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transcript
8/16/2019 Business School Berlin Potsdam
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BUSINESSSCHOOL
BERLIN POTSDAB A V O V A N D E K E E R E
2 I B M 0 4
8/16/2019 Business School Berlin Potsdam
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HOW TO DO BUSINESS WITH
GERMANS
• Lecturer: Michael Bahles
• Germany is decentralized
– Clear
– Structured
– Fixed/strict/direct
• E.g.: Clever engineering ith a German t!uch: S"!da
8/16/2019 Business School Berlin Potsdam
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WHY IMPORTANT TO LEARN ABO
CULTURES
• #$ e.g.: %ailed merger &aimler ' Chrysler
– L!ss !ver ()* +illi!n
– &ue t! management mista"es
• ,$ e.g.: -i"e camaign in China
– -i"e sh!es vs &rag!n -i"e ins
– Big it%all in China &rag!n is 0h!ly1
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INTERCULTURAL COMPETENCE
2n!ledge
S"ills
Behavi!r
3ttitudes
4enness 5exi+ility emathyt!lerance %!r am+iguity readiness %!rlearning
6 h e 7 c e
+ e r g M
! d e l
8isi+le
-!n9visi+le
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DIFFERENT APPROACHES
• igh9 and l!9 c!ntext cultures
• L! c!ntext:
– C!mmunicati!n: seci@c detailed recise
– >!!rer at dec!ding: uns!"en message +!dy language
• igh c!ntext
– C!mmunicati!n: less direct m!re %!cus !n ;
– M!re sensitive t! n!n9ver+al c!mmunicati!n %eelings !% !thers
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The Lews m!"el # R$har" D% Lews Geer& '!(s&e"e # '!(s&e"e"mens!ns
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'!ls&$ A**r!a$h+ s,m-!ls an"me&a*h!rs
The $ul&ure ma* # Ern Me
3merica 3merican %!!t+all
Mexic! 6he Mexican @esta
;ussia 6he ;ussian +allet
7taly 6he 7talian !era
Germany 6he German symh!ny
Belgium 6he Belgium lace
;e%. t! a +!!" : -eg!tiate anything ith any!ne
anyhere ar!und the !rld
! t! deal in management:
Germans are confrontational
6rusting: 6as"9+ased
&eciding: C!nsensual
Leading: ierarchical
>ersuading: C!ncet9@rst
Evaluating: &irect negative
C!mmunicati!n: L! c!ntext
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CONCLUSION
•
=!r"ing ith the Germans means:#. Be !n timeA
,. 4nly have a sh!rt small tal"
. &eal ith +usiness seri!usly
. Be th!r!ughly reared
). >resent everything in a l!gical structured ay
D. Be aare !% direct uesti!ns and c!mments. &!nt ta"e critiue ers!nal
H. ave a r!%!und argumentati!n Ihave it r!ved$
J. Be %ran" and create trust I+y %acts$
#*.Stay t! y!ur !rd Ithe Germans ta"e everything literally$
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ENTREPRENEURIAL HOTSPOT BE
• Lecturer: 3ndreas Braun
• Examles: 6ee"amagne
– Simle 7dea sueezed SCM
– Selling 6ea in a diKerent ay
– 3s chea as !ssi+le
– 4nly !ne s!rt !% 6ea
• 4thers: Mumitz.me E9;!c"it Betahaus &riven!
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WHAT IS AN ENTREPRENEUR?
• ate the status u! easily +!red la+eled re+el resist auth!rity @red %r!m !+s
• &e@niti!n entrereneur: 0Creative &estructi!n1
– S!me!ne h! starts a venture n!t +ecause he has t! d! it +ut +ecan !!rtunity.
– 7nn!vati!n N inventi!n O c!mmercializati!n
• >ers!na
– 3ge: O9 *y !ld
– Family: 4nly #P rich !r !!r +ac"gr!und
– Educati!n: J)P Bachel!r degree !r m!re I)P MasterO$
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STATE-OF-THE-ART RESEARCH
Entrereneurshi
7nn!vative
management
Small Business
Management
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WHY IS BERLIN A HOTSPOT?
• Q!ung e!le ent t! Berlin
– 6! escae 3rmy &uty
• Fact!rs determining the success !n a start9u hu+
#. 6alents
,. 7n%rastructure
. -et!r"
. >u+lic image
). Caital I%unds etc.$
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WHAT TOOLS DO ENTREPRENEUR
USE?
#. 6he +rain
,. Business m!del canvas
. Business lan
. Elevat!r itch
). FRc"9u itches/seeches
Q!u learn m!re %r!m %ailures
than %r!m g!!d itches
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THE GERMAN ECONOMY AND
POLITICS IN A NUTSHELL
• Lecturer: 2ristin Schilling
• Silic!n Berlin
• Berlin the caital
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BERLIN
• Silic!n Berlin
– Gaming e9c!mmerce high9tech @rms
• ,)**O start9us
• Chea
• G!!d in%rastructure
– 6rans!rt etc.
• -et!r"ing events
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FACTS AND DATA
• th largest ec!n!my +y n!minal G&>
• neml!yment rate: DDP
• La+!r %!rce: *** ***
• Main ex!rt: Belgium France 2
• Main im!rt: Belgium the -etherlands France
• Ex.: 3udi BM= 8!l"sagen 3ldi 3didas
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-ECONOMIC GEOGRAPHY
-INFRASTRUCTURE AND TECHNOLO• )th largest c!nsumer energy
• G!!d 6rans!rtati!n u+
• Engineering science and research
• >!lycentric c!untry
• =est versus S!uth Germany