BUSINESS communication

Submit to Mr. Shoaib Rana

Group#5Bil@l & Ri@z

DIRECT APPROACH

&INDIRECT

APPROACH NEWS

Contents o Direct approach

Identify the objectiveVisualize the audienceGathering supporting informationOrganize the information

o Indirect approachKnow your audienceNever start with ‘NO’Selection of wordsOpen with Buffer

DIRECT APPROACH:It is also known as ‘Good News ‘ in Communication.

Identify the objective

To persuadeTo informTo inquire

Visualize the audienceWho is target audience?When will the audience receive the message?Why will the audience be interested in the

message?

Gathering Supporting InformationGenerate the ideasSelect the ideas

Organize the Information Prepare an outline using Good news strategy.The Good news strategy is based on the

direct pattern.

Indirect approach It also known as ‘Bad News’ in Communication.

Know your audience And you really need to know how your

audience will receive your message.Do readers prefer to receive negative news

up front without delay?Or would they accept it better if you

explained your reasons first?

Never start with “NO” The word “no” is short and abrupt, so

negative that a lot of people have trouble saying it.

And for most people, it’s the hardest word to hear or understand

The delivery can be far more damaging than the word itself.

Selection of Words You also need to pay special attention to

selection word so that you can create your sentences and paragraphs carefully.

Open with Buffer A neutral, noncontroversial statement that is

closely related to the point of the message is called a buffer.