Post on 18-Oct-2014
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© 2010 Site-Seeker, Inc. www.site-seeker.com
Got Blog? Business Blogging Tips – Top 10
Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian brianbluff@site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
For for the complete blog posts, see: • Business Blogging Tips (part 1 blogging tips 1-3) • Business Blogging TipsTips (part 2 blogging tips 4-6) • Corporate Blogging Tips – (part 3 7-10)
© 2010 Site-Seeker, Inc. www.site-seeker.com Who has time to blog?
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging is great for SEO!
© 2010 Site-Seeker, Inc. www.site-seeker.com
What has blogging meant to Site-Seeker’s business?
© 2010 Site-Seeker, Inc. www.site-seeker.com
A Tale of Two Blog Posts
© 2010 Site-Seeker, Inc. www.site-seeker.com
Blog Post 1: Flash in the pan
© 2010 Site-Seeker, Inc. www.site-seeker.com
This blog post generated a lot of interest from LinkedIn
© 2010 Site-Seeker, Inc. www.site-seeker.com
Blog Post 2: Slow but steady blog post
© 2010 Site-Seeker, Inc. www.site-seeker.com
This blog post generate most of its traffic from Google
© 2010 Site-Seeker, Inc. www.site-seeker.com
• Influenced by: • Quality of content • Number of followers • Tweet volume
Twitter is a Great Way to Drive Traffic to Your Blog Post
© 2010 Site-Seeker, Inc. www.site-seeker.com
• Influenced by: • Number of connections • Profile updates • Discussions created • Popularity of discussions
LinkedIn discussions drive a lot of traffic, but the impact is short lived.
© 2010 Site-Seeker, Inc. www.site-seeker.com
• Influenced by: • Understanding of SEO principles • Frequency of business blog posts • Attention to detail
Google (data only for blog pages)
© 2010 Site-Seeker, Inc. www.site-seeker.com
Social Media
Published Online Media
Market Sheet
White Paper
Press Release
Application Note
Intranet/ eLiterature
Conference Presentation
Website
Tech Paper
Published Print
Media
Blog Post
Re/Multi-Purpose Content
Engage:
• Fans
• Markets
• Customers
YouTube
Email Campaign
SlideShare
© 2010 Site-Seeker, Inc. www.site-seeker.com
Blogs establish you as the expert and support a strong search engine marketing plan
Social Properties
Distribute
Prospects Interaction
Branding
Search Engines
Website (blog)
Content Rank
Nee
d
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tips – Top 10 What every company should know about blogging.
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 1: Finding Subjects to Blog About
Find the conversation • Google alerts • Google reader
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 2: Stay Organized
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 3: Use Your Todo List to Collect Blog Post Ideas
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 4: Select Great Keywords
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 4: Select Great Keywords
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 4: Select Great Keywords
Business Blogging is a better choice than Corporate Blogging:
• 50% greater local search volume (2,400 for business blogging, vs. 1,600 for corporate blogging)
• Only 467,000 pages in Google’s index for Business Blogging. Experience tell me I have a decent chance of ranking for this term.
© 2010 Site-Seeker, Inc. www.site-seeker.com
Google Insights for the term green beer. Business Blogging Tip 4
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Business Blogging Tip 5: Write Compelling Blog Post Titles
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Business Blogging Tip 6: Write Some Great, But Many Good Blog Posts
• Short Posts (readable in 3 to 5 minutes) • Break long entries into multiple posts • Add images, video to clarify points • Use H1 and H2 tags as they were intended to be used
• Divide posts into sections • Improves appearance and makes it easier to scan/read • Improve your SEO efforts
• Stay on theme
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 7: Use the Advanced Features of Your Blogging Platform
Wordpress has plugins
• Pretty permalinks • All in one SEO pack
What does your tool offer?
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 8: Publish Frequently
• Publish at least once per week • Create multiple author accounts
© 2010 Site-Seeker, Inc. www.site-seeker.com
The Art of the Short Blog Post …good title for a new post
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 9: Distribute/Re-Purpose Blog Content Repurpose
• Whitepapers • Presentations
Distribute • Twitter – Tweet title and link back to post • LinkedIn
• Integrate into your profile • Start meaningful discussions within groups
• Facebook – Similar to LinkedIn • Other
• YouTube • Podcasts • Social bookmarking
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 10: Create Buzz By Participating in the Blogosphere
• Read other blogs • Cite the work of other bloggers within your post • Tell people about your posts • Leave Comments • Don’t spam
© 2010 Site-Seeker, Inc. www.site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
Learn the tools of the trade
© 2010 Site-Seeker, Inc. www.site-seeker.com
Business Blogging Tip 11: Measure, Measure, Measure
Web Analytics Is...
- Wikipedia
the measurement, collection, analysis and reporting of internet data for purposes of
understanding and optimizing web usage.
© 2010 Site-Seeker, Inc. www.site-seeker.com
• Free
• Vast amount of easy to understand data
• Integration with other Google services • Google AdWords • Google Site Optimizer
• Custom automated reporting
© 2010 Site-Seeker, Inc. www.site-seeker.com
Summary – Business Blogging Tips
• Become the expert • Strengthen your brand • Better search engine optimization • Develop a system to simplify the creative
process • Technology is your friend
© 2010 Site-Seeker, Inc. www.site-seeker.com
Thank you and get blogging!
Brian Bluff President & Co-Founder Site-Seeker, Inc. \\ @ssiBrian brianbluff@site-seeker.com
© 2010 Site-Seeker, Inc. www.site-seeker.com
For for the complete blog posts, see: • Business Blogging Tips (part 1 blogging tips 1-3) • Business Blogging TipsTips (part 2 blogging tips 4-6) • Corporate Blogging Tips – (part 3 7-10)