)
Atlet (Japan)
Weigl (Germany)
ISMT – Structo (India)
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Green laboratory for energy and environmental solutions
Leader in renewable energy and sustainability
Innovative renewable energy companies
At the forefront in second-generation cellulose based biofuels
System expertise in bio energy
BUSINESS SECTORS – CLEANTECH
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Opportunities in cleantech
BUSINESS SECTORS – CLEANTECH
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23,0
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25
25
30
31
34
38,0
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49
France
Romania
Slovenia
Estonia
Denmark
Portugal
Austria
Finland
Latvia
Sweden
Leader in climate-friendly energy use- share of renewables in the final energy demand by 2020
Source: European Commission “Energy for a changing world”, 2008
BUSINESS SECTORS – CLEANTECH
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Global center of excellence in ICT
Strong R&D capabilities
Advanced users of new technology
Well placed for developmentand early commercialization
One of the world’s strongest clusterfor mobile communication technologies
BUSINESS SECTORS – ICT
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Opportunities in ICT
BUSINESS SECTORS – ICT
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Centers of excellence in Sweden
Cambridge Silicon Radio, UK – Blutetooth and software GPS
Checkpoint, US/Israel – mobile security
Electronic Arts, US – gaming development
General Motors, US – online video collaboration
Huawei, China – wireless R&D
Motorola, US – IP TV
Oracle, US – telecom service delivery platforms
Sogeti, France – software testing
Symantec, US – wireless security
ZTE, China – wireless R&D
BUSINESS SECTORS – ICT
Source: Invest in Sweden Agency, 2008
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European leader in life sciences
One of Europe's strongest pharmaceutical pipelines
Globally recognized research institutes
Preferred clinical trials locations
Great for epidemiological andgenetic research
BUSINESS SECTORS – LIFE SCIENCES
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Opportunities in life sciences
BUSINESS SECTORS – LIFE SCIENCES
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Unique resources for research- a selection of Swedish registers and biobanks
Causes of Death Register
Multi-Generation Register
Karolinska Institutet Biobank
Medical Biobank
Swedish Hospital Discharge Register
Twin Gene Biobank
Twin Register
BUSINESS SECTORS – LIFE SCIENCES
Source: Invest in Sweden Agency, 2007
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Global licensing partners- a selection
Amgen (US)
Boehringer Ingelheim (Germany)
Bristol-Myers Squibb (US)
Eisai (Japan)
Genentech (US)
GlaxoSmithKline (UK)
Guangdong Lantai Viewland (China)
Kyowa Hakko (Japan)
MediGene (Germany)
Roche (Switzerland)
Wyeth (US)
BUSINESS SECTORS – LIFE SCIENCES
Source: Invest in Sweden Agency, 2007
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Advanced and sustainable packaging solutions Excellence in materials and
packaging technology
Thriving R&D and test environments
Ideal base to gain consumer insight
Holistic approach to packaging
BUSINESS SECTORS – PACKAGING
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Opportunities in packaging
BUSINESS SECTORS – PACKAGING
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R&D network open to foreign companies
BUSINESS SECTORS – PACKAGING
Media and Electronics packaging systems
Communicative packaging
Printed electronics – Packaging - Logistics
Consumer driven packaging innovation
The Packaging Arena
Innovative logistic systems – Food safety
Transport and distribution solutions
Biomaterial and Active packaging
Chalmers /SIK
Lund University/NGIL
Mid Sweden University
iPack/STFI-Packforsk
Printed Electronics Arena
Jönköping Business School
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Examples of foreign investors Cascades (France)
Combiblock (Germany)
Dainippon Ink and Chemicals (Japan)
Lafarge Group (Ireland)
Mondi Packaging (Austria)
Nordic Paper (Norway)
Papier-Mettler (Germany)
Smurfit Kappa (Ireland)
Stora Enso (Finland)
Sealed Air (US)
Voith (Austria)
BUSINESS SECTORS – PACKAGING
Source: Invest in Sweden Agency, 2008
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One of Europe’s largest real estate markets
High liquidity
Outstanding transparency and low transaction costs
Investor-friendly business procedures
Stable investment market
BUSINESS SECTORS – REAL ESTATE
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Opportunities in real estate
BUSINESS SECTORS – REAL ESTATE
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International investor presence- a selection
Acta (Norway)
Bank of Ireland Private banking
Blackstone Group (US)
Boultbee (UK)
CGI (Germany)
CGS (Germany)
Citycon (Finland) Credit Suiss Asset Mgmt (Germany)
DnB Nor (Norway)
Ejendomsinvest (Denmark)
GE Real Estate (US)
GIC Real Estate (Singapore)
ING Real Estate (Netherlands)
Investea (Denmark)
MEAG (Germany) Northern European Properties (UK)
Oppenheim Immobilien (Germany)
Orion Capital Managers (UK)
Orkla (Norway)
ProLogis (US)
Unibail-Rodamco (France)
Valad Property Group (Australia)
Vital (Norway)
BUSINESS SECTORS – REAL ESTATE
Source: Invest in Sweden Agency, 2008
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Natural hub for Northern Europe
Gateway to three attractive markets: Scandinavia, Northern Europe and the EU
Preferred location for regional HQs
Strong language and computer skills
Competitive operating costs
BUSINESS SECTORS – BUSINESS PROCESSES
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Hub for regional headquarters2006, share in percent
Sweden 56 %Denmark 32 %Norway 10 %Finland 2 %
Source: Oresundsinstituttet, 2006
BUSINESS SECTORS – BUSINESS PROCESSES
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Preferred location for regionalized business activities
BUSINESS SECTORS – BUSINESS PROCESSES
Adidas
Akzo Nobel
Black & Decker
Bosch Automotive
Canon
Daimler
DHL
Dixons Group
General Electric
Goodyear Dunlop
Henkel
Honda
Ingram Micro
Michelin
Samsung
Sodexho
Yamaha
Source: Invest in Sweden Agency, 2008
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Financial center of Scandinavia
Major growth sector
One of the largest stock and derivatives exchanges in Europe
Diverse range of foreign banks and financial service companies
BUSINESS SECTORS – FINANCIAL SERVICES
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Examples of foreign investors
Bank of Scotland
Calyon Bank
Citigroup
Deutsche Bank
Eurohypo
GE Capital
BUSINESS SECTORS – FINANCIAL SERVICES
Source: Invest in Sweden Agency, 2007
Goldman Sachs
LB Kiel
Morgan Stanley
Royal Bank of Scotland
UBS Warburg
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Largest stock exchanges in Northern Europe – share of stock trading 2007, percent
Stockholm 41 %Oslo 23 %Helsinki 23% Copenhagen 10%Other 3 %
Source: OMX Nordic Exchange, Oslo Stock Exchange, 2008
Other = Iceland, Estonia, Latvia and Lithuania
BUSINESS SECTORS – FINANCIAL SERVICES
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Growth market for travel and hospitality
Undeveloped industry in expansion mode
Increasing visitor volumes
Unexplored natural environment
Strong focus on sustainable development- ecotourism on the rise
BUSINESS SECTORS – TRAVEL AND HOSPITALITY
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Best potential for travel and tourism2008
10.
9.
8.
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Ranking
Austria
France
Canada
Sweden
US
UK
Spain
Australia
Germany
Switzerland
Country
Source: World Economic Forum, “Travel & Tourism Competitiveness Report 2008”
BUSINESS SECTORS – TRAVEL AND HOSPITALITY
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Environmental sustainability2008
10.
9.
8.
7.
6.
5.
4.
3.
2.
1.
Ranking
Switzerland
UK
Netherlands
Austria
Finland
Norway
France
Germany
Denmark
Sweden
Country
Source: World Economic Forum, “Travel & Tourism Competitiveness Report 2008”
BUSINESS SECTORS – TRAVEL AND HOSPITALITY
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Wealth of retail opportunities
Positive annual growth
Appetite for new concepts
Good supply of retail space
Solid rises in disposable income
BUSINESS SECTORS – RETAIL
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Retail investments in Sweden
Esprit, Germany – Clothing
Jysk, Denmark – Home furnishings
K-rauta, Finland – Home improvements
Media Markt, Germany – Electronics
Specsavers, UK – Optics
The Body Shop, UK – Beauty products
The Phone House, UK – Electronics
Zara, Spain - Clothing
BUSINESS SECTORS – RETAIL
Source: Market Magasin, 2007
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INVESTMENT OPPORTUNITIES
ISA - BUSINESS FACILITATOR
BUSINESS SECTORS
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ISA supports you with facts and analysis
Facts, analysis and individual solutions
Basic facts about Sweden
Sector-specific information
Visiting programs
Match-making with Swedish companies
Business cases
ISA SERVICES – YOUR BUSINESS FACILITATOR
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Tailor-made business offers for you
Open a sales office
Start R&D business
Set up a production facility
Invest in a fund
Take part in research cooperation
Establish a regional headquarters
ISA SERVICES – YOUR BUSINESS FACILITATOR
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ISA gives you practical service
Legal framework Rules & regulations, costs, taxes, employment
Network Contact with commercial players, regional partners,
authorities etc.
Market data
ISA SERVICES – YOUR BUSINESS FACILITATOR
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ISA at a glance
Background
Started activity in 1996
Director-General: Per-Erik Sandlund
Personnel 70 employees in 6 countries
80% are academics and the majority with private sector backgrounds
Sector specialists
Budget
SEK 78 million
77% governmental funding
Results
In 2007: 174 investments and about 2,500 new jobs
Since 2001: close to 1,000 investments and about 25,000 new jobs
ISA SERVICES – YOUR BUSINESS FACILITATOR
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Partners in 17 regions
Business Region Göteborg
Värmland County
Örebro County
Jämtland County
Sjuhärad
Skaraborg
Dalarna County
Stockholm Business Region
Östergötland County
Kalmar County
Gävleborg County
Jönköping County
Kronoberg County
Västerbotten County
Business Region Skåne
ISA SERVICES – YOUR BUSINESS FACILITATOR
Norrbotten County
Västernorrland County
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ISA’s international network
ISA Offices
Sweden - isa@isa.se
Japan – japan@isa.se
China – china@isa.se
North America – usa@isa.se
India – india@isa.se
Throughout the world, ISA cooperates with Swedish embassies and consulates
ISA SERVICES – YOUR BUSINESS FACILITATOR
April 12, 2023 www.isa.se
Welcome to invest in Swedenwww.isa.se