Post on 11-Nov-2014
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BUSINESS PLAN
TOPIC : MGV.COMGROUP WORK ASSIGNMENT
GROUP MEMBERS:TANUSIASANAZCHIANNHODA
SANAZ TANUSIA CHIANN HODA
To offer the BEST ONLINE
DOWNLOADING SERVICE to
valued subscribers
To be leading ONLINE
DOWNLOADING SERVICES &
Indulge in TRADE Business
BOARD OF DIRECTORS
MISSION VISION
WHAT WE OFFER???BUY & DOWNLOAD ONLINE
T
WHAT WE OFFER???BUY & DOWNLOAD ONLINE
T
VALUE PROPOSITION
An Online Downloading Portal for All Subscribers.
- One stop hub for downloading variety entertainment.
Cost Saving for CitiBank Credit Card Holders. - Subscribers can Save on Cost 10% on All
Items Purchased.
Interactive Online Services for All Subscribers.- Can Personalized Profile and Change the
Avatar.
Easy Navigation & Latest Advertisement - Subscribers can easily Search for Items to be
Purchased as well as Special Discount on Selected Items.
VALUE CHAIN
Creates Value
Through Facilitating Transaction (Providing a
Platform)
Creates Value Through
Facilitating Subscribers
Communication(Online
Networking)
Creates Value
Through Display/
Networking Credibility(Reputable Companies)
Creates Value Through
Facilitating Errors
(Providing fast & Effective Solutions)
Create an Account1
Edit &ManageAvatar
2 OnlineNetwork3 Advertisement4 Online
Customer5
BUSINESS MODEL
Buyers
Sellers
B2C
B2B
Collaborations
Download
CAPITAL STRUCTURE
Name of Shareholders
Investment
Sanaz Khasehkhan
RM 45,000
Tanusia Arumugam
RM 20,000
Toh Yeong Chiann
RM 20,000
Hoda Safari RM 15,000
45%
20%
20%
15%
Capital Structure
SANAZ CHIANN TANU HODA
REVENUE MODEL
Revenue Year 1 Year 2 Year 3 Year 4 Year 5
Sales 80,000 128,000 145,000 180,000 235,000
Advertising 20,000 32,000 40,000 62,000 85,000
Total 100,000 160,000 185,000 242,000 320,000
REVENUE MODEL CONTINUE
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 50
50000
100000
150000
200000
250000
80000
128000145000
180000
235000
2000032000 40000
6200085000
SALES ADVERTISING
COST MODEL (CapEx)
Rental Deposit12%
Security System15%
Computer16%Server
40%
Office Equipment
2%
Website Design8%
License Fees3% Renovation
4%
CAPITAL EXPENDITURES
TOTAL COST = RM 45,500
OPERATION COST EXPECTED
OPEX Year 1 Year 2 Year 3 Year 4 Year 5
Office Rental 6,600 6,600 6,600 6,600 6,600
Salary 84,000 115,000 135,000 138,000 140,000
Advertising Cost 10,000 10,000 7,000 7,000 5,000
Utilities 1,200 1,400 2,350 2,850 3,500
Web Master 2,000 2,000 2,000 2,000 2,000
Web Hosting Fees 2,000 2,000 2,000 2,000 2,000
Streamyx (internet fees)
2,200 2,200 2,200 2,200 2,200
Server Maintenance 3,500 3,500 3,500 3,500 3,500
Anti-Virus (Kaspersky)
999 999 999 999 999
TOTAL ANNUAL COST
112,499 143,699 161,649 165,149 165,799
OPERATION COST EXPECTED
Year 1 Year 2 Year 3 Year 4 Year 50
20000
40000
60000
80000
100000
120000
140000
160000
O.RentalSalaryAdvert.CostUtilityWeb MasterWeb HostStreamyxServerAnti-Virus
NET INCOME
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 100,000 160,000 185,000 242,000 320,000
Operating Expenses
112,499 143,699 161,649 165,149 165,799
Net Income (12,499) 16,301 23,351 76,851 154,201
BREAK-EVEN POINT (BEP)
Year 1 Year 2 Year 3 Year 4 Year 50
50,000
100,000
150,000
200,000
250,000
300,000
350,000
RevenueOpEx
BREAK-EVEN POINT
PAYMENT METHOD
Payment Method
Debit Card
Credit Card
Cash Bank-
In
SWOT ANALYSIS
Strengths*Low operating
cost*Time saving
*Efficient
Threats*Competition
*Governmental regulation*Economic downturn
COMPETITOR ANALYSIS
Name of Company iTunes Store Facebook
Domain name (URL) http://www.apple.com/itunes/affiliates/download/
https://www.facebook.com/payvment#!/pages/Onarama-Records-Barcelona-Online-music-store/202895743078897
Target market Individual Individual
Similarity Product Medium Medium
E-catalog /Playlists Provide Provide
Cost leadership High Cost Low Cost
Innovation concept High Medium
Privilege Non Non
MARKETING PLAN
SUCCESS
Geographic ( Where?)• Globally
Target Market (Who?)
• Youngster• Working
adult
Strategy ( What?)
• Planning• Develop
• Strategize
THE CHALLENGES
MGV.com is a business whereby it is a online network base
company which provides various kinds
of entertainment services such as
Music, Movies and Games to its subscribers.
In the ever challenging business
environment, MGV.com has to
compete against other indirect companies that provide similar
services but MGV.com has an upper hand
because of its uniqueness of all in
one business concept.
Latest Information and advertising opportunities in
marketing strategies plays an important
role for MGV.com to gain success in sales figures. Other than that, having a good customer service
could increase subscribers’ loyalties towards MGV.com.
EXIT STRATEGY
DEATH* Death of a Shareholder
during Start-Up of Business* Insurance Claim & Company’s Worth
DISABILITY* No Profit & High Cost
* Financial Strain impacts Business and Family who
depends on Income
DIVORCE* Agency Problem* Finance Problem* Split Partnership
DEPARTURE* Other Opportunities
* Found Better Business* Merger & Acquisition
OVERALL IMPACT
Online Business
Made Easy
Connect, Search,
Download &
Interact Actively
Save on Overall
Cost, Time & Money
Digital Downloading, Up –to-
Date Technolo
gy & Environm
entally Savvy