Business Operations Research Event 2013

By: Tiffany Asuncion, Tianna Dillman,Brandon Estrella, Melissa Ruiz

• Research a business's website, products, and services

• Create a strategic plan• Develop fresh ways to expose the

business • More customers= More revenue!

Purpose

• Xzault became up and running in 1996.• Xzault is a family business.• It is located at 14808 East 14th Street, San

Leandro, CA.

• "Providing quality, friendly, and fast service, repairs, consulting and support for over 15 years,"

Introduction to the Business

Primary Research• Created surveys focused on target

market • Plan to interview owner, Dan Dillman, on

December 4, 2012Secondary Research• Utilize yelp.com

Steps Taken to Design the Study and Instrument

• Sent letter confirming meeting with owner

• Created questions to ask during interview

• Read business' reviews on yelp.com• Created an online survey for peers

Steps Taken to Design the Study

• Simplicity• Informational • Straightforward• Search engine optimization• Yelp ratings

Findings and Conclusions-Strengths

Findings and Conclusions- Strengths

• Lack of picture variation• No social-networking links• Customer appeal• Not so up-to-date "Latest News"• No price estimate • "Read more" link

Findings and Conclusions-Weaknesses

Findings and Conclusions- Weaknesses

• XZAULT's Facebook Page• Coupons • Maps• Tech Person

Findings and Conclusions- Opportunities

• Branding

• Popularity

Findings and Conclusions: Threats

Findings and Conclusions- Threats

• Improve appearance (Fonts, pictures, layout, colors, etc.)

• Revenue Streams (advertising)• Social networking sites• Include costs• Update information

The Proposed Plan for Improvement

Timeline

Cost Analysis

Expenditure CostReparation Fees (online) Free

Labor $20/ hour (3 hours)

Total $60

• Advertising• Joining affiliate programs• Selling other

relevant/complementary items

Revenue Streams

Thank you.