Business Plan for

Radio

IntroductionChapter - 1

Chapter – 1

Introduction

Executive SummeryRadio is one of the best entertainment media for human

being. We are happy to inform you that, it is a huge marketplace used by millions of people all over the main city in Bangladesh. This is possible to attract vast listeners with various kinds of enjoyable programs. For this purpose, Radio’s primarily focuses should be on music. If we can create a listener poll it could proved as the key point for this Business.

Services(Product)

Chapter – 1

Introduction

Classified entertainment.

Cristal clear sound quality.

Quality product (No compromise).

One of the most upgraded technological setup.

Research & Analysis Chapter - 2

Market Profile

Industry is overcoming the introduction stage.

In this present situation it is possible to create a listener group.

People take this media as a pure part of entertainment in there life.

By giving quality entertainment as well as our product, it’s possible to establish a good Brand in this industry.

This media also proved itself as a User friendly & Portable amusement.

Chapter – 2

Research & Analysis

Generations of Radio

Chapter – 2

Research & Analysis

First generation

Radio Foorti.

Radio Today.

ABC Radio.

Radio Amer.

Generations of Radio Coverage

Of

1st generation Radio Foorti 88.0

Radio Today 89.6

ABC Radio 89.2

Radio Amer 88.4

Generations of Radio

Chapter – 2

Research & Analysis

Second generation

Peoples Radio 91.6

Radio Shadhin 92.4

Dhaka FM 90.4

City FM 96.0

Color’s Radio 101.6

Radio Bhumi 92.8

Asian Radio 90.8

CoverageOf

2nd generation

Generations of Radio

Peoples Radio 91.6

Radio Shadhin 92.4

Dhaka FM 90.4

City FM 96.0

Radio Bhumi 92.8

Asian Radio 90.8

Color’s Radio 101.6

Research & Analysis Chapter – 2

Competition

Radio Foorti FM 88.0 MHz

Radio Today

FM 89.6 MHz

Radio Aamar

FM 88.4 MHz

Traffic Broadcast FM 97.60

MHz

BBC Bangla FM 100.00

MHz

Radio ABC FM 89.2

MHz

Asian Radio;

90.8 FM

City FM; 96.0 FM

Color's Radio;

101.6 FM

Dhaka FM 90.4

People's Radio; 91.6

FM

Radio Bhumi; 92.8

FM

Radio Shadhin; 92.4 FM

59%

52%55%

5%

38%

10% 10%

3%

10%

20% 20%

10%

30%29%25%

20%

45%

37%

24%20%

40%

24%20% 20%

10%

20%

88%

77% 75%

50%

75%

34%30%

43%

34%40% 40%

20%

50%

Market AnalysisStudent (%) Common People (%) Total (%)

Maximum Spenders

Maximum Spenders

Agency & Category

Creative

Creative + Buying

Buying

Creative

Creative

BuyingMindshare

CreativeAsiatic

Creative + BuyingMedia vest

CreativeGrey

Creative + BuyingMediacom

Bitopi

Havas/I-positive

Maxus

Adcom

Ogilvy & Mather

Creative + Buying

Creative + Buying

Creative + Buying

Creative + Buying

Creative + Buying

BuyingTop of Mind

CreativeExpression

Creative + BuyingPapyrus

CreativeUnitrend

Creative + BuyingMEC Global

Matra

Madona

Priyontee

Prochito

Interspeed

Agency & Category

Radio Revenue

MinimumMaximu

mName of Radio Maximum Ravenue

Radio Foorti 25,000,000

Radio Today 20,000,000

ABC Radio 55,00,000

Radio Amar 30,00,000

Dhaka FM 18,00,000

Peoples Radio 18,00,000

Radio Shadhin 15,00,000

City FM 1,000,000

Colors FM 800,000

Asian Radio 600,000

Radio Bhumi 600,000

Name of Radio Minimum Revenue

Radio Foorti 19,000,000

Radio Today 12,000,000

ABC Radio 45,00,000

Radio Amar 20,00,000

Dhaka FM 12,00,000

Peoples Radio 12,00,000

Radio Shadhin 10,00,000

City FM 600,000

Colors FM 500,000

Asian Radio 300,000

Radio Bhumi 300,000

Macro Environment

Political Socio-Cultural

Economical Technological

Chapter – 2

Research & Analysis

Strategy Development Chapter - 3

Chapter – 3

Strategy Development

Target Market

Students

Professionals

Common People SEC : A, B+,

B

Segmentation

Psychographic

Youth & Colorful lifestyleMostly dependent on familyHeavy userSelf motivated & freedom lovers

Demographic

Age – 15-55Professional or

Students

GeographicCapital CentricDistrict Towns

Chapter – 3

Strategy Development

Positioning

Premium Service

Reasonable Price

Strong Brand Value

Powerful & Fun Promotional

Prestigious Market Presence

Chapter – 3

Strategy Development

Pricing

Competition Based Pricing Penetration or

Aggressive Pricing

Chapter – 3

Strategy Development

Branding

CorporateBranding

• Name Branding “Dhol” & Station

ID: “94.00” • Special Campaign

for Corporate.

Ingredient Branding

• Promoting the RJs profile.

• Specialize the shows.

• Specialize the music selection

part.

Audio Branding

Chapter – 3

Strategy Development

Marketing MixChapter - 4

Chapter – 4

Marketing MixProduct Price Place Promotion

Clients Communication Convenience

4ps &3cs

Advertising & Promotion PlanChapter - 5

Chapter – 5

Advertising&

Promotion Plan

Strategy

BUZZ LaunchKeep

Reminding

Media

Electronic Media

Print(Newspaper

, Sticker, Billboard)

Activation (Media

partner , Out door

live )

Online (Social

Network)

Chapter – 5

Advertising&

Promotion Plan

Unique Value Proposition (UVP)

Most Decent Radio

Classified Music.

Cristal clear

sound.

Best setup.

Supreme service quality.

Chapter – 5

Advertising&

Promotion Plan

SWOT Analysis

• Increasing Demand.• User friendly &

Portable amusement.

• Possible to create a listener group.

• Increase the nation wide net work within 2years.

• Limited budget for media.

• Single station.

• Classified Brand

Image.

• Technological

Strength.

Strength Weakness

OpportunityThreats

SWOT

Sales Forecast Chapter - 6

Sales Forecast Year-2016

Year-2016

Month Cost (Tk.)Sales (Tk.)

Profit (Tk.)

January 1,500,000 0-

1500000

February 1,500,000 0-

1500000

March 1,500,000 0-

1500000

April 1,500,000 500000-

1000000

May 1,500,000 500000-

1000000

June 1,500,000 500000-

1000000

July 1,500,000 800000 -700000

August 1,500,000 800000 -700000September 1,500,000 800000 -700000

October 1,500,000 1000000 -500000November 1,500,000 1000000 -500000December 1,500,000 1000000 -500000

January

Febru

aryMarc

hApril

MayJune

July

August

Septem

ber

October

November

December

-1,500,000

-1,000,000

-500,000

0

500,000

1,000,000

1,500,000

Year-2016

Cost (Tk.)Sales (Tk.)Profit (Tk.)

Sales Forecast Year-2017

Year-2017

Month Cost (Tk.)Sales (Tk.)

Profit (Tk.)

January 1,500,000 1200000 -300000

February 1,500,000 1200000 -300000

March 1,500,000 1200000 -300000

April 1,500,000 1200000 -300000

May 1,500,000 1200000 -300000

June 1,500,000 1500000 0

July 1,500,000 1500000 0

August 1,500,000 1500000 0September 1,500,000 1500000 0

October 1,500,000 1500000 0

November 1,500,000 1500000 0

December 1,500,000 1500000 0

January

Febru

aryMarc

hApril

MayJune

July

August

Septem

ber

October

November

December

-400,000

-200,000

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

Year-2017

Cost (Tk.)Sales (Tk.)Profit (Tk.)

Sales Forecast Year-2018

January

Febru

aryMarc

hApril

MayJune

July

August

Septem

ber

October

November

December

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

Year-2018

Cost (Tk.)Sales (Tk.)Profit (Tk.)

Year-2018

Month Cost (Tk.) Sales (Tk.) Profit (Tk.)

January 1,500,000 1600000 100000

February 1,500,000 1600000 100000

March 1,500,000 1650000 150000

April 1,500,000 1650000 150000

May 1,500,000 1650000 150000

June 1,500,000 1750000 250000

July 1,500,000 1850000 350000

August 1,500,000 1850000 350000

September 1,500,000 1850000 350000

October 1,500,000 1850000 350000

November 1,500,000 1850000 350000

December 1,500,000 1850000 350000

Thank You