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transcript
Market Intelligence
mba.com Prospective Students Survey 2019
Supplemental Report
April 2019
Demand for MBA and Business Master’s Programs: Insights on Candidate Decision Making
Demand for MBA and Business Master’s Programs: Insights on Candidate Decision Making Supplemental Report, mba.com Prospective Students Survey 2019 is a product of the Graduate Management Admission Council (GMAC), a global, mission-driven association of 223 leading graduate business schools. Founded in 1953, we are actively committed to advancing the art andscience of admissions by convening and representing the industry and offering best-in-class products and services for schools and students. GMAC owns and administers the Graduate Management Admission Test™ (GMAT™) exam, used by more than 7,000 graduate programs worldwide. Other GMAC assessments include the NMAT by GMAC™ exam, for entrance into graduate management programs in India, South Africa, and the Philippines, and the Executive Assessment, specifically designed for Executive MBA programs around the world. The Council is based in the United States with offices in the United Kingdom, India,and China.
Contents
mba.com Prospective Students Survey 20193
Introduction
Program Specific Analyses
Candidate Profiles by Preferred Program Category
Candidate Profiles by Citizenship
Candidate Profiles by Residence
Preferred Study Destination
Respondent Demographic Profile
Contributors and Contact Information
4
5
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34
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109
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Introduction
Nearly 10,000 mba.com registrants worldwide responded to
the mba.com Prospective Students Survey in 2018
mba.com Prospective Students Survey 20194
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com—the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate business school program. The findings detailed in this supplemental report are based on responses from a total of 9,617 individuals surveyed between January and December 2018.
Survey respondents represent demand for various MBA and business master’s program categories, including full-time MBA, professional MBA, executive MBA, and business master’s programs. Each program category contains specific program types. For example, full-time MBA programs include full-time one-year and full-time two-year MBA programs. Professional MBA programs include part-time, flexible, and online MBA programs. Business master’s programs include Master in Management, Master of Finance, Master of Data Analytics, and Master of Accounting, among others.
This report—a supplement to the Demand for MBA and Business Master’s Programs: Insights on Candidate Decision Making Summary Report—provides detailed breakdowns of 2018 candidate survey responses by a number of variables of interest to school professionals, including by program type, candidate country of citizenship and residence, and candidate preferred study destination.
About the Data
The results of this survey do not necessarily reflect a statistically representative sample of the global prospective student population. Rather, the results reflect responses from prospective students who register on mba.com. Because of this limitation, the results of this research study should not be used to generalize about the global prospective student population, but rather the mba.com registrant population.
Explore and Filter the Data for Yourself
An Interactive Data Research Tool accompanies the mba.com Prospective Students Survey 2019. Available exclusively to school professionals at GMAT™ score-accepting institutions, the tool allows users to customize data searches by multiple survey response variables, such as candidate segment, citizenship/residence, gender, age, preferred program type, and more. Access it with your gmac.com login at:
www.gmac.com/prospectivestudents.
Business School Participation in GMAC Research
GMAC Research offers graduate business schools opportunities to gather data and generate insights about the business school pipeline.
Schools can sign up to participate in the GMAC Application Trends Survey and Corporate Recruiters Survey on our survey sign-up page:
www.gmac.com/surveysignup.
This section features data by program type, including:
• Candidate consideration and preference for the program type
• Candidate consideration of the program type by demographics, including gender, age, world region of residence, and undergraduate major
• First business school decision among candidates considering the program type
• Ranking of factors in the school selection decision among candidates considering the program type
5
Program Specific Analyses
Program Specific Analyses
Full-Time One-Year MBA
mba.com Prospective Students Survey 20196
Type of
degree
program
45%Specific
school
41%
Regional location
14%
First Business School Consideration
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
49%
45%
38%
45%
56%
48%
31%
41%
49%
43%
59%
47%
54%
63%
39%
38%
44%
46%
52%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
47%consider
21%prefer
Candidate Consideration and Preference for This Program Type
Program Specific Analyses
Full-Time Two-Year MBA
mba.com Prospective Students Survey 20197
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
50%
40%
39%
50%
55%
35%
25%
38%
44%
33%
61%
53%
41%
58%
31%
29%
42%
49%
49%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
45%consider
19%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
43%Specific
school
45%
Regional location
13%
First Business School Consideration
Program Specific Analyses
Part-Time MBA
mba.com Prospective Students Survey 20198
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
23%
21%
10%
17%
27%
36%
34%
19%
19%
12%
4%
39%
39%
15%
13%
9%
20%
26%
24%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
22%consider
6%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
43%Specific
school
32%
Regional
location
25%
First Business School Consideration
Program Specific Analyses
Flexible MBA
mba.com Prospective Students Survey 20199
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
17%
20%
12%
16%
21%
25%
24%
20%
16%
13%
8%
29%
25%
13%
9%
12%
17%
23%
19%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
4%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
45%Specific
school
34%
Regional
location
21%
First Business School Consideration
18%consider
Program Specific Analyses
Executive MBA
mba.com Prospective Students Survey 201910
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
16%
12%
7%
9%
14%
31%
34%
15%
14%
8%
18%
16%
19%
15%
13%
11%
11%
15%
19%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
14%consider
4%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
44%Specific
school
40%
Regional location
16%
First Business School Consideration
Program Specific Analyses
Online MBA
mba.com Prospective Students Survey 201911
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
12%
12%
6%
8%
14%
21%
28%
13%
10%
5%
3%
23%
16%
6%
4%
8%
11%
16%
12%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
12%consider
3%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
55%
Specific
school
25%
Regional
location
20%
First Business School Consideration
Program Specific Analyses
Joint/Dual Degree Program (With an MBA)
mba.com Prospective Students Survey 201912
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
11%
12%
9%
12%
13%
11%
9%
11%
7%
8%
10%
16%
13%
12%
6%
8%
11%
16%
12%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
3%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
48%
Specific
school
40%
Regional location
13%
First Business School Consideration
11%consider
Program Specific Analyses
Hybrid/Blended MBA Program
mba.com Prospective Students Survey 201913
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
8%
9%
5%
6%
9%
14%
20%
9%
6%
6%
5%
14%
12%
6%
4%
5%
8%
11%
9%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
9%consider
2%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
50%
Specific
school
30%
Regional
location
20%
First Business School Consideration
Program Specific Analyses
Master of Finance
mba.com Prospective Students Survey 201914
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
26%
22%
37%
29%
18%
14%
10%
29%
16%
33%
23%
16%
16%
28%
35%
33%
33%
14%
17%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
24%consider
10%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
49%
Specific
school
40%
Regional location
11%
First Business School Consideration
Program Specific Analyses
Master of Data Analytics
mba.com Prospective Students Survey 201915
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
19%
20%
24%
22%
17%
15%
16%
21%
12%
28%
21%
16%
18%
17%
18%
17%
21%
14%
23%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
19%consider
5%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
51%
Specific
school
35%
Regional location
14%
First Business School Consideration
Program Specific Analyses
Master in International Management
mba.com Prospective Students Survey 201916
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
12%
17%
22%
17%
10%
9%
9%
18%
15%
16%
21%
5%
11%
12%
25%
23%
16%
16%
13%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
14%consider
3%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
52%
Specific
school
36%
Regional location
13%
First Business School Consideration
Program Specific Analyses
Master in Management
mba.com Prospective Students Survey 201917
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
13%
17%
21%
20%
9%
8%
13%
18%
15%
16%
14%
6%
13%
13%
31%
23%
17%
16%
12%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
14%consider
3%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
51%
Specific
school
36%
Regional location
13%
First Business School Consideration
Program Specific Analyses
Master of Marketing
mba.com Prospective Students Survey 201918
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
8%
16%
18%
16%
9%
6%
7%
11%
15%
18%
16%
7%
8%
8%
14%
14%
14%
17%
8%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
12%consider
2%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
48%
Specific
school
37%
Regional location
15%
First Business School Consideration
Program Specific Analyses
Master of Accounting
mba.com Prospective Students Survey 201919
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
9%
14%
18%
12%
7%
7%
12%
14%
4%
14%
6%
14%
9%
1%
9%
6%
16%
7%
5%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
11%consider
4%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
54%
Specific
school
31%
Regional location
15%
First Business School Consideration
Program Specific Analyses
Master of Information Technology
mba.com Prospective Students Survey 201920
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
11%
12%
15%
12%
10%
8%
9%
15%
9%
18%
13%
8%
7%
9%
10%
11%
12%
10%
14%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
11%consider
2%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
53%
Specific
school
32%
Regional location
15%
First Business School Consideration
Program Specific Analyses
Master of Project Management
mba.com Prospective Students Survey 201921
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
9%
12%
11%
12%
8%
9%
13%
18%
18%
13%
12%
6%
9%
11%
9%
14%
10%
11%
12%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
10%consider
1%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
53%
Specific
school
32%
Regional location
16%
First Business School Consideration
Program Specific Analyses
Master of Entrepreneurship
mba.com Prospective Students Survey 201922
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
10%
10%
13%
11%
9%
7%
9%
17%
13%
10%
16%
5%
7%
10%
12%
13%
11%
11%
11%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
10%consider
1%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
52%
Specific
school
35%
Regional location
13%
First Business School Consideration
Program Specific Analyses
Master of Supply Chain Management
mba.com Prospective Students Survey 201923
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
9%
9%
10%
10%
8%
8%
9%
12%
8%
10%
13%
7%
4%
8%
9%
7%
9%
8%
12%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
9%consider
1%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
51%
Specific
school
34%
Regional location
15%
First Business School Consideration
Program Specific Analyses
Master of Human Resources
mba.com Prospective Students Survey 201924
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
4%
9%
9%
7%
5%
6%
9%
13%
4%
9%
10%
5%
6%
4%
4%
4%
7%
10%
5%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
6%consider
1%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
53%
Specific
school
32%
Regional location
15%
First Business School Consideration
Program Specific Analyses
Master of Engineering Management
mba.com Prospective Students Survey 201925
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
7%
4%
4%
6%
6%
4%
6%
8%
10%
4%
9%
4%
4%
6%
5%
1%
2%
3%
12%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
5%consider
1%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
49%
Specific
school
34%
Regional location
17%
First Business School Consideration
Program Specific Analyses
Master of Real Estate Management
mba.com Prospective Students Survey 201926
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
4%
4%
6%
4%
3%
3%
3%
5%
3%
8%
4%
3%
2%
4%
3%
3%
5%
6%
4%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
4%consider
<1%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
45%Specific
school
39%
Regional location
15%
First Business School Consideration
Program Specific Analyses
Master of Taxation
mba.com Prospective Students Survey 201927
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
3%
4%
5%
3%
2%
3%
4%
8%
2%
4%
3%
4%
2%
1%
2%
4%
5%
3%
2%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
3%consider
<1%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
58%
Specific
school
28%
Regional location
14%
First Business School Consideration
Program Specific Analyses
Master of Health Administration
mba.com Prospective Students Survey 201928
Candidates Considering This Program Type
Percentage of Candidates Considering This Program Type by Demographic Group
3%
4%
3%
3%
3%
4%
6%
3%
3%
2%
3%
4%
5%
2%
2%
4%
3%
6%
4%
Male
Female
22 and under
23 to 24
25 to 30
31 to 39
40 and older
Africa
Middle East
East/Southeast Asia/PI
Central and South Asia
United States
Canada
Latin America
Western Europe
Eastern Europe
Business/Economics
Humanities/Soc. Sci.
STEM
Resi
dence
Age
Gender
Underg
raduate
Majo
r
3%consider
<1%prefer
Candidate Consideration and Preference for This Program Type
Type of
degree
program
50%
Specific
school
34%
Regional location
15%
First Business School Consideration
29
Candidate Profiles by Preferred Program CategoryThis section features data by candidate preferred program category, including:
• Gender
• Median age
• Median years work experience
• Undergraduate major category
• Home ownership
• Marital status
• Child status
Candidate Profiles by Preferred Program Category
Full-Time MBA
mba.com Prospective Students Survey 201930
52%
22%
42%
Business/Economics Humanities/Social Sciences STEM
Undergraduate Major Category*
20% 17% 10%Own a home Married Have children
Men63%
Women37%
Gender
26Median age
3Median years
work experience
At the time of mba.com registration
Candidates who prefer full-time MBA program types began considering business school a median of 15 months after completing their undergraduate degree. At the time of mba.com registration they have a median age of 26 and a median of three years of work experience. About 1 in 5 own a home (20%) and are married (17%), and 1 in 10 have children (10%).
Sixty-three percent are men and 37 percent are women. Half majored in business/economics as undergraduates (52%), 42 percent majored in a STEM field, and 22 percent majored in a humanities/social sciences field.
*Total does not sum to 100 percent because of multiple selections.
Median timing of first consideration of business school
15months after completion of undergraduate degree
Professional MBA
mba.com Prospective Students Survey 201931
Candidate Profiles by Preferred Program Category
52%
26%
37%
Business/Economics Humanities/Social Sciences STEM
Undergraduate Major Category*
36% 35% 24%Own a home Married Have children
Men56%Women
44%
Gender
28Median age
4Median years
work experience
At the time of mba.com registration
Candidates who prefer professional MBA program types began considering business school a median of 28 months after completing their undergraduate degree. At the time of mba.com registration they have a median age of 28 and a median of four years work of experience. More than 1 in 3 own a home (36%) and are married (35%), and about 1 in 4 have children (24%).
Fifty-six percent are men and 44 percent are women. Half majored in business/economics as undergraduates (52%), 37 percent majored in a STEM field, and 26 percent majored in a humanities/social sciences field.
*Total does not sum to 100 percent because of multiple selections.
Median timing of first consideration of business school
28months after completion of undergraduate degree
Executive MBA
mba.com Prospective Students Survey 201932
Candidate Profiles by Preferred Program Category
37%
23%
56%
Business/Economics Humanities/Social Sciences STEM
Undergraduate Major Category*
47% 52% 39%Own a home Married Have children
Men67%
Women33%
Gender
34Median age
9.5Median years
work experience
At the time of mba.com registration
Candidates who prefer executive MBA program types began considering business school a median of five years after completing their undergraduate degree. At the time of mba.com registration they have a median age of 34 and a median of nine and a half years of work experience. About half own a home (47%) and are married (52%), and 39 percent have children.
Sixty-seven percent are men and 33 percent are women. More than half majored in a STEM field as undergraduates (56%), 37 percent majored in business/economics, and 23 percent majored in a humanities/social sciences field.
*Total does not sum to 100 percent because of multiple selections.
Median timing of first consideration of business school
5years after completion of
undergraduate degree
Business Master’s
mba.com Prospective Students Survey 201933
Candidate Profiles by Preferred Program Category
76%
17%
27%
Business/Economics Humanities/Social Sciences STEM
Undergraduate Major Category*
18% 10% 9%Own a home Married Have children
Men49%
Women50%
Gender
23Median age
0Median years
work experience
At the time of mba.com registration
Candidates who prefer business master’s program types began considering business school a median of 10 months before completing their undergraduate degree. At the time of mba.com registration they have a median age of 23 and a median of zero years of work experience. About 1 in 5 own a home (18%), and about 1 in 10 are married (10%) and have children (9%).
The gender split is about equal. Three in 4 majored in business/economics as undergraduates (76%), 27 percent majored in a STEM field, and 17 percent majored in a humanities/social sciences field.
*Total does not sum to 100 percent because of multiple selections.
Median timing of first consideration of business school
10months before completion of undergraduate degree
Application Trends Survey Report 2018
Candidate Profiles by CitizenshipThis section features data by candidate country of citizenship, including:
• Program considerations
• Top 10 program types considered
• Top program types preferred
• Application plans by relative location
• Application plans by program world region
• Preferred study destination by program country
34
Candidate Profiles by Citizenship
Australia
mba.com Prospective Students Survey 201935
MBA program
types only
42%
Business master’s program
types only
13%
Both
45%
44%
44%
26%
26%
25%
18%
18%
16%
13%
13%
Full-time two-year MBA
Full-time one-year MBA
Part-time MBA
Executive MBA
Flexible MBA
Online MBA
Master of Finance
Master in Management
Hybrid/blended MBA
Master of Int'l Management
Top 10 Program Types Considered
5%
5%
9%
11%
11%
11%
26%
Master in Management
Online MBA
Flexible MBA
Master of Finance
Full-time two-year MBA
Executive MBA
Full-time one-year MBA
Top Program Types Preferred*
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
28%
10%
21%
66%
Local Regional National Int'l0%
0%
3%
4%
6%
15%
16%
40%
43%
51%
Africa
Middle East
LATAM
C & S Asia
E. Europe
Canada
E & SE Asia
Aus/PI
W. Europe
United States
6%
12%
24%
31%
Singapore
United Kingdom
Australia
United States
Belgium
mba.com Prospective Students Survey 201936
MBA program
types only
19%
Business master’s program
types only
48%
Both
33%
43%
31%
28%
24%
19%
17%
15%
15%
13%
13%
Master of Finance
Full-time one-year MBA
Full-time two-year MBA
Master in Management
Master of Intl. Management
Master of Info. Technology
Master of Data Analytics
Master of Engineering Management
Executive MBA
Master of Marketing
Top 10 Program Types Considered
9%
9%
11%
11%
26%
Full-time two-year MBA
Master of Int'l Management
Full-time one-year MBA
Master in Management
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
28%19%
11%
78%
Local Regional National Int'l0%
0%
0%
2%
2%
4%
6%
7%
28%
81%
Africa
LATAM
Middle East
Aus/PI
E & SE Asia
C & S Asia
E. Europe
Canada
United States
W. Europe
6%
6%
7%
15%
26%
26%
Spain
Netherlands
France
Belgium
United States
United Kingdom
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Brazil
mba.com Prospective Students Survey 201937
MBA program
types only
47%
Business master’s program
types only
10%
Both
42%
61%
55%
23%
21%
21%
16%
15%
14%
14%
13%
Full-time one-year MBA
Full-time two-year MBA
Executive MBA
Master of Finance
Part-time MBA
Master in Management
Flexible MBA
Master of Int'l Management
Master of Data Analytics
Master of Entrepreneurship
Top 10 Program Types Considered
5%
5%
6%
24%
37%
Master of Finance
Master in Management
Executive MBA
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
15%5% 7%
86%
Local Regional National Int'l0%
1%
1%
4%
5%
5%
12%
26%
62%
70%
Africa
C & S Asia
Middle East
E & SE Asia
Aus/PI
LATAM
E. Europe
Canada
W. Europe
United States
7%
8%
11%
12%
48%
Spain
France
Canada
United Kingdom
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Canada
mba.com Prospective Students Survey 201938
MBA program
types only
47%
Business master’s program
types only
6%
Both
48%
57%
45%
44%
28%
22%
20%
16%
15%
13%
12%
Full-time one-year MBA
Full-time two-year MBA
Part-time MBA
Flexible MBA
Executive MBA
Online MBA
Master of Data Analytics
Joint/dual degree w/ an MBA
Hybrid/blended MBA
Master of Finance
Top 10 Program Types Considered
6%
8%
13%
15%
30%
Flexible MBA
Executive MBA
Full-time two-year MBA
Part-time MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
55%
26%31% 34%
Local Regional National Int'l1%
1%
2%
2%
3%
4%
6%
19%
32%
80%
Middle East
LATAM
Africa
C & S Asia
E. Europe
Aus/PI
E & SE Asia
W. Europe
United States
Canada
23%
66%
United States
Canada
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
China
mba.com Prospective Students Survey 201939
MBA program
types only
16%
Business master’s program
types only
45%
Both
38%
41%
34%
33%
25%
22%
22%
21%
16%
15%
13%
Master of Finance
Full-time one-year MBA
Master of Data Analytics
Full-time two-year MBA
Master of Info. Technology
Master of Accounting
Master of Marketing
Master in Management
Master of Int'l Management
Master of Project Management
Top 10 Program Types Considered
6%
8%
8%
13%
14%
23%
Master of Marketing
Full-time two-year MBA
Master of Accounting
Full-time one-year MBA
Master of Data Analytics
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
15% 13%22%
76%
Local Regional National Int'l0%
1%
1%
6%
8%
11%
20%
31%
39%
53%
Africa
LATAM
Middle East
C & S Asia
E. Europe
Aus/PI
Canada
E & SE Asia
W. Europe
United States
5%
5%
6%
8%
11%
14%
43%
China
France
Singapore
Canada
Hong Kong
United Kingdom
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
France
mba.com Prospective Students Survey 201940
MBA program
types only
25%
Business master’s program
types only
42%
Both
34%
39%
30%
30%
28%
23%
15%
14%
13%
12%
10%
Full-time one-year MBA
Master of Finance
Master in Management
Master of Int'l Management
Full-time two-year MBA
Master of Data Analytics
Master of Marketing
Executive MBA
Part-time MBA
Flexible MBA
Top 10 Program Types Considered
6%
8%
12%
13%
15%
19%
Executive MBA
Full-time two-year MBA
Master of Int'l Management
Master in Management
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
22%14%
25%
75%
Local Regional National Int'l0%
0%
3%
4%
4%
9%
17%
19%
35%
76%
Africa
Middle East
LATAM
Aus/PI
C & S Asia
E. Europe
Canada
E & SE Asia
United States
W. Europe
5%
5%
5%
8%
19%
37%
Singapore
Switzerland
Spain
United Kingdom
United States
France
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Germany
mba.com Prospective Students Survey 201941
MBA program
types only
12%
Business master’s program
types only
49%
Both
38%
48%
40%
38%
34%
28%
19%
16%
13%
13%
11%
Master in Management
Master of Finance
Master of Int'l Management
Full-time two-year MBA
Full-time one-year MBA
Master of Data Analytics
Master of Entrepreneurship
Master of Marketing
Master of Info. Technology
Master of Accounting
Top 10 Program Types Considered
5%
7%
10%
11%
19%
21%
Master of Marketing
Full-time one-year MBA
Master of Int'l Management
Full-time two-year MBA
Master in Management
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
24% 22%29%
74%
Local Regional National Int'l1%
1%
1%
2%
2%
7%
8%
9%
27%
89%
C & S Asia
LATAM
Middle East
Africa
Aus/PI
E & SE Asia
E. Europe
Canada
United States
W. Europe
5%
10%
12%
13%
38%
Sweden
Netherlands
United Kingdom
United States
Germany
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Ghana
mba.com Prospective Students Survey 201942
MBA program
types only
13%
Business master’s program
types only
14%
Both
73%
57%
44%
41%
23%
23%
22%
21%
20%
20%
18%
Full-time two-year MBA
Full-time one-year MBA
Master of Finance
Master of Accounting
Master of Supply Chain
Master of Data Analytics
Master of Int'l Management
Master in Management
Master of Info. Technology
Flexible MBA
Top 10 Program Types Considered
5%
5%
7%
16%
17%
17%
Master of Int'l Management
Master of Data Analytics
PhD in business/DBA
Full-time one-year MBA
Master of Finance
Full-time two-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
13%7% 10%
91%
Local Regional National Int'l2%
6%
6%
6%
12%
22%
23%
51%
56%
71%
LATAM
Africa
C & S Asia
Middle East
E & SE Asia
Aus/PI
E. Europe
W. Europe
Canada
United States
7%
7%
9%
24%
38%
Germany
France
United Kingdom
Canada
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Greece
mba.com Prospective Students Survey 201943
MBA program
types only
23%
Business master’s program
types only
52%
Both
26%
39%
33%
28%
28%
19%
17%
17%
17%
16%
13%
Master of Finance
Master in Management
Full-time one-year MBA
Master of Data Analytics
Master of Supply Chain
Master of Int'l Management
Master of Project Management
Master of Marketing
Full-time two-year MBA
Master of Entrepreneurship
Top 10 Program Types Considered
5%
5%
7%
8%
8%
13%
15%
15%
Master of Supply Chain
Full-time two-year MBA
Part-time MBA
Master of Marketing
Master of Data Analytics
Master in Management
Full-time one-year MBA
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
14%5%
11%
88%
Local Regional National Int'l0%
0%
2%
3%
5%
5%
6%
11%
27%
83%
Africa
LATAM
Middle East
C & S Asia
Aus/PI
E & SE Asia
Canada
E. Europe
United States
W. Europe
5%
5%
5%
17%
19%
33%
France
Sweden
Greece
United States
Netherlands
United Kingdom
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
India
mba.com Prospective Students Survey 201944
MBA program
types only
34%
Business master’s program
types only
9%
Both
57%
60%
60%
21%
21%
19%
19%
18%
15%
15%
14%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Master of Data Analytics
Master of Int'l Management
Executive MBA
One-year PGP
Master of Marketing
Master of Entrepreneurship
Two-year PGP
Top 10 Program Types Considered
5%
5%
6%
27%
29%
Master of Finance
One-year PGP program
Executive MBA
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
11% 10%
36%
86%
Local Regional National Int'l1%
2%
3%
22%
22%
24%
26%
44%
52%
66%
Africa
LATAM
Middle East
Aus/PI
E & SE Asia
E. Europe
C & S Asia
Canada
W. Europe
United States
5%
8%
8%
12%
14%
39%
Singapore
France
United Kingdom
Canada
India
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Indonesia
mba.com Prospective Students Survey 201945
MBA program
types only
29%
Business master’s program
types only
13%
Both
57%
41%
34%
33%
25%
22%
22%
21%
16%
15%
13%
Master of Finance
Full-time one-year MBA
Master of Data Analytics
Full-time two-year MBA
Master of Accounting
Master of Info. Technology
Master of Marketing
Master in Management
Master of Int'l Management
Master of Project Management
Top 10 Program Types Considered
6%
6%
14%
41%
Master of Supply Chain
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
14%10% 7%
79%
Local Regional National Int'l0%
0%
0%
5%
8%
14%
17%
23%
52%
55%
Africa
LATAM
Middle East
C & S Asia
E. Europe
Aus/PI
Canada
E & SE Asia
United States
W. Europe
5%
6%
10%
19%
40%
Singapore
Netherlands
Canada
United Kingdom
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Italy
mba.com Prospective Students Survey 201946
MBA program
types only
19%
Business master’s program
types only
49%
Both
32%
65%
39%
27%
19%
17%
15%
15%
14%
14%
14%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Part-time MBA
Master of Info. Technology
Master of Data Analytics
Master of Supply Chain
Master of Int'l Management
Master of Marketing
Flexible MBA
Top 10 Program Types Considered
9%
10%
12%
16%
32%
Full-time two-year MBA
Master of Int'l Management
Master in Management
Full-time one-year MBA
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
13% 11%
25%
88%
Local Regional National Int'l0%
0%
1%
2%
5%
5%
7%
10%
28%
83%
Africa
LATAM
Middle East
C & S Asia
Aus/PI
Canada
E & SE Asia
E. Europe
United States
W. Europe
5%
5%
6%
10%
19%
20%
22%
Germany
Spain
Switzerland
France
Italy
United States
United Kingdom
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Japan
mba.com Prospective Students Survey 201947
MBA program
types only
63%
Business master’s program
types only
8%
Both
29%
57%
55%
17%
11%
11%
9%
9%
9%
9%
8%
Full-time two-year MBA
Full-time one-year MBA
Part-time MBA
Master of intl. management
Online MBA
Master of Finance
Master of Marketing
Executive MBA
Flexible MBA
Master of Data Analytics
Top 10 Program Types Considered
8%
27%
37%
Part-time MBA
Full-time one-year MBA
Full-time two-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
26%
4% 4%
77%
Local Regional National Int'l0%
0%
2%
2%
4%
6%
8%
23%
53%
57%
Africa
Middle East
Aus/PI
LATAM
C & S Asia
E. Europe
Canada
E & SE Asia
W. Europe
United States
9%
11%
17%
43%
France
United Kingdom
Japan
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Kenya
mba.com Prospective Students Survey 201948
MBA program
types only
29%
Business master’s program
types only
20%
Both
51%
48%
38%
34%
24%
24%
24%
20%
18%
16%
12%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Part-time MBA
Master of Data Analytics
Master of Entrepreneurship
Flexible MBA
Executive MBA
Master in Management
Master of Int'l Management
Top 10 Program Types Considered
6%
6%
14%
18%
31%
Flexible MBA
PhD in business/DBA
Full-time two-year MBA
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
8% 4%10%
92%
Local Regional National Int'l0%
2%
4%
12%
12%
16%
24%
42%
50%
60%
Middle East
C & S Asia
LATAM
Africa
E & SE Asia
Aus/PI
E. Europe
Canada
W. Europe
United States
10%
22%
42%
United Kingdom
Canada
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Mexico
mba.com Prospective Students Survey 201949
MBA program
types only
33%
Business master’s program
types only
3%
Both
65%
63%
55%
31%
24%
23%
18%
16%
16%
11%
11%
Full-time two-year MBA
Full-time one-year MBA
Master of Finance
Joint/dual degree w/ an MBA
Part-time MBA
Flexible MBA
Master of Data Analytics
Executive MBA
Master in Management
Hybrid/blended MBA
Top 10 Program Types Considered
5%
6%
6%
8%
20%
38%
Online MBA
Master of Finance
Part-time MBA
Joint/dual degree
Full-time one-year MBA
Full-time two-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
16%6%
18%
80%
Local Regional National Int'l0%
1%
1%
1%
4%
10%
16%
24%
50%
71%
Africa
Aus/PI
C & S Asia
Middle East
E & SE Asia
E. Europe
LATAM
Canada
W. Europe
United States
5%
11%
15%
53%
France
United Kingdom
Canada
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Netherlands
mba.com Prospective Students Survey 201950
MBA program
types only
14%
Business master’s program
types only
43%
Both
43%
44%
35%
35%
26%
21%
21%
20%
18%
15%
14%
Full-time one-year MBA
Master of Finance
Master in Management
Master of Marketing
Full-time two-year MBA
Master of Entrepreneurship
Master of Int'l Management
Master of Info. Technology
Master of Accounting
Master of Data Analytics
Top 10 Program Types Considered
5%
6%
12%
15%
20%
22%
Master of Supply Chain
Master of Marketing
Master of Int'l Management
Master in Management
Full-time one-year MBA
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
39%
21%
12%
48%
Local Regional National Int'l0%
0%
0%
2%
3%
5%
6%
12%
12%
83%
Africa
LATAM
Middle East
C & S Asia
Canada
Aus/PI
E & SE Asia
E. Europe
United States
W. Europe
8%
8%
11%
58%
United States
United Kingdom
Spain
Netherlands
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Nigeria
mba.com Prospective Students Survey 201951
MBA program
types only
20%
Business master’s program
types only
20%
Both
61%
48%
37%
26%
25%
20%
19%
19%
19%
19%
18%
Full-time one-year MBA
Full-time two-year MBA
Master of Data Analytics
Master of Finance
Master of Info. Technology
Master in Management
Master of Project Management
Master of Entrepreneurship
Master of Int'l Management
Master of Human Resources
Top 10 Program Types Considered
5%
6%
7%
7%
13%
23%
Master of Accounting
Flexible MBA
Master of Data Analytics
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
13% 10% 12%
88%
Local Regional National Int'l3%
4%
4%
5%
12%
15%
18%
35%
55%
67%
LATAM
C & S Asia
Middle East
E & SE Asia
E. Europe
Aus/PI
Africa
W. Europe
Canada
United States
8%
10%
29%
40%
Nigeria
United Kingdom
Canada
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Pakistan
mba.com Prospective Students Survey 201952
MBA program
types only
31%
Business master’s program
types only
13%
Both
57%
57%
46%
21%
19%
19%
19%
19%
17%
15%
14%
Full-time two-year MBA
Full-time one-year MBA
Master of Info. Technology
Master of Data Analytics
Master of Finance
Executive MBA
Master of Marketing
Master of Int'l Management
Master of Project Management
Master in Management
Top 10 Program Types Considered
6%
10%
10%
25%
31%
Master of Finance
Executive MBA
Master of data analytics
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
24%17%
26%
69%
Local Regional National Int'l0%
1%
1%
6%
11%
18%
19%
31%
35%
46%
Africa
LATAM
Middle East
E & SE Asia
E. Europe
Aus/PI
C & S Asia
Canada
W. Europe
United States
7%
10%
18%
21%
32%
Australia
United Kingdom
Pakistan
Canada
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Philippines
mba.com Prospective Students Survey 201953
MBA program
types only
16%
Business master’s program
types only
5%
Both
78%
59%
41%
38%
31%
24%
22%
22%
22%
22%
21%
Full-time one-year MBA
Full-time two-year MBA
Flexible MBA
Part-time MBA
Executive MBA
Master of Marketing
Master of Int'l Management
Master of Entrepreneurship
Joint/dual degree w/ an MBA
Master of Data Analytics
Top 10 Program Types Considered
5%
5%
5%
7%
7%
11%
11%
14%
20%
Master of Marketing
Flexible MBA
Master of Int'l Management
Executive MBA
Part-time MBA
Master of Data Analytics
Joint/dual degree w/ an MBA
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
34%
10% 14%
78%
Local Regional National Int'l0%
0%
2%
5%
21%
21%
33%
43%
52%
62%
Africa
Middle East
LATAM
C & S Asia
Canada
E. Europe
Aus/PI
W. Europe
E & SE Asia
United States
5%
5%
10%
14%
14%
31%
Canada
Spain
Singapore
United Kingdom
Philippines
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Portugal
mba.com Prospective Students Survey 201954
MBA program
types only
32%
Business master’s program
types only
44%
Both
24%
45%
30%
30%
26%
23%
21%
20%
18%
15%
12%
Full-time one-year MBA
Master of Finance
Master in Management
Master of Int'l Management
Executive MBA
Master of Marketing
Full-time two-year MBA
Master of Entrepreneurship
Part-time MBA
Flexible MBA
Top 10 Program Types Considered
5%
5%
5%
8%
11%
12%
18%
24%
Master in Management
Flexible MBA
Full-time two-year MBA
Executive MBA
Master of Marketing
Master of Int'l Management
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
29%
8% 11%
71%
Local Regional National Int'l0%
0%
0%
3%
3%
6%
9%
23%
30%
85%
Africa
LATAM
Middle East
Canada
C & S Asia
Aus/PI
E & SE Asia
E. Europe
United States
W. Europe
6%
8%
11%
18%
20%
24%
France
Spain
Netherlands
United Kingdom
United States
Portugal
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Russia
mba.com Prospective Students Survey 201955
MBA program
types only
23%
Business master’s program
types only
42%
Both
36%
43%
31%
31%
23%
20%
20%
18%
17%
14%
11%
Full-time one-year MBA
Master of Finance
Full-time two-year MBA
Master in Management
Master of Int'l Management
Master of Project Management
Master of Data Analytics
Master of Marketing
Part-time MBA
Executive MBA
Top 10 Program Types Considered
5%
5%
6%
6%
15%
17%
19%
Master of Int'l Management
Master of Project Management
Master in Management
Master of Data Analytics
Full-time two-year MBA
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
13%3% 7%
79%
Local Regional National Int'l0%
0%
0%
3%
6%
6%
11%
16%
55%
62%
Africa
LATAM
Middle East
C & S Asia
Aus/PI
E & SE Asia
Canada
E. Europe
United States
W. Europe
5%
5%
7%
8%
8%
15%
39%
Canada
Singapore
Germany
France
Russian Federation
United Kingdom
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Singapore
mba.com Prospective Students Survey 201956
MBA program
types only
35%
Business master’s program
types only
17%
Both
48%
56%
43%
31%
25%
21%
19%
15%
11%
9%
8%
Full-time one-year MBA
Full-time two-year MBA
Part-time MBA
Master of Finance
Master of Data Analytics
Flexible MBA
Executive MBA
Hybrid/blended MBA
Master in Management
Joint/dual degree w/ an MBA
Top 10 Program Types Considered
5%
5%
9%
10%
13%
15%
30%
Flexible MBA
Executive MBA
Master of Data Analytics
Part-time MBA
Full-time two-year MBA
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
51%
8%16%
61%
Local Regional National Int'l0%
1%
2%
4%
6%
6%
8%
33%
42%
55%
LATAM
Middle East
Africa
Canada
Aus/PI
E. Europe
C & S Asia
W. Europe
United States
E & SE Asia
10%
27%
42%
United Kingdom
United States
Singapore
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
South Africa
mba.com Prospective Students Survey 201957
MBA program
types only
49%
Business master’s program
types only
4%
Both
47%
47%
44%
29%
23%
22%
19%
13%
11%
11%
9%
Part-time MBA
Full-time one-year MBA
Flexible MBA
Full-time two-year MBA
Online MBA
Executive MBA
Hybrid/blended MBA
Master of Finance
Master of Int'l Management
Master in Management
Top 10 Program Types Considered
5%
8%
10%
23%
27%
Online MBA
Executive MBA
Flexible MBA
Part-time MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
51%
11%
22%
49%
Local Regional National Int'l1%
2%
2%
3%
4%
6%
9%
28%
39%
61%
LATAM
Aus/PI
C & S Asia
Middle East
E & SE Asia
E. Europe
Canada
United States
W. Europe
Africa
6%
17%
18%
48%
Netherlands
United Kingdom
United States
South Africa
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Spain
mba.com Prospective Students Survey 201958
MBA program
types only
39%
Business master’s program
types only
26%
Both
35%
61%
47%
27%
25%
23%
15%
15%
15%
13%
13%
Full-time one-year MBA
Full-time two-year MBA
Master of Data Analytics
Master of Finance
Executive MBA
Part-time MBA
Master of Int'l Management
Master in Management
Flexible MBA
Master of Entrepreneurship
Top 10 Program Types Considered
11%
11%
20%
34%
Master of Data Analytics
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
25%
5%
19%
80%
Local Regional National Int'l0%
0%
1%
3%
7%
9%
12%
15%
55%
76%
LATAM
Middle East
Africa
C & S Asia
Aus/PI
Canada
E & SE Asia
E. Europe
United States
W. Europe
9%
16%
28%
33%
United Kingdom
France
Spain
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Taiwan, China
mba.com Prospective Students Survey 201959
MBA program
types only
17%
Business master’s program
types only
42%
Both
41%
44%
38%
28%
27%
25%
25%
23%
21%
15%
14%
Full-time one-year MBA
Full-time two-year MBA
Master in Management
Master of Data Analytics
Master of Finance
Master of Marketing
Master of Int'l Management
Master of Info. Technology
Master of Supply Chain
Master of Entrepreneurship
Top 10 Program Types Considered
5%
5%
6%
6%
7%
11%
12%
15%
18%
Master of Supply Chain
Master of Int'l Management
Master of Marketing
Master of Accounting
Master in Management
Master of Data Analytics
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
6%1%
7%
94%
Local Regional National Int'l0%
1%
1%
4%
6%
6%
12%
14%
49%
69%
Africa
LATAM
Middle East
Aus/PI
C & S Asia
E. Europe
Canada
E & SE Asia
W. Europe
United States
6%
8%
10%
60%
Germany
United Kingdom
France
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
United Kingdom
mba.com Prospective Students Survey 201960
MBA program
types only
54%
Business master’s program
types only
19%
Both
27%
63%
49%
21%
20%
17%
15%
12%
11%
10%
8%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Executive MBA
Part-time MBA
Master of Data Analytics
Master in Management
Joint/dual degree w/ an MBA
Flexible MBA
Master of Int'l Management
Top 10 Program Types Considered
10%
11%
22%
38%
Executive MBA
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
29%
15%22%
73%
Local Regional National Int'l0%
1%
1%
1%
5%
5%
8%
9%
48%
71%
Africa
C & S Asia
LATAM
Middle East
Aus/PI
Canada
E & SE Asia
E. Europe
United States
W. Europe
7%
23%
58%
France
United States
United Kingdom
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
United States
mba.com Prospective Students Survey 201961
MBA program
types only
46%
Business master’s program
types only
8%
Both
46%
55%
48%
41%
30%
25%
17%
16%
15%
15%
15%
Full-time two-year MBA
Full-time one-year MBA
Part-time MBA
Flexible MBA
Online MBA
Joint/dual degree w/ an MBA
Executive MBA
Master of Data Analytics
Master of Finance
Hybrid/blended MBA
Top 10 Program Types Considered
5%
6%
7%
8%
10%
18%
25%
Joint/dual degree w/ an MBA
Flexible MBA
Master of Accounting
Online MBA
Part-time MBA
Full-time one-year MBA
Full-time two-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
58%
36%
48%
15%
Local Regional National Int'l
0%
1%
1%
1%
2%
2%
2%
3%
14%
96%
Middle East
Africa
LATAM
C & S Asia
Aus/PI
E. Europe
E & SE Asia
Canada
W. Europe
United States94%United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Vietnam
mba.com Prospective Students Survey 201962
MBA program
types only
15%
Business master’s program
types only
24%
Both
61%
46%
41%
38%
26%
21%
21%
20%
19%
17%
15%
Full-time two-year MBA
Master of Data Analytics
Full-time one-year MBA
Master of Finance
Master of Marketing
Master in Management
Master of Int'l Management
Master of Supply Chain
Master of Project Management
Master of Entrepreneurship
Top 10 Program Types Considered
5%
5%
7%
9%
11%
12%
14%
14%
Master of Entrepreneurship
Master in Management
Master of Accounting
Master of Marketing
Master of Finance
Master of Data Analytics
Full-time one-year MBA
Full-time two-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
16%7% 11%
77%
Local Regional National Int'l0%
0%
0%
0%
9%
12%
16%
31%
52%
54%
Africa
C & S Asia
LATAM
Middle East
E. Europe
E & SE Asia
Aus/PI
Canada
W. Europe
United States
6%
6%
6%
9%
14%
43%
United Kingdom
France
Netherlands
Germany
Canada
United States
Candidate Profiles by Citizenship
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Application Trends Survey Report 2018
Candidate Profiles by ResidenceThis section features data by candidate country of residence, including:
• Program considerations
• Top 10 program types considered
• Top program types preferred
• Application plans by relative location
• Application plans by program world region
• Preferred study destination by program country
63
Candidate Profiles by Residence
Australia
mba.com Prospective Students Survey 201964
MBA program
types only
35%
Business master’s program
types only
16%
Both
49%
48%
47%
28%
23%
22%
17%
16%
14%
12%
12%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Flexible MBA
Part-time MBA
Executive MBA
Master of Data Analytics
Online MBA
Master in Management
Master of Project Management
Top 10 Program Types Considered
5%
5%
7%
16%
17%
23%
Executive MBA
Master of Data Analytics
Flexible MBA
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
24%
7%13%
77%
Local Regional National Int'l0%
1%
4%
4%
4%
11%
17%
41%
47%
52%
Middle East
LATAM
Africa
C & S Asia
E. Europe
Canada
E & SE Asia
Aus/PI
W. Europe
United States
14%
22%
33%
United Kingdom
Australia
United States
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Belgium
mba.com Prospective Students Survey 201965
MBA program
types only
15%
Business master’s program
types only
48%
Both
38%
38%
28%
26%
26%
20%
18%
14%
14%
14%
12%
Master of Finance
Full-time one-year MBA
Full-time two-year MBA
Master in Management
Master of Int'l Management
Master of Info. Technology
Executive MBA
Master of Data Analytics
Master of Entrepreneurship
Part-time MBA
Top 10 Program Types Considered
8%
8%
8%
12%
24%
Full-time one-year MBA
Full-time two-year MBA
Master in Management
Master of Int'l Management
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
28%24%
14%
70%
Local Regional National Int'l0%
0%
0%
2%
4%
4%
6%
12%
24%
82%
Africa
LATAM
Middle East
Aus/PI
Canada
C & S Asia
E & SE Asia
E. Europe
United States
W. Europe
8%
8%
8%
16%
20%
22%
France
Germany
Netherlands
United States
United Kingdom
Belgium
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Brazil
mba.com Prospective Students Survey 201966
MBA program
types only
48%
Business master’s program
types only
11%
Both
41%
64%
54%
24%
19%
19%
17%
14%
14%
14%
13%
Full-time one-year MBA
Full-time two-year MBA
Executive MBA
Master of Finance
Part-time MBA
Master in Management
Flexible MBA
Master of Int'l Management
Master of Data Analytics
Master of Entrepreneurship
Top 10 Program Types Considered
5%
5%
5%
26%
38%
Executive MBA
Master in Management
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
8% 4% 5%
92%
Local Regional National Int'l0%
0%
1%
3%
4%
6%
11%
25%
66%
71%
Africa
Middle East
C & S Asia
E & SE Asia
Aus/PI
LATAM
E. Europe
Canada
W. Europe
United States
9%
10%
13%
46%
Spain
Canada
United Kingdom
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Canada
mba.com Prospective Students Survey 201967
MBA program
types only
43%
Business master’s program
types only
13%
Both
44%
54%
41%
39%
25%
19%
18%
16%
16%
13%
13%
Full-time one-year MBA
Full-time two-year MBA
Part-time MBA
Flexible MBA
Executive MBA
Master of Data Analytics
Master of Finance
Online MBA
Master in Management
Joint/dual degree w/ an MBA
Top 10 Program Types Considered
5%
6%
12%
14%
28%
Flexible MBA
Executive MBA
Full-time two-year MBA
Part-time MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
54%
25%31%
35%
Local Regional National Int'l0%
0%
1%
2%
3%
3%
6%
19%
29%
87%
Middle East
LATAM
Africa
C & S Asia
E. Europe
Aus/PI
E & SE Asia
W. Europe
United States
Canada
17%
71%
United States
Canada
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
China
mba.com Prospective Students Survey 201968
MBA program
types only
17%
Business master’s program
types only
47%
Both
37%
40%
34%
32%
24%
23%
23%
20%
18%
17%
14%
Master of Finance
Full-time one-year MBA
Master of Data Analytics
Full-time two-year MBA
Master of Marketing
Master of Info. Technology
Master of Accounting
Master of Int'l Management
Master in Management
Master of Project Management
Top 10 Program Types Considered
6%
7%
8%
12%
13%
25%
Master of Accounting
Master of Marketing
Full-time two-year MBA
Full-time one-year MBA
Master of Data Analytics
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
13% 11%19%
81%
Local Regional National Int'l0%
1%
1%
6%
8%
10%
16%
34%
42%
51%
Middle East
Africa
LATAM
C & S Asia
E. Europe
Aus/PI
Canada
E & SE Asia
W. Europe
United States
5%
5%
5%
6%
15%
17%
39%
Singapore
Canada
France
China
Hong Kong
United Kingdom
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
France
mba.com Prospective Students Survey 201969
MBA program
types only
28%
Business master’s program
types only
40%
Both
32%
41%
32%
28%
24%
22%
21%
15%
13%
11%
11%
Full-time one-year MBA
Master of Finance
Master in Management
Master of Int'l Management
Full-time two-year MBA
Master of Data Analytics
Master of Project Management
Executive MBA
Master of Marketing
Part-time MBA
Top 10 Program Types Considered
6%
6%
12%
13%
17%
21%
Executive MBA
Full-time two-year MBA
Master in Management
Master of Int'l Management
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
27%
12%
22%
73%
Local Regional National Int'l0%
0%
2%
3%
4%
11%
15%
18%
34%
85%
Africa
Middle East
LATAM
C & S Asia
Aus/PI
E. Europe
E & SE Asia
Canada
United States
W. Europe
5%
11%
18%
43%
Switzerland
United Kingdom
United States
France
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Germany
mba.com Prospective Students Survey 201970
MBA program
types only
15%
Business master’s program
types only
46%
Both
39%
46%
34%
34%
33%
31%
19%
17%
15%
15%
12%
Master in Management
Master of Finance
Master of Int'l Management
Full-time two-year MBA
Full-time one-year MBA
Master of Data Analytics
Master of Entrepreneurship
Master of Info. Technology
Master of Marketing
Part-time MBA
Top 10 Program Types Considered
5%
9%
10%
11%
18%
18%
Master of Marketing
Master of Int'l Management
Full-time one-year MBA
Full-time two-year MBA
Master in Management
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
24% 21%29%
73%
Local Regional National Int'l
0%
1%
2%
3%
3%
7%
7%
9%
28%
90%
Middle East
LATAM
Africa
Aus/PI
C & S Asia
E & SE Asia
E. Europe
Canada
United States
W. Europe
5%
5%
8%
9%
14%
41%
France
Spain
United Kingdom
Netherlands
United States
Germany
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Ghana
mba.com Prospective Students Survey 201971
MBA program
types only
10%
Business master’s program
types only
13%
Both
77%
58%
48%
46%
28%
23%
21%
21%
20%
19%
19%
Full-time two-year MBA
Master of Finance
Full-time one-year MBA
Master of Accounting
Master of Data Analytics
Master of Int'l Management
Master of Supply Chain
Master in Management
Master of Info. Technology
Flexible MBA
Top 10 Program Types Considered
5%
5%
5%
15%
18%
18%
Master of Accounting
Master of Data Analytics
Master of Int'l Management
Full-time two-year MBA
Full-time one-year MBA
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
10% 6% 9%
96%
Local Regional National Int'l3%
6%
6%
8%
13%
23%
26%
53%
59%
71%
LATAM
C & S Asia
Middle East
Africa
E & SE Asia
Aus/PI
E. Europe
W. Europe
Canada
United States
6%
8%
9%
23%
40%
France
Germany
United Kingdom
Canada
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Greece
mba.com Prospective Students Survey 201972
MBA program
types only
16%
Business master’s program
types only
53%
Both
31%
43%
34%
28%
28%
21%
19%
19%
17%
17%
13%
Master of Finance
Master in Management
Full-time one-year MBA
Master of Data Analytics
Master of Int'l Management
Full-time two-year MBA
Master of Supply Chain
Master of Project Management
Master of Marketing
Master of Engineering Management
Top 10 Program Types Considered
6%
6%
8%
8%
12%
14%
18%
Master of Supply Chain
Full-time two-year MBA
Master of Marketing
Master of Data Analytics
Full-time one-year MBA
Master in Management
Master of finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
17%
4%11%
89%
Local Regional National Int'l0%
0%
2%
4%
4%
6%
8%
13%
25%
85%
Africa
LATAM
Middle East
C & S Asia
E & SE Asia
Aus/PI
Canada
E. Europe
United States
W. Europe
6%
6%
6%
15%
17%
38%
France
Sweden
Greece
United States
Netherlands
United Kingdom
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
India
mba.com Prospective Students Survey 201973
MBA program
types only
33%
Business master’s program
types only
9%
Both
59%
62%
61%
22%
21%
21%
19%
18%
16%
16%
15%
Full-time two-year MBA
Full-time one-year MBA
Master of Finance
Master of Int'l Management
Master of Data Analytics
One-year PGP program
Executive MBA
Master of Marketing
Master of Entrepreneurship
Two-year PGP program
Top 10 Program Types Considered
5%
5%
5%
28%
29%
Executive MBA
One-year PGP program
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
9% 9%
37%
89%
Local Regional National Int'l1%
2%
2%
22%
23%
26%
27%
45%
53%
65%
Africa
LATAM
Middle East
E & SE Asia
Aus/PI
E. Europe
C & S Asia
Canada
W. Europe
United States
5%
9%
9%
11%
16%
38%
Germany
France
United Kingdom
Canada
India
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Indonesia
mba.com Prospective Students Survey 201974
MBA program
types only
27%
Business master’s program
types only
13%
Both
60%
68%
35%
31%
18%
17%
17%
15%
15%
15%
15%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Master of Int'l Management
Master in Management
Part-time MBA
Master of Marketing
Master of Supply Chain
Master of Info. Technology
Flexible MBA
Top 10 Program Types Considered
5%
6%
6%
9%
48%
Joint/dual degree w/ anMBA
Master of Supply Chain
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
12% 9%3%
83%
Local Regional National Int'l0%
0%
0%
5%
11%
12%
14%
25%
51%
62%
Africa
LATAM
Middle East
C & S Asia
Aus/PI
E. Europe
Canada
E & SE Asia
United States
W. Europe
5%
5%
5%
5%
5%
6%
8%
22%
37%
France
Germany
Singapore
Hong Kong
Indonesia
Canada
Netherlands
United Kingdom
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Italy
mba.com Prospective Students Survey 201975
MBA program
types only
17%
Business master’s program
types only
51%
Both
31%
39%
31%
31%
30%
27%
17%
13%
10%
10%
10%
Master of Finance
Full-time one-year MBA
Master in Management
Master of Int'l Management
Full-time two-year MBA
Master of Data Analytics
Master of Marketing
Master of Entrepreneurship
Master of Project Management
Master of Accounting
Top 10 Program Types Considered
5%
9%
10%
13%
13%
31%
Master of Marketing
Master of Int'l Management
Full-time two-year MBA
Master in Management
Full-time one-year MBA
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
12% 11%
24%
90%
Local Regional National Int'l0%
0%
1%
2%
5%
6%
8%
11%
27%
82%
Africa
LATAM
Middle East
C & S Asia
Aus/PI
E & SE Asia
Canada
E. Europe
United States
W. Europe
5%
5%
5%
6%
10%
16%
20%
Germany
Netherlands
Switzerland
Spain
France
United States
United Kingdom
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Mexico
mba.com Prospective Students Survey 201976
MBA program
types only
32%
Business master’s program
types only
4%
Both
64%
64%
56%
34%
21%
19%
19%
12%
11%
11%
10%
Full-time two-year MBA
Full-time one-year MBA
Master of Finance
Part-time MBA
Master of Data Analytics
Joint/dual degree w/ an MBA
Executive MBA
Master in Management
Master of Supply Chain
Master of Int'l Management
Top 10 Program Types Considered
7%
7%
8%
25%
37%
Part-time MBA
Joint/dual degree w/ an MBA
Master of Finance
Full-time one-year MBA
Full-time two-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
11%4%
10%
92%
Local Regional National Int'l0%
0%
1%
1%
3%
11%
21%
23%
52%
68%
Africa
C & S Asia
Aus/PI
Middle East
E & SE Asia
E. Europe
LATAM
Canada
W. Europe
United States
5%
14%
15%
45%
France
United Kingdom
Canada
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Netherlands
mba.com Prospective Students Survey 201977
MBA program
types only
14%
Business master’s program
types only
40%
Both
45%
43%
37%
34%
24%
22%
21%
19%
15%
15%
15%
Full-time one-year MBA
Master in Management
Master of Finance
Master of Marketing
Full-time two-year MBA
Master of Int'l Management
Master of Entrepreneurship
Part-time MBA
Master of Supply Chain
Master of Info. Technology
Top 10 Program Types Considered
6%
7%
11%
13%
17%
20%
Executive MBA
Master of Marketing
Master of Int'l Management
Master in Management
Full-time one-year MBA
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
29%
16%12%
63%
Local Regional National Int'l
0%
0%
0%
1%
2%
5%
6%
7%
21%
90%
Africa
LATAM
Middle East
C & S Asia
Aus/PI
Canada
E & SE Asia
E. Europe
United States
W. Europe
6%
7%
9%
16%
47%
France
Spain
United Kingdom
United States
Netherlands
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Nigeria
mba.com Prospective Students Survey 201978
MBA program
types only
19%
Business master’s program
types only
20%
Both
61%
45%
38%
26%
25%
21%
20%
20%
19%
19%
19%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Master of Data Analytics
Master of Info. Technology
Master in Management
Master of Entrepreneurship
Master of Int'l Management
Master of Project Management
Master of Human Resources
Top 10 Program Types Considered
5%
5%
6%
6%
8%
13%
22%
Master of Human Resources
Master of Accounting
Master of Data Analytics
Flexible MBA
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
12%6%
11%
92%
Local Regional National Int'l3%
4%
4%
4%
13%
14%
19%
35%
56%
64%
LATAM
C & S Asia
E & SE Asia
Middle East
Aus/PI
E. Europe
Africa
W. Europe
Canada
United States
8%
10%
29%
37%
Nigeria
United Kingdom
Canada
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Pakistan
mba.com Prospective Students Survey 201979
MBA program
types only
24%
Business master’s program
types only
14%
Both
62%
57%
46%
24%
24%
22%
22%
22%
22%
17%
16%
Full-time two-year MBA
Full-time one-year MBA
Master of Finance
Master of Info. Technology
Master of Data Analytics
Master of Int'l Management
Executive MBA
Master of Marketing
Master of Supply Chain
Master in Management
Top 10 Program Types Considered
5%
5%
8%
10%
27%
29%
PhD in business/DBA
Master of finance
Executive MBA
Master of data analytics
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
22%16%
30%
75%
Local Regional National Int'l0%
2%
3%
6%
14%
22%
24%
32%
37%
41%
Africa
LATAM
Middle East
E & SE Asia
E. Europe
Aus/PI
C & S Asia
W. Europe
Canada
United States
6%
13%
19%
24%
25%
Australia
United Kingdom
Pakistan
Canada
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Philippines
mba.com Prospective Students Survey 201980
MBA program
types only
17%
Business master’s program
types only
7%
Both
76%
55%
43%
35%
24%
24%
22%
22%
22%
20%
20%
Full-time one-year MBA
Full-time two-year MBA
Flexible MBA
Master of Entrepreneurship
Part-time MBA
Master of Data Analytics
Master of Int'l Management
Executive MBA
Master of Finance
Joint/dual degree w/ an MBA
Top 10 Program Types Considered
6%
9%
9%
9%
13%
15%
19%
Master of Int'l Management
Part-time MBA
Joint/dual degree w/ an MBA
Executive MBA
Master of Data Analytics
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
33%
10% 12%
80%
Local Regional National Int'l0%
0%
0%
6%
20%
22%
33%
39%
57%
59%
Africa
LATAM
Middle East
C & S Asia
Canada
E. Europe
Aus/PI
W. Europe
E & SE Asia
United States
6%
10%
14%
16%
33%
Spain
Singapore
United Kingdom
Philippines
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Portugal
mba.com Prospective Students Survey 201981
MBA program
types only
27%
Business master’s program
types only
44%
Both
29%
39%
35%
25%
23%
23%
21%
21%
19%
14%
14%
Full-time one-year MBA
Master of Finance
Full-time two-year MBA
Master in Management
Master of Int'l Management
Master of Marketing
Master of Project Management
Master of Data Analytics
Master of Entrepreneurship
Master of Info. Technology
Top 10 Program Types Considered
5%
7%
8%
8%
14%
20%
20%
Full-time two-year MBA
Master in Management
Master of Marketing
Executive MBA
Master of Int'l Management
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
27%
7% 10%
71%
Local Regional National Int'l0%
0%
0%
3%
3%
7%
7%
24%
31%
86%
Africa
LATAM
Middle East
Canada
C & S Asia
Aus/PI
E & SE Asia
E. Europe
United States
W. Europe
7%
10%
10%
17%
20%
22%
France
Spain
Netherlands
United Kingdom
United States
Portugal
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Russia
mba.com Prospective Students Survey 201982
MBA program
types only
24%
Business master’s program
types only
49%
Both
27%
39%
35%
25%
23%
23%
21%
21%
19%
14%
14%
Full-time one-year MBA
Master of Finance
Full-time two-year MBA
Master in Management
Master of Int'l Management
Master of Marketing
Master of Project Management
Master of Data Analytics
Master of Entrepreneurship
Master of Info. Technology
Top 10 Program Types Considered
5%
5%
7%
11%
18%
23%
Master of Project Management
Master of Entrepreneurship
Master of Int'l Management
Full-time two-year MBA
Full-time one-year MBA
Master of Finance
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
9%2% 4%
89%
Local Regional National Int'l0%
0%
0%
5%
7%
9%
11%
19%
54%
63%
Africa
LATAM
Middle East
C & S Asia
E & SE Asia
Aus/PI
Canada
E. Europe
United States
W. Europe
5%
5%
5%
12%
21%
35%
France
Singapore
Germany
Russian Federation
United Kingdom
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Singapore
mba.com Prospective Students Survey 201983
MBA program
types only
36%
Business master’s program
types only
14%
Both
50%
62%
37%
30%
27%
24%
22%
13%
11%
10%
10%
Full-time one-year MBA
Full-time two-year MBA
Part-time MBA
Master of Data Analytics
Master of Finance
Flexible MBA
Executive MBA
Master in Management
Joint/dual degree w/ an MBA
Hybrid/blended MBA
Top 10 Program Types Considered
5%
10%
10%
13%
13%
34%
Flexible MBA
Part-time MBA
Full-time two-year MBA
Master of Data Analytics
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
47%
11%16%
64%
Local Regional National Int'l0%
0%
1%
7%
8%
10%
10%
35%
42%
57%
LATAM
Middle East
Africa
C & S Asia
E. Europe
Aus/PI
Canada
W. Europe
United States
E & SE Asia
12%
28%
46%
United Kingdom
United States
Singapore
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
South Africa
mba.com Prospective Students Survey 201984
MBA program
types only
49%
Business master’s program
types only
4%
Both
47%
48%
41%
32%
25%
24%
20%
15%
11%
11%
11%
Part-time MBA
Full-time one-year MBA
Flexible MBA
Full-time two-year MBA
Online MBA
Executive MBA
Hybrid/blended MBA
Master of Data Analytics
Master of Int'l Management
Master of Project Management
Top 10 Program Types Considered
5%
6%
6%
12%
21%
24%
Online MBA
Executive MBA
Full-time two-year MBA
Flexible MBA
Part-time MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
47%
11%
20%
54%
Local Regional National Int'l1%
2%
4%
6%
6%
7%
15%
35%
38%
59%
LATAM
C & S Asia
Middle East
E & SE Asia
E. Europe
Aus/PI
Canada
United States
W. Europe
Africa
6%
18%
20%
45%
Netherlands
United Kingdom
United States
South Africa
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Spain
mba.com Prospective Students Survey 201985
MBA program
types only
31%
Business master’s program
types only
33%
Both
36%
55%
48%
33%
28%
22%
22%
22%
15%
13%
13%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Master of Data Analytics
Executive MBA
Master of Int'l Management
Master in Management
Master of Entrepreneurship
Part-time MBA
Master of Engineering Management
Top 10 Program Types Considered
6%
9%
12%
19%
30%
Master of Int'l Management
Master of Finance
Master of Data Analytics
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
24%
4%15%
79%
Local Regional National Int'l0%
0%
1%
1%
4%
6%
15%
16%
55%
76%
Africa
Middle East
Aus/PI
LATAM
C & S Asia
Canada
E. Europe
E & SE Asia
United States
W. Europe
15%
15%
25%
33%
United Kingdom
France
Spain
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Switzerland
mba.com Prospective Students Survey 201986
MBA program
types only
18%
Business master’s program
types only
45%
Both
37%
37%
34%
31%
30%
19%
19%
19%
17%
11%
10%
Full-time one-year MBA
Master of Finance
Master in Management
Master of Int'l Management
Master of Data Analytics
Part-time MBA
Flexible MBA
Full-time two-year MBA
Master of Entrepreneurship
Executive MBA
Top 10 Program Types Considered
6%
6%
10%
12%
15%
18%
Master of Marketing
Full-time two-year MBA
Master of Int'l Management
Master in Management
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
24%19%
13%
83%
Local Regional National Int'l0%
0%
0%
0%
3%
4%
6%
11%
27%
87%
Africa
C & S Asia
LATAM
Middle East
Aus/PI
E. Europe
Canada
E & SE Asia
United States
W. Europe
9%
11%
14%
23%
27%
Spain
United States
France
United Kingdom
Switzerland
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Taiwan, China
mba.com Prospective Students Survey 201987
MBA program
types only
18%
Business master’s program
types only
41%
Both
41%
45%
38%
31%
30%
27%
26%
23%
22%
17%
16%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Master in Management
Master of Marketing
Master of Data Analytics
Master of Int'l Management
Master of Info. Technology
Master of Supply Chain
Master of Project Management
Top 10 Program Types Considered
5%
5%
6%
11%
16%
18%
18%
Master of Accounting
Master in Management
Master of Marketing
Master of Data Analytics
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
4% 1% 4%
97%
Local Regional National Int'l0%
1%
1%
5%
5%
6%
14%
16%
46%
70%
Africa
LATAM
Middle East
Aus/PI
C & S Asia
E. Europe
Canada
E & SE Asia
W. Europe
United States
6%
6%
9%
61%
France
Germany
United Kingdom
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
United Arab Emirates
mba.com Prospective Students Survey 201988
MBA program
types only
46%
Business master’s program
types only
7%
Both
46%
68%
34%
20%
18%
18%
14%
14%
11%
9%
9%
Full-time one-year MBA
Full-time two-year MBA
Executive MBA
Master of Project Management
Master of Marketing
Master of Int'l Management
Master of Supply Chain
Online MBA
Master of Data Analytics
Master of Finance
Top 10 Program Types Considered
5%
9%
18%
39%
Flexible MBA
Executive MBA
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
14%9%
4%
80%
Local Regional National Int'l0%
2%
7%
9%
16%
16%
20%
29%
48%
57%
Africa
LATAM
C & S Asia
E. Europe
Aus/PI
E & SE Asia
Middle East
Canada
United States
W. Europe
5%
9%
9%
13%
13%
13%
25%
Singapore
France
Netherlands
United Kingdom
Canada
United Arab Emirates
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
United Kingdom
mba.com Prospective Students Survey 201989
MBA program
types only
41%
Business master’s program
types only
31%
Both
28%
54%
40%
31%
21%
19%
16%
15%
14%
11%
9%
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Master in Management
Master of Data Analytics
Part-time MBA
Executive MBA
Master of Int'l Management
Flexible MBA
Master of Marketing
Top 10 Program Types Considered
5%
6%
8%
15%
15%
31%
Master of Int'l Management
Executive MBA
Master in Management
Full-time two-year MBA
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
25%
13%17%
75%
Local Regional National Int'l0%
0%
1%
2%
4%
4%
7%
10%
44%
80%
Africa
LATAM
Middle East
C & S Asia
Aus/PI
E. Europe
Canada
E & SE Asia
United States
W. Europe
12%
25%
43%
France
United States
United Kingdom
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
United States
mba.com Prospective Students Survey 201990
MBA program
types only
45%
Business master’s program
types only
10%
Both
46%
53%
47%
39%
29%
23%
16%
16%
16%
16%
14%
Full-time two-year MBA
Full-time one-year MBA
Part-time MBA
Flexible MBA
Online MBA
Joint/dual degree w/ an MBA
Master of Data Analytics
Master of Finance
Executive MBA
Hybrid/blended MBA
Top 10 Program Types Considered
6%
7%
7%
10%
17%
24%
Flexible MBA
Master of Accounting
Online MBA
Part-time MBA
Full-time one-year MBA
Full-time two-year MBA
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
56%
36%
48%
16%
Local Regional National Int'l
0%
0%
0%
1%
2%
2%
3%
4%
14%
96%
Africa
LATAM
Middle East
C & S Asia
Aus/PI
E. Europe
E & SE Asia
Canada
W. Europe
United States93%United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Vietnam
mba.com Prospective Students Survey 201991
MBA program
types only
12%
Business master’s program
types only
25%
Both
63%
44%
39%
33%
26%
21%
21%
21%
18%
16%
15%
Master of Data Analytics
Full-time two-year MBA
Full-time one-year MBA
Master of Finance
Master in Management
Master of Int'l Management
Master of Project Management
Master of Supply Chain
Master of Entrepreneurship
Executive MBA
Top 10 Program Types Considered
8%
8%
11%
11%
13%
16%
Master of Entrepreneurship
Master of Marketing
Full-time one-year MBA
Full-time two-year MBA
Master of finance
Master of data analytics
Top Program Types Preferred*Program Considerations
Application Plans by Relative Location
Application Plans by Program World Region
Preferred Study Destination by Program Country*
10% 7% 3%
89%
Local Regional National Int'l0%
0%
0%
0%
8%
16%
20%
30%
46%
59%
Africa
C & S Asia
LATAM
Middle East
E. Europe
E & SE Asia
Aus/PI
Canada
United States
W. Europe
5%
5%
7%
7%
10%
10%
13%
34%
Singapore
Sweden
United Kingdom
Netherlands
France
Germany
Canada
United States
Candidate Profiles by Residence
Note: Program types considered, application plans by relative location, and application plans by program world region may total to more than 100 percent due to multiple selections. *Graphs display only program types and study destinations that ≥ five percent of candidates say is their preference.
Application Trends Survey Report 2018
Preferred Study DestinationThis section features data by candidate preferred study destination country, including:
• Top 10 program types considered
• Top program types preferred
• Citizenship
• Top reasons candidates chose the country as their preferred study destination
92
mba.com Prospective Students Survey 201993
Preferred Study Destination
Australia
Candidates Preferring This Study Destination
12%
13%
16%
17%
17%
17%
20%
26%
36%
51%
Master of Human Resources
Master of Marketing
Flexible MBA
Part-time MBA
Master of Int'l Management
Master of Info. Technology
Master of Data Analytics
Master of Finance
Full-time one-year MBA
Full-time two-year MBA
Top 10 Program Types Considered
7%
7%
14%
19%
19%
Flexible MBA
Master of Int'l Management
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference. **Insufficient sample size to report.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Domestic Candidates** International Candidates
-- Reputation of educational system (65%)
-- Improved chances of an int’l career (62%)
-- Attractiveness of location/Build int’l network of peers/colleagues
(both 53%)--
-- Safety and physical security (40%)
Citizenship of Candidates Preferring This Study Destination
Domestic
17%
International
83%
33%24%
13% 13%5% 4% 4% 3% 1% 0%
Region of Citizenship of International Candidates
mba.com Prospective Students Survey 201994
Canada
Candidates Preferring This Study Destination
14%
15%
16%
18%
20%
21%
21%
24%
44%
51%
Master of Int'l Management
Master of Marketing
Executive MBA
Master in Management
Master of Data Analytics
Flexible MBA
Master of Finance
Part-time MBA
Full-time two-year MBA
Full-time one-year MBA
Top 10 Program Types Considered
5%
7%
8%
16%
24%
Master of Data Analytics
Master of Finance
Part-time MBA
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Domestic Candidates International Candidates
Reputation of educational system/Affordability of education/tuition fees (both 55%)
Improved chances of an int'l career (65%)
Reputation of the educational system (59%)
To be near family (50%)
Build int'l network of peers/colleagues/Better preparation for career/
Ease of obtaining work permits (all 49%)Improved jobs access in home country/Attractiveness of location (both 47%)
Citizenship of Candidates Preferring This Study Destination
Domestic
31%
International
69%
32%26%
20%
8% 5% 4% 3% 2% 0% 0%
Region of Citizenship of International Candidates
Preferred Study Destination
95
China
Candidates Preferring This Study Destination
11%
11%
12%
14%
14%
15%
17%
19%
41%
47%
Master of Int'l Management
Master of Info. Technology
Master in Management
Executive MBA
Master of Data Analytics
Flexible MBA
Part-time MBA
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top 10 Program Types Considered
5%
5%
5%
6%
11%
18%
26%
Flexible MBA
Executive MBA
Master in Management
Master of Finance
Part-time MBA
Full-time two-year MBA
Full-time one-year MBA
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
58%
International
42%
32%26%
12% 12%6% 6% 3% 3% 0% 0%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates
Reputation of educational system (53%) Improved chances of an int'l career (56%)
Better preparation for career (40%)Build int'l network of peers/colleagues/Attractiveness of location (both 53%)
Improved jobs access in home country (38%)
Affordability of education/tuition fees (32%) Reputation of the educational system (44%)
Attractiveness of location/Safety and physical security (both 30%)
Better preparation for career (38%)
Preferred Study Destination
mba.com Prospective Students Survey 2019
96
France
Candidates Preferring This Study Destination
10%
10%
12%
13%
18%
26%
27%
28%
31%
51%
Executive MBA
Master of Entrepreneurship
Master of Project Management
Master of Marketing
Master of Data Analytics
Master in Management
Master of Int'l Management
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top 10 Program Types Considered
7%
9%
11%
12%
34%
Full-time two-year MBA
Master of Int'l Management
Master of Finance
Master in Management
Full-time one-year MBA
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
12%
International
88%
25%21% 20%
9% 8% 6% 4% 4%1% 0%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates
Reputation of educational system (60%) Reputation of the educational system (69%)
Improved chances of an int'l career (49%) Improved chances of an int'l career (67%)
To be near family (45%) Build int'l network of peers/colleagues (59%)
Better preparation for career/Build int'l network of peers/colleagues (both
40%)
Better preparation for career (52%)
Attractiveness of location (44%)
Preferred Study Destination
mba.com Prospective Students Survey 2019
97
Germany
Candidates Preferring This Study Destination
16%
17%
17%
19%
21%
28%
31%
35%
36%
42%
Master of Supply Chain
Master of Info. Technology
Master of Entrepreneurship
Master of Marketing
Master of Data Analytics
Master of Finance
Full-time one-year MBA
Master of Int'l Management
Full-time two-year MBA
Master in Management
Top 10 Program Types Considered
5%
10%
11%
12%
14%
16%
Master of Data Analytics
Master of Int'l Management
Full-time one-year MBA
Full-time two-year MBA
Master of Finance
Master in Management
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
29%
International
71%
27%20%
15%11% 10% 8% 6%
2% 1% 0%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates
Reputation of educational system (56%) Reputation of the educational system (68%)
Affordability of education/tuition fees (48%) Improved chances of an int'l career (65%)
Better preparation for career/Improved jobs access in home country (both
46%)
Affordability of education/tuition fees (61%)
Better preparation for career (50%)
Attractiveness of location (42%) Build int'l network of peers/colleagues (49%)
Preferred Study Destination
mba.com Prospective Students Survey 2019
98
Hong Kong SAR, China
Candidates Preferring This Study Destination
13%
14%
17%
18%
20%
24%
25%
28%
29%
44%
Master of Project Management
Master in Management
Master of Int'l Management
Full-time two-year MBA
Master of Accounting
Master of Marketing
Master of Info. Technology
Full-time one-year MBA
Master of Data Analytics
Master of Finance
Top 10 Program Types Considered
5%
5%
7%
11%
12%
12%
27%
Part-time MBA
Master of info. technology
Master of accounting
Full-time one-year MBA
Master of marketing
Master of data analytics
Master of finance
Top Program Types Preferred*
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
9%
International
91%
82%
7% 3% 1% 1% 1% 1% 1% 0% 0%
Region of Citizenship of International Candidates
Domestic Candidates** International Candidates
-- Better preparation for career (57%)
-- Reputation of the educational system (55%)
-- Attractiveness of location (48%)
-- Improved chances of an int'l career (47%)
-- Safety and physical security (42%)
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference. **Insufficient sample size to report.
Preferred Study Destination
mba.com Prospective Students Survey 2019
99
India
Candidates Preferring This Study Destination
11%
13%
13%
15%
16%
16%
33%
46%
49%
59%
Master of Int'l Management
Master of Project Management
Master of Supply Chain
Master of Finance
Master of Marketing
Master of Data Analytics
Executive MBA
One-year PGP program
Full-time two-year MBA
Full-time one-year MBA
Top 10 Program Types Considered
16%
16%
23%
23%
Executive MBA
Full-time two-year MBA
One-year PGP program
Full-time one-year MBA
Top Program Types Preferred*
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
95%
International
5% 33%
22%
11% 11% 11% 11%
0% 0% 0% 0%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates**
Affordability of education/tuition fees (61%) --
Reputation of educational system (56%) --
Improved jobs access in home country (52%) --
Availability of financial aid (48%) --
Better preparation for career (40%) --
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference. **Insufficient sample size to report.
Preferred Study Destination
mba.com Prospective Students Survey 2019
100
Italy
Candidates Preferring This Study Destination
14%
15%
15%
18%
19%
22%
24%
34%
34%
35%
Master of Info. Technology
Master of Accounting
Master of Project Management
Master of Data Analytics
Master of Int'l Management
Master of Marketing
Master in Management
Full-time two-year MBA
Master of Finance
Full-time one-year MBA
Top 10 Program Types Considered
7%
7%
8%
8%
20%
24%
Full-time two-year MBA
Master of Int'l Management
Master in Management
Master of Marketing
Full-time one-year MBA
Master of Finance
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
46%International
54%
25% 23%
14%9% 7% 7% 5% 5% 4% 2%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates
Reputation of educational system (63%) Improved chances of an int'l career (67%)
Better preparation for career (54%) Attractiveness of location (56%)
Improved jobs access in home country (50%) Build int'l network of peers/colleagues (54%)
Affordability of education/tuition fees (35%) Better preparation for career/Reputation of the educational system/
Affordability of education/tuition fees (all 49%)Offers English language education (33%)
Preferred Study Destination
mba.com Prospective Students Survey 2019
101
Netherlands
Candidates Preferring This Study Destination
15%
16%
19%
19%
19%
22%
22%
28%
34%
39%
Master of Info. Technology
Master of Entrepreneurship
Master of Marketing
Master of Supply Chain
Master of Data Analytics
Full-time two-year MBA
Master of Finance
Master of Int'l Management
Master in Management
Full-time one-year MBA
Top 10 Program Types Considered
6%
8%
10%
11%
12%
18%
Master of Data Analytics
Master of Marketing
Master in Management
Master of Int'l Management
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
16%
International
84%
36%
16% 16%9% 8% 7% 4% 3% 2% 0%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates
Reputation of educational system/Affordability of education/tuition fees (both 58%)
Reputation of the educational system (74%)
Improved chances of an int'l career (70%)
Better preparation for career/Attractiveness of location (both 47%)
Offers English language education (65%)
Affordability of education/tuition fees (63%)
Improved chances of an int'l career (45%) Build int'l network of peers/colleagues (55%)
Preferred Study Destination
mba.com Prospective Students Survey 2019
102
Singapore
Candidates Preferring This Study Destination
11%
12%
12%
16%
16%
19%
26%
29%
29%
59%
Master in Management
Executive MBA
Master of Int'l Management
Flexible MBA
Master of Info. Technology
Part-time MBA
Full-time two-year MBA
Master of Finance
Master of Data Analytics
Full-time one-year MBA
Top 10 Program Types Considered
5%
12%
13%
36%
Part-time MBA
Master of Finance
Master of Data Analytics
Full-time one-year MBA
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
16%
International
84%
42%32%
11%3% 3% 3% 2% 2% 2% 0%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates
Reputation of educational system (73%) Reputation of the educational system (69%)
Affordability of education/tuition fees (46%) Improved chances of an int'l career (59%)
Better preparation for career/Improved jobs access in home country (both
41%)
Better preparation for career (55%)
Build int'l network of peers/colleagues (54%)
Safety and physical security (35%) Attractiveness of location (52%)
Preferred Study Destination
mba.com Prospective Students Survey 2019
103
South Africa
Candidates Preferring This Study Destination
8%
10%
15%
15%
15%
23%
27%
29%
35%
62%
Master of Info. Technology
Master of Entrepreneurship
Full-time two-year MBA
Hybrid/blended MBA
Master of Project Management
Full-time one-year MBA
Executive MBA
Online MBA
Flexible MBA
Part-time MBA
Top 10 Program Types Considered
6%
8%
8%
12%
13%
40%
Full-time two-year MBA
Executive MBA
Online MBA
Flexible MBA
Full-time one-year MBA
Part-time MBA
Top Program Types Preferred*
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
87%
International
13%71%
14% 14%0% 0% 0% 0% 0% 0% 0%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates**
Affordability of education/tuition fees (56%) --
Reputation of educational system (51%) --
To be near family (44%) --
Availability of financial aid (33%) --
Attractiveness of location (29%) --
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference. **Insufficient sample size to report.
Preferred Study Destination
mba.com Prospective Students Survey 2019
104
Spain
Candidates Preferring This Study Destination
13%
14%
14%
15%
18%
19%
19%
25%
38%
53%
Master of Marketing
Part-time MBA
Executive MBA
Master of Entrepreneurship
Master in Management
Master of Int'l Management
Master of Data Analytics
Master of Finance
Full-time two-year MBA
Full-time one-year MBA
Top 10 Program Types Considered
5%
6%
7%
12%
14%
36%
Master in Management
Master of Data Analytics
Master of Int'l Management
Full-time two-year MBA
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
12%
International
88%
39%
20%12% 9% 6% 5% 4% 3% 1% 1%
Region of Citizenship of International Candidates
Domestic Candidates** International Candidates
-- Attractiveness of location (73%)
-- Improved chances of an int'l career/Build int'l network of peers/colleagues
(both 64%)--
--Reputation of the educational system/Diversity of student body (both 54%)
--
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference. **Insufficient sample size to report.
Preferred Study Destination
mba.com Prospective Students Survey 2019
105
Sweden
Candidates Preferring This Study Destination
14%
16%
17%
20%
20%
22%
35%
37%
40%
44%
Master of Data Analytics
Master of Human Resources
Master of Accounting
Master of Marketing
Master of Entrepreneurship
Full-time one-year MBA
Master of Int'l Management
Full-time two-year MBA
Master in Management
Master of Finance
Top 10 Program Types Considered
5%
5%
5%
7%
11%
11%
30%
Full-time one-year MBA
Master of Marketing
Master of Entrepreneurship
Full-time two-year MBA
Master in Management
Master of Int'l Management
Master of Finance
Top Program Types Preferred*
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
20%
International
80%
46%
18% 14% 11% 8%2% 2% 0% 0% 0%
Region of Citizenship of International Candidates
Domestic Candidates** International Candidates
-- Reputation of the educational system (83%)
--
Affordability of education/tuition fees (60%)
--
--Improved chances of an int'l career/
Offers English language education (both 57%)
-- Attractiveness of location (55%)
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference. **Insufficient sample size to report.
Preferred Study Destination
mba.com Prospective Students Survey 2019
106
Switzerland
Candidates Preferring This Study Destination
13%
13%
14%
18%
21%
25%
29%
30%
34%
42%
Part-time MBA
Master of Info. Technology
Master of Entrepreneurship
Flexible MBA
Full-time two-year MBA
Master of Data Analytics
Master in Management
Master of Int'l Management
Master of Finance
Full-time one-year MBA
Top 10 Program Types Considered
5%
7%
13%
19%
21%
Master of Data Analytics
Master of Int'l Management
Master in Management
Full-time one-year MBA
Master of Finance
Top Program Types Preferred*
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
10%
International
90%
38%
14% 13% 12%8% 8% 5% 3% 1% 0%
Region of Citizenship of International Candidates
Domestic Candidates** International Candidates
-- Reputation of the educational system (79%)
-- Improved chances of an int'l career (73%)
-- Better preparation for career (62%)
-- Build int'l network of peers/colleagues (58%)
-- Attractiveness of location (44%)
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference. **Insufficient sample size to report.
Preferred Study Destination
mba.com Prospective Students Survey 2019
107
United Kingdom
Candidates Preferring This Study Destination
12%
12%
12%
13%
22%
22%
22%
30%
39%
47%
Part-time MBA
Master of Marketing
Master of Info. Technology
Executive MBA
Master in Management
Master of Int'l Management
Master of Data Analytics
Full-time two-year MBA
Master of Finance
Full-time one-year MBA
Top 10 Program Types Considered
5%
6%
7%
8%
23%
24%
Master of Int'l Management
Master of Data Analytics
Master in Management
Full-time two-year MBA
Master of Finance
Full-time one-year MBA
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
8%
International
92%
28%23%
14% 13%7% 5% 5% 3% 1% 1%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates
Reputation of educational system (65%) Reputation of the educational system (75%)
Better preparation for career/ Build int'l network of peers/colleagues (both
46%)
Improved chances of an int'l career (64%)
Build int'l network of peers/colleagues (59%)
Improved chances of an int'l career (43%) Better preparation for career (54%)
Improved jobs access in home country (37%) Attractiveness of location (52%)
Preferred Study Destination
mba.com Prospective Students Survey 2019
108
United States
Candidates Preferring This Study Destination
12%
15%
15%
16%
19%
21%
22%
29%
49%
56%
Master of Accounting
Executive MBA
Joint/dual degree w/ an MBA
Online MBA
Master of Data Analytics
Master of Finance
Flexible MBA
Part-time MBA
Full-time one-year MBA
Full-time two-year MBA
Top 10 Program Types Considered
5%
5%
5%
5%
6%
7%
19%
27%
Flexible MBA
Master of Data Analytics
Online MBA
Master of Accounting
Master of Finance
Part-time MBA
Full-time one-year MBA
Full-time two-year MBA
Top Program Types Preferred*
Note: Program types considered and reasons candidates chose this country as their preferred study destination may total more than 100 percent due to multiple selections. *Graph displays only program types that ≥ 5 percent of candidates say is their preference.
Top Reasons Candidates Chose This Country as Their Preferred Study Destination
Citizenship of Candidates Preferring This Study Destination
Domestic
54%International
46%
32%25%
11% 10% 10%4% 4% 3% 1% 0%
Region of Citizenship of International Candidates
Domestic Candidates International Candidates
Reputation of the educational system (54%) Reputation of the educational system (75%)
Better preparation for career (52%) Improved chances of an int'l career (63%)
Attractiveness of location (41%) Better preparation for career (60%)
Affordability of education/tuition fees (38%) Build int'l network of peers/colleagues (59%)
To be near relatives/family living in the country (35%)
Attractiveness of location (38%)
Preferred Study Destination
mba.com Prospective Students Survey 2019
Application Trends Survey Report 2018
Respondent Demographic ProfileThis section details the gender and age details of 2018 survey respondents by their country of citizenship and residence.
109
Respondent Demographic Profile
mba.com Prospective Students Survey 2019110
Respondent Demographic Profile
Overall*
Gender Age
Male Female Other22 and
under23 to 24 25 to 30 31 to 39
40 and
older
Global 9,617 5,411 4,161 45 2,631 1,659 3,402 1,383 444
Cit
ize
nsh
ip
Africa 780 486 290 4 133 297 196 63 486
Australia & Pacific Islands 84 53 29 2 11 27 16 12 53
Canada 376 210 161 5 46 153 79 33 210
Central & South Asia 1,409 947 459 3 297 511 169 22 947
East & Southeast Asia 1,684 645 1,031 8 248 459 171 35 645
Eastern Europe 308 133 173 2 50 74 58 10 133
Latin America 465 300 165 0 62 252 94 26 300
Middle East 218 134 84 0 31 81 58 16 134
United States 2,901 1,618 1,268 15 467 1,210 397 177 1,618
Western Europe 1,281 823 453 5 298 300 123 38 823
Re
sid
en
ce
Africa 703 437 261 5 119 270 180 50 437
Australia & Pacific Islands 106 59 45 2 16 29 22 11 59
Canada 448 244 197 7 66 178 92 36 244
Central & South Asia 1,260 848 412 0 271 454 119 17 848
East & Southeast Asia 1,452 588 856 8 191 421 155 41 588
Eastern Europe 211 94 116 1 36 48 37 11 94
Latin America 415 272 142 1 52 241 81 19 272
Middle East 263 166 97 0 35 95 70 13 166
United States 3,235 1,765 1,456 14 535 1,296 465 193 1,765
Western Europe 1,413 876 531 6 322 332 140 41 876
*Subtotals may not sum to global or overall figures due to missing demographic data.
mba.com Prospective Students Survey 2019111
Contributors
The following individuals from the GMAC Research team made
significant contributions to the publication of this report:
Rhonda Daniel, Senior Research Manager, questionnaire
development and interpretation of data, and drafting of the
manuscript for intellectual content; Matt Hazenbush,
Research Communications Senior Manager, editorial and
manuscript review; Gregg Schoenfeld, Senior Director,
Research & Data Science, manuscript review; Tacoma
Williams, Research Senior Coordinator, sample development;
Devina Caruthers, Associate Research Manager, survey
management.
Contact Information
For questions or comments regarding the findings,
methodology, or data, please contact the GMAC Research
Department at research@gmac.com.
Contributors and Contact Information
Contributors and Contact Information
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