Business or Pleasure?

Andy BurkhardtEmerging Technologies

LibrarianChamplain College Library

andyburkhardt.com

Social Networking for Professional Purposes

photo by v.h.d. on Flickr

Two Georges

photo by ReddJinn on Flickr

What’ll be covered?• Two types of connections• Real world examples• How to get started

Strong Connections• Often people you already know• Share very personal information• Best for enhancing current

relationships and networking

photo by BobFornal on Flickr

Weak Connections• Often people you don’t know• Share less personal info (but

interesting stuff nonetheless)• Best for engaging a new audience,

marketing services, and growing your network

photo by Darwin Bell on Flickr

photo by Dan4th on Flickr

photo by Johnny Jupiter on Flickr

• Enhancing current friendships• Networking • Engaging an audience (Fan Pages)

Networking

Facebook Fan Pages

• Networking• Staying current• Local conversations• Engaging an audience

Conference Networking

Local conversations

Prescient Reference

Promoting Resources

What should I post?• Library events• Links to articles, videos, etc. relevant

to your community• Solicit feedback from patrons• New additions to your collection• Getting the message out about how

great your library is• Answering questions• ???

Tone

photo by heyjohngreen on Flickr

Social not Broadcast

photo by TECH cocktail on Flickr

Professional Benefits• Networking with colleagues• Marketing library and its services• Engaging patrons• Understanding patrons better

How do I start?

Play!

photo by BL1961 on Flickr

Tailor the Technology

photo by hamron Flickr

Thanks!Andy Burkhardt

This slideshow: andyburkhardt.com/presentationsWebsite: andyburkhardt.comTwitter: twitter.com/vonburkhardtLinkedIn: www.linkedin.com/in/andyburkhardtEmail: aburkhardt@champlain.edu

All images used from Flickr under Creative Commons licenses