transcript
- 1. Presented By Harry Mills / PRESENTATIONPRO PHARMACEUTICAL BI
Presented by: VIKAS SONI Management Scholar, 14PMM511 Dept. of
Pharmaceutical Management, NIPER, Mohali. BUSINESS INTELLIGENCE
& TECHNOLOGY
- 2. Presented By Harry Mills / PRESENTATIONPRO Flow of
Presentation The Pharma reality Business intelligence predictions
2015 What is Business Intelligence? Why does Business Intelligence
necessary? Business Intelligence functions Business Intelligence
approach How does Business Intelligence works? Business
Intelligence components Business Intelligence data types Business
Intelligence and Pharmaceutical Industry Applying Business
Intelligence to the demands of Pharmaceutical Companies Business
Intelligence and Product Life Cycle Pharmaceutical organizations
snapshot Conclusion
- 3. Presented By Harry Mills / PRESENTATIONPRO The Pharma
Reality: A Data Quest Like every other industry Large amount of
data at every stage of the products lifecycle. A typical US FDA NDA
filing was about 21 container trucks large All decision and
movement from one stage to the next is essentially data driven Data
accuracy and verifiability critical But different Errors have huge
costs A wrong decision: all the money and efforts will go to vain
Competitors advantage
- 4. Presented By Harry Mills / PRESENTATIONPRO 1. The lines will
blur between data scientists and data analysts 2. Microsoft and
Salesforce will take a dominant share of the cloud- based business
intelligence 3. Data preparation replaces Big Data as the hottest
topic in BI 4. Mobile BI Is a Necessity Moving Forward 5. Marketing
will be the primary driver of BI decisions 6. Internet of Things
Gets Real for B2B Source:
http://www.forbes.com/sites/groupthink/2014/12/19/six-business-intelligence-predictions-for-2015
Six Business Intelligence Predictions Forbes Report 2015
- 5. Presented By Harry Mills / PRESENTATIONPRO WHAT IS BUSINESS
INTELLIGENCE (BI)? BUSINESS OPERATIONS MANUAL IT SYSTEMS GENERATE
RAW DATA MEANINGFUL INFORMATION TRANSFORM UTILIZEDBY MORE PROFITS
INCREASE REVENUE REDUCE COSTSTABILITY ACTIONS (STRATEGY) DECISION
MAKER RESULTS INTO BUSINESS INTELLIGENCE
- 6. Presented By Harry Mills / PRESENTATIONPRO MICROSOFT
BUSINESS INTELLIGENCE
- 7. Presented By Harry Mills / PRESENTATIONPRO BUSINESS
INTELLIGENCE RAW DATA MEANINGFUL INFORMATION TRANSFORM BUSINESS
INTELLIGENCE TECHNOLOGY PROCESSES CHANGES WITH TIME BUSINESS
ENVIRONMENT BUSINESS INTELLIGENCE APPROACH
- 8. Presented By Harry Mills / PRESENTATIONPRO8 Improving
organizations by providing business insights to all employees
leading to better, faster & more relevant decisions. Business
Intelligence as an umbrella term to describe concepts and methods
to improve business decision making by using fact-based support
systems. -IBM researcher Hans Peter BUSINESS INTELLIGENCE
DEFINITION
- 9. Presented By Harry Mills / PRESENTATIONPRO WHY DOES BUSINESS
INTELLIGENCE NECESSARY?
- 10. Presented By Harry Mills / PRESENTATIONPRO BUSINESS
INTELLIGENCE FUNCTIONS VIEWS BUSINESS PERFORMANCE MANAGEMENT
REPORTING PAST CURRENT PREDICTIVE VIEWS OF BUSINESS OPERATIONS KEY
PERFORMANCE INDICATORS (KPIs) ONSCREEN AND BATCH REPORTING
- 11. Presented By Harry Mills / PRESENTATIONPRO Views aka
dashboards, can provide a customized snapshot of daily operations,
and assist the user in identifying problems and the source of those
problems, as well as providing valuable, up-to- date information
about financial results, sales and other critical information all
in one place. PAST CURRENT PREDICTIVE KEY PERFORMANCE INDICATORS
(KPIs) ONSCREEN AND BATCH REPORTING KPI enables clear, concise
definition and tracking of performance indicators for a period, and
measures performance as compared to a previous period. Users can
further analyze performance with easy-to- use features like drill
down, drill through, slice and dice and graphical data mining
Reports delivers web-based BI reports to anyone (or everyone) in
the organization within minutes. The BI suite is simple to use,
practical to implement and affordable for every organization. With
that, point-and-click and drag- and-drop actions can instantly
create a report to summarize your performance metrics, or
operational data BUSINESS INTELLIGENCE FUNCTIONS
- 12. Presented By Harry Mills / PRESENTATIONPRO BUSINESS
INTELLIGENCE APPROACH VIEWS BUSINESS PERFORMANCE MANAGEMENT
REPORTING BENCHMARKING PREDICTIVE ANALYSIS DATA MINING TECHNICAL
APPROACHES
- 13. Presented By Harry Mills / PRESENTATIONPRO BENCHMARKING
PREDICTIVE ANALYSIS DATA MINING Benchmarking is the process of
comparing one's business processes and performance metrics to
industry bests or best practices from other companies. Dimensions
typically measured are quality, time and cost. It is used to
measure performance using a specific indicator (cost per unit of
measure, productivity per unit of measure, that is then compared to
others. The extraction of predictive information from large
databases. Data trend, connection and behavior pattern analysis.
E.g. Social media contents about consumer preferences, seasonal
preferences, segment preferences and compiling these information in
a predictive trend. Predictive analysis uses historical product,
sales, pricing, financial, budget and other data, and forecasts the
measures with numerous time series options, E.g., year, quarter,
month, week, day, hour or even second to improve your planning
process. BUSINESS INTELLIGENCE APPROACH
- 14. Presented By Harry Mills / PRESENTATIONPRO HOW DOES BI
WORKS? ARCHITECTURE
- 15. Presented By Harry Mills / PRESENTATIONPRO ARCHITECTURE HOW
DOES BI WORKS?
- 16. Presented By Harry Mills / PRESENTATIONPRO GROCERY STORE
EXAMPLE
- 17. Presented By Harry Mills / PRESENTATIONPRO BUSINESS
INTELLIGENCE COMPONENTS VIEWS BUSINESS PERFORMANCE MANAGEMENT
REPORTING ONLINE TRANSACTION PROCESSING REAL TIME BUSINESS
INTELLIGENCE OLTP TABLES Online transaction processing, or OLTP, is
a class of information systems that facilitate and manage
transaction- oriented applications, typically for data entry and
retrieval transaction processing. It is used to refer to processing
in which the system responds immediately to user requests. An
automated teller machine (ATM) for a bank is an example of a
commercial transaction processing application.
- 18. Presented By Harry Mills / PRESENTATIONPRO BUSINESS
INTELLIGENCE COMPONENTS ONLINE ANALYTICAL PROCESSING VIEWS BUSINESS
PERFORMANCE MANAGEMENT REPORTING OLTP REAL TIME BUSINESS
INTELLIGENCE TABLES ANALYTICAL PROCESSING OLAP CUBES SYNC Online
analytical processing, or OLAP is an approach to quickly answer
multi-dimensional analytical queries, which also encompasses
relational reporting and data mining. The typical applications of
OLAP are in business reporting for sales, marketing, management
reporting, business process management (BPM), budgeting and
forecasting, financial reporting and similar areas.
- 19. Presented By Harry Mills / PRESENTATIONPRO BUSINESS
INTELLIGENCE DATA OLTP OLAPSYNC TABLES CUBES STRUCTURED DATA
UNSTRUCTURED DATA (BIG DATA) E-commerce Operational Web
systemsCustomers 90 % 10 % PROCESSING
- 20. Presented By Harry Mills / PRESENTATIONPRO OLTP VS
OLAP
- 21. Presented By Harry Mills / PRESENTATIONPRO BUSINESS
INTELLIGENCE VIEWS BUSINESS PERFORMANCE MANAGEMENT REPORTING What
is the application of these functions in Pharmaceutical
Industry?
- 22. Presented By Harry Mills / PRESENTATIONPRO Business
Intelligence and Pharmaceuticals Demand Pharmaceutical companies
Alternative business models focusing on technologies such as
business intelligence (BI) tools Spending on BI solutions: US
Biotech firms is projected to grow at double digit compound annual
growth rate (CAGR) 2007-2012, at 11.4%, compared to US Big Pharma
at 5.2% Employee satisfaction increased by 14% in healthcare
industry A manufacturing industry cut the cost of new customer
acquisition by 20%
- 23. Presented By Harry Mills / PRESENTATIONPRO Business
Intelligence and Pharmaceuticals Lots of data-few insights More
time for compiling data Massive analytics and services cost
Opportunities at different PLC levels Probability of errors Effect
of regulations Changing business environment DRIVING FACTORS Better
business insights Faster decision making Cost effective data
management Competitive advantage Relative accuracy Predictive
analytics Improved business performance
- 24. Presented By Harry Mills / PRESENTATIONPRO Applying
Business Intelligence to the demands of Pharmaceutical Companies
SERVICES Marketing & sales analysis Regulatory compliance
Clinical data analysis Financial analysis Operational analysis With
huge expenditures in their marketing efforts, pharmaceutical
companies must closely track sales performance and consumer
behavior to better target their marketing strategies and ensure the
proper allocation of marketing funds. BI Services: Identify which
products are performing better Monitor consumer behavior in terms
of prescription renewal Customer preference at product purchases
Track the success of marketing campaigns Analyze profitability by
product, customer, geographical area, or other factors. Relevant
KPIs: Demographic Segmentation Campaign Analysis Prescriber
Analysis Sales Force Analysis Detailing Analysis Competitive Market
Analysis Marketing & sales analysis
- 25. Presented By Harry Mills / PRESENTATIONPRO Regulatory
Compliance Marketing & sales analysis Regulatory compliance
Clinical data analysis Financial analysis Operational analysis
Pharmaceutical companies have extensive security and reporting
requirements, necessitating repeated and reliable collection and
presentation of information. BI Services: Collect and integrate
information from across the enterprise Present the information in
easy-to-run and easy-to- understand reports Protects sensitive
corporate and customer information as required by law Relevant
KPIs: Government Drug Standards US FDA Standards Insurance Billing
Compliance Government Payment Compliance Applying Business
Intelligence to the Needs of Pharmaceutical Companies Regulatory
compliance
- 26. Presented By Harry Mills / PRESENTATIONPRO Clinical Data
Analysis Marketing & sales analysis Regulatory compliance
Clinical data analysis Financial analysis Operational analysis With
intense pressure to speed products to market while keeping costs
down, pharmaceutical companies must monitor and effectively manage
the clinical data process. BI Services: Track the large amounts of
information stemming from clinical trials Identify the most
efficient practices Optimize resource allocation Identify trends
and anomalies and analyze risk during product development and
launch Relevant KPIs: Clinical Trials Reporting Internal Reporting
Compliance Clinical Trials Fast Track Drug Compliance Limits
Applying Business Intelligence to the Needs of Pharmaceutical
Companies Clinical data analysis
- 27. Presented By Harry Mills / PRESENTATIONPRO Financial
Analysis Marketing & sales analysis Regulatory compliance
Clinical data analysis Financial analysis Operational analysis
Closely monitoring financial performance is essential for
pharmaceutical companies to maintain costs and create effective
budgets. BI Services: Integrate both financial and operational
information Monitor and forecast financial performance Produce
statutory financial reports from the same platform that enables
clinical data and quality control analyses Relevant KPIs: Profit
& loss reporting Balance sheet analysis Break-even point
analysis Cost-benefit analysis Financial performance analysis
Applying Business Intelligence to the Needs of Pharmaceutical
Companies Financial analysis
- 28. Presented By Harry Mills / PRESENTATIONPRO Operational
Analysis Marketing & sales analysis Regulatory compliance
Clinical data analysis Financial analysis Operational analysis To
increase profit margins, pharmaceutical companies must monitor huge
amounts of information from across the enterprise and turn it into
useful, actionable knowledge. BI Services: Track their supplier
networks, inventory stocks, product quality, and production levels
Monitor costs and operational efficiency across the enterprise
Examine employee productivity Allocate resources more effectively
Relevant KPIs: Production monitor reporting Inventory control
analysis Supplier analysis Employee productivity QC analysis
Applying Business Intelligence to the Needs of Pharmaceutical
Companies Operational analysis
- 29. Presented By Harry Mills / PRESENTATIONPRO Business
Intelligence & Product Life Cycle RESEARCH PRODUCT LIFE CYCLE
PROBLEM: It is estimated that a typical drug research cycle, from
lead identification through to clinical trials, can take
approximately 12-14 years with cost of 800 million US dollars.
SOLUTION: IN-SILICO DRUG RESEARCH OR CADD REPORTS
- 30. Presented By Harry Mills / PRESENTATIONPRO PROBLEM:
Clinical trials account for 60-70% of the time and more than 90% of
the cost incurred in drug development. SOLUTION: DATA CAPTURE (EDC)
An Electronic Data Capture (EDC) system is a computerized system
designed for the collection of clinical data in electronic format
for clinical trials. Business Intelligence & Product Life Cycle
DEVELOPMENT PRODUCT LIFE CYCLE
- 31. Presented By Harry Mills / PRESENTATIONPRO Business
Intelligence & Product Life Cycle AUTHORIZATION PRODUCT LIFE
CYCLE Who What When Where PROBLEM: Extensive reporting requirements
as analysis of existing patents in key therapeutic areas,
regulation compliance and NDA and patents updates as well as
security of data could be a hectic and time consuming task.
SOLUTION: DASHBOARDS & REPORTS
- 32. Presented By Harry Mills / PRESENTATIONPRO Business
Intelligence & Product Life Cycle INDUSTRIAL MANUFACTURE
PRODUCT LIFE CYCLE PROBLEM: Chances of operator errors, lack of
proper documentation (SOPs), higher cycle time, poor inventory
control and improper utilization of resources could lead to higher
operational costs as well as consume time. SOLUTION: ERP
(ENTERPRISE RESOURCE PLANNING) SUITE
- 33. Presented By Harry Mills / PRESENTATIONPRO Business
Intelligence & Product Life Cycle SALES AND MARKETING PRODUCT
LIFE CYCLE PROBLEM: Time consuming market analysis on price and
quality of product, massive sales force implementation, hectic big
data records and multiple transactions but still few competitor and
customer insights. SOLUTION: MARKET INSIGHT DASHBOARDS AND SALES
FORCE AUTOMATION SUITE IMS Mobile Insights- Sales rep edition IMS
Sales Intelligence Dashboards
- 34. Presented By Harry Mills / PRESENTATIONPRO Business
Intelligence & Product Life Cycle TRACKING PRODUCT LIFE CYCLE
PROBLEM: Lack of a centralized customer knowledge database and
customer issues or resolution tracking system, longer sales cycles,
missed competitive insights and inappropriate sales visits without
knowledge of open or closed service issues. SOLUTION: CRM (CUSTOMER
RELATIONSHIP MANAGEMENT)
- 35. Presented By Harry Mills / PRESENTATIONPRO Pharmaceutical
organizations snapshot Reducing Administrative Costs at
AmerisourceBergen High-Volume Reporting at AstraZeneca Enhanced
Data Analysis and Reporting at ImpactRx Widespread Information
Distribution at Roche Health Industry Information Services (HIIS)
at IMS Health Industries using BI Sales and marketing solutions at
ZS Associates
- 36. Presented By Harry Mills / PRESENTATIONPRO ZS focuses
exclusively on the two areas that create customer demand: Sales and
marketing. ZS has its expertise to provide sales and marketing
solutions to its customers with the advanced analytics of business
intelligence and technology. Source:
http://www.zsassociates.com/about/who-we-are.aspx ABOUT ZS Since
1983 ZS is the worlds largest firm focused exclusively on improving
business performance through sales and marketing solutions, from
customer insights and strategy to analytics, operations and
technology. 3,000 ZS professionals in 21 offices worldwide draw on
deep industry. Offices: New Delhi and Pune, India. SERVICES
Consulting Technology Outsourcing Software BI PLATEFORMS Sales and
marketing solutions at ZS Associates
- 37. Presented By Harry Mills / PRESENTATIONPRO OVERVIEW: ARTiS
is an agile, quick-to-implement, cost-effective business
intelligence solution delivering just-in-time, actionable insights
by pairing domain expertise and mobile technology with an
innovative, proven cloud-based turnkey software solution.
CAPABILITY: Deploy predictive analytics Deliver information
anywhere at anytime Integrate data seamlessly BENEFITS: Drive
innovation Increase competitive advantage Boost productivity Reduce
costs End-to-end cloud, data management, reporting and analytics
Business Intelligence and Mobile Technology
- 38. Presented By Harry Mills / PRESENTATIONPRO OVERVIEW: The ZS
Data Integration Service is a ZS-hosted, fully managed, Web- based
integration solution that connects your on-premise and cloud-based
applications with Javelin solutions, simplifying your day-to-day
sales operations management, reducing manual effort and lowering IT
costs. BENEFITS: Let ZS manage the process for you Our experienced
operations team can set up, integrate and automate data exchanges
between any combination of cloud, SaaS and on-premise applications.
Reduce manual effort Minimize data-entry errors and manual data
handling by automating the exchange of data between your enterprise
applications. Lower setup costs Reduce the time and cost of
integrating applications using more than 70 prebuilt connectors.
Connect any combination of cloud, SaaS or on-premise applications
Data Integration Service
- 39. Presented By Harry Mills / PRESENTATIONPRO CONCLUSION
Clearly, the strengths of the technology as a business simulation
platform far outweigh the negatives. Companies grappling with the
issue of whether to market over internet via the use of technology
are already behind. Companies attempting to build a coherent
business intelligence strategy must begin to believe that BI is
likely to be the center of their marketing future. As Darwins
theory says: Survival of the fittest Now the corporate world
demands: Survival of the fittest & fastest
- 40. Presented By Harry Mills / PRESENTATIONPRO QUERIES THANK
YOU !
- 41. Presented By Harry Mills / PRESENTATIONPRO Presented by:
VIKAS SONI Management Scholar, Pharmaceutical Management. NIPER,
Mohali, Punjab, India. Vikas.niper2014@gmail.com
http://in.linkedin.com/in/vikassoni11/
https://www.facebook.com/Vickysoni11 THANK YOU !