Community Building ~ The Next Evolution of Marketing!

20 Years TeachingComputer & Marketing

Technologies

Multiple Certifications inSales & Technologies

Enjoys Helping Business OwnersBuild Their Brand & Their Business!!!

Website Web Tools

Social & Video

CRM / Email Automation

Print Marketing

Mobile & Advertising

The “5” Pillars

Today’s Modern Clients

Often Return Clients

Will Gives Referrals

More Social Than Ever…

• Connected & Plugged In• Want Instant Gratification

• More Knowledgeable• Better Prepared

The Mobile Revolution

90%of American Adults

Own Smart Phones

Average Use

4.7 Hours Per Day

4 Billion Videos Viewed on

Mobile Phones Per Day

Nearly 3/4ths view & use

Websites, Social, & Email

52% of Perspective Buyers Use

their Mobile to Search for a Home

Contacts Create Contracts

Without A Doubt!

Contact Management Rock Star

Websites | Blogging Lead Capture Landing Pages

Real Estate Business Website Lead Capture Points

Listing / Property AlertsWhat is Your Home Worth?

Email Marketing CRM’s -- Automation Marketing

Print MarketingBusiness Cards | Postcards | Flyers

Social MediaWhere the Engagement is Happening!

Social Marketing = Growing Your Business

Contacts Create Contracts

Promoting Your Business Is A Must!

Where Does Social Fit In?

Contacts Pipeline

Generation

Capture

Cultivation

Conversion

Consumers Love Watching Videos

Show Off Your Brand…

Products & Services

Client Testimonies

Local Businesses

Community Events

Tips for Consumers

Weekly Trend Updates

Keep them Short & Sweet

Building Your Business in a Highly Connected World

70% of Your Community is Already Here!

3 Basic Elements of The Facebook System

Manage All Your

Facebook & Marketing

Activities

Messages

Custom Contact Lists

Event Marketing

Pages You Admin

Groups You Are Part of

Apps You Use

Interests of Page Topics

Seminars

Client Appreciation Parties

Networking Events

Birthday Parties

• Grand Openings• Community Events• Seminars • Meet Ups• & Just about anything…

Target Marketing – Using Lists

2nd Element - Your Timeline Profile

Change Cover/Profile Pics Regularly

Building Personal RelationshipsSharing: Pictures – Stories – Videos

Professional Facebook Business Blog

It’s About

Building Your Business Brand Capturing 1st Level Leads – Subscribers Capturing 2nd Level Leads – Apps / Forms Cultivating Business Relationships Developing Raving Fans & Referral Business

Resulting in More Business

Posting “Calls To Action”A Must…

Scheduled Posting Feature is Great for Calls To Actions

This is Your Lead Capture Activity

Art & Science of Posting…

Educational:

FAQ’s

Before & After Pics

Idea’s | Strategies

Local Businesses

Partner Vendors

How To Videos

What’s New

Community:

• Events

• History

• Charities

• Videos

• Pictures

• Local Attractions

• Hidden Treasures

Keep it Fun & Interesting!!!

Time Commitment10 – 15 Minutes Per Day

Daily

2 – 3 Minutes Posting

2 – 3 Minutes Inviting

4 - 5 Minutes Engaging

Weekly

1 – 2 Hours Community Building

Connecting & Engaging with Local Businesses

1.6 Million Android

1.5 Million Apple

340K Windows

People don’t Plan to Fail

We just Fail to Plan!

You Can’t do anything about Yesterday and what you do

today will determine your Tomorrow!

What Got

You Here…

Won’t Get

You There!

Technology Overload

Websites Social Media Syndication/RSS The Cloud SEO Apps Mobile Solutions QR Codes Blogging Widgets Video Flash Podcasts / Audio Online Docs

Thank You!Your Power Partner 4 Success!!