Business Research

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KUMBH MELA Mapping a megacity’s metabolism

MR. NARENDRA MODI Expected Future PM

5

Business Research

“Research is to see what everybody

else has seen, and to think what

nobody else has thought” - Albert Szent-Gyorgyi

.

Purposive Investigation

Organized Inquiry

Logical systematic technique to find answers

RES

EAR

CH

GU

IDEL

INES

19

Reliance on Empirical Evidence

Use of Relevant Concepts

Commitment of Objectivity

Ethical Neutrality

Verifiability

Logical reasoning process

RES

EAR

CH

PU

RP

OSE

Verifies and tests existing facts and theory

Analyze inter-relationships between Variables

Derive causal explanations

Find solutions to problems

Find solutions to … socio-economic problems

Human relations problems in organizations

TYP

ES O

F R

ESEA

RC

H

RES

EAR

CH

AP

PR

OA

CH

ES

IMP

OR

TAN

CE

OF

RES

EAR

CH

59

How much manufacture?

Economic structure

Size of population

67

68

Research process

Formulating the research problem

Extensive literature review

Developing the objectives

Preparing the design

•Research design

•Sample design Data collection

Data analysis and interpretation

Report writing

70

PR

OB

LEM

IDEN

TIFI

CA

TIO

N

72 Reviewing the Literature

Academic Experience

Daily Experience

76

PR

OB

LEM

FO

RM

ULA

TIO

N

CR

ITER

IA

PR

OB

LEM

FO

RM

ULA

TIO

N

CR

ITER

IA -

INTE

RN

AL

PR

OB

LEM FO

RM

ULA

TION

C

RITER

IA - EX

TERN

AL

PR

OB

LEM

FO

RM

ULA

TIO

N

CR

ITER

IA -

INTE

RN

AL

Researcher’s interest Researcher’s competence Researcher’s own resource

PR

OB

LEM FO

RM

ULA

TION

C

RITER

IA - EX

TERN

AL

Research-ability of the problem Importance and urgency Novelty of the problem Feasibility Facilities Usefulness and social relevance

GOOD RESEARCH CRITERIA

82

Verifiable evidence

Accuracy

Systematic

RES

EAR

CH

REP

OR

T W

RIT

ING

Thank You! For any further clarification please feel free to reach me: ngkapoor@gmail.com