Retail Clothing Business plan

Name Roll no

1. Muzammil Shaikh 542. Adil siddiqui 62

PRESENTED TO : PROF. DARYL CABRAL

Existing Plant

• More than 25 years in cloth market.• Goodwill in market• Selling all types of clothes.• Located in middle in the market.• Good relation with customers and creditors.• Good knowledge about cloth market overall in

India.

About Location or my city

• It is a Taluka place.• Well known for cloth market.• Population near about 1 lack in city.• Its surrounded by many villages.• People comes from other cities for purchasing

clothes.• No. of School, colleges, etc.• Young generation is changing their fashion every 4-6

months. • They are spending on their life style.

Why we are not success ?• We don't have a targeted customer.• We are selling all types of cloth in limited quantity.• We are not able to providing them latest fashion• Limited labour.• Poor service.• Mind set of old trend.• Lack of advertising.• Lack of Quality clothes.• Limited space of shop.

Strategies for expanding business • Shift shop from current location to another in same

market.• The shop area will be 4500 sq. ft.• Attractive furniture work. • Modification in structure of shop.• Updating latest fashion every 4-3 months.• Increasing varieties of clothes.• Providing Branded clothes.• Improvement in selling service.

Marketing Mix

Products

These are the our main product.• Jeans Pant, T-shirts, latest fashion for both boys &

girls.• Sarees, Dress-material, Punjabi dresses, etc.• Formal shirts, pants.• KIDS Zones.• Suiting & shirting.• All types of clothes.• Wedding case sets.

Place

• As we already have goodwill in market, just we are going to change our location of shop in the same market.

Price

• Reasonable rate. • Introducing new clothes which can be affordable by

students.• Giving discount in slack season.• Offering them a special offer.

Promotion

• Advertising by digital board, pamphlets, News papers, etc.

• We will promote our products in school, colleges, festival, etc.

• Arranging stage show, fashion show, beauty contest in educational institute.

• Connecting youth by facebook or social networks.• We are promoting our product during JATRA’s.

Costing• Renovation cost - 4,00,000/-• Furniture cost - 2,00,000/- • Material - 12,00,000/-• Servant salary - 36,000/- p.m.• Electricity Bill - 4,000/- p.m.• Maintaining Exp. - 5,000/- p.m.• Bank EMI - 22,000/- p.m.• Miscellaneous Exp. - 5,000/- p.m.• Other expenses - 4,000/- p.m.• Advertisement - 1,00,000/-

Bank Loan

• Banks loan term 6 to 84 months.• Interest rates variable from 11.25% to 13.00%• We will Borrow loan Rs. - 10,00,000/- for 5 years.

We earn more money from these festival

• Diwali• Eid• Dashera• Weddings• Seasonable demand• Winter & Summer

• Regularly we earn profit 30% • But margin increases in seasonable period.• Recovery period.• Some items give us high margin.

Profit ?