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8/8/2019 Business Writing ESL
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Learning Goal 2 B
by F. Cassim
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Learning Goal 1 B
I can write a business letter reporting straightforward content
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1. The Standard Business Letter
Form
1.1. Definition
Depending on the situation, companiesinstitute the standard letter form. In thestandard letter form, general information is
completed with specific information.
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1.2. Examples of Standard Letter
Forms
See pages 12, 16-17: The QuestionSee page 24: The Standard Letter Form
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1.3. Test Relevancy
TOEIC Test:Writing Section
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1.4. Professional Relevancy
Administrative Staff Entry Level Staff
SecretariesGeneral Office Staff
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1.5. Example Task: Pages 12, 16-17
SITUATION
You are the Personal Assistant (PA) to Mr JackLivesey, Managing Director of Toys For Tots, a
small chain of shops in England. The Head Office
is at Gate House, Broadlands Street, Norwich,
Norfolk, NR2 4NT, UK.
Mr Livesey is out today and has left some work for
you to do. He will be back in the office towards the
end of the afternoon.
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Engaging the E-mail and Ian's Notes
Ola Petrovna's Fax Manager's Notes
Main Point: Visit to UK (party of business people; Guildhall,Norwich)
Details:1. Convenient?
2. Suitable medium-pricedhotel.
3. Restaurant for lunch.4. Distance from station toGuildhall.
P.A.'s Task: Complete StandardLetter Form
Details1. Yes1. Yes-- How many people?When?How many people?When?
2. Golden Fleece on Bore Street2. Golden Fleece on Bore Street--Book early since it's popular.Book early since it's popular.3. We will provide3. We will provide4. 5 minutes walk4. 5 minutes walk-- somebody willsomebody willmeet them. Arrival time?meet them. Arrival time?
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Writing Outline
Enter you specific information into the standardletter form. See page 17.
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Sample Answer
See page 24
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1.6. Points to Remember
1. Each kind of information is written in a different place on thestandard letter form. Make sure you know to write different kinds
of information. Your logic should help you.2. Use a professional and polite tone. Decide how personal your tone should be by asking yourself how well your manager knowsthe client.
3. Convey the right information. Write with accurate grammar.
4. Professional, polite, correct information accurately, ANDALSO CONCISELY.
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Learning Goal 2 B
I can write a business letter reporting straightforward content
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2. The Business Letter
2.1. Definition
Business letters are formal letters used for business-to- business, business-to-client, or client-to-business
correspondence. There are a number of elements to a
business letter.
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2.2. Examples of Business Letters
See pages 12, 13: The QuestionSee page 18: The Business Letter
See pages 34, 35: The QuestionSee page 40: The Business Letter
See pages 56, 58: The QuestionSee page 66: The Business Letter
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2.3. Test Relevancy
TOEIC Test:Writing Section
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2.4. Professional Relevancy
Administrative Staff Entry Level Staff
SecretariesGeneral Office Staff
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2.5. Example Task: Pages 56, 58, 66
SITUATION
You are the Personal Assistant (PA) to Anne
Hardingham, Chief Executive of Luxury Hotels Ltd,a chain that owns small, luxury hotels throughout
Europe and has its Head Office in The Manor Hotel,
which is currently undergoing refurbishment. Its
address is The Esplanade, WORTHING, BN11 2EU,UK. Tel: 01475 786666 Fax: 01475 786669
Ms Hardingham has meetings throughout today but
will return to the office in the late afternoon and
has left you some work to attend to.
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Engaging the E-mail and Ian's Notes
Magdalene's Advertisement Manager's Notes
Main Point: Specialists for custom-made carpets
Details:
1. Cost: Cheaper
2. Colors: 8-12
3. Design: Freedom to use owndesign
P.A.'s Task : Write letter to complainand express unhappiness
Details:
1. Cost: 20% more?? Advice1. Cost: 20% more?? Advice--cheaper.cheaper.
2. Colors: Limiting us to 5 colors??2. Colors: Limiting us to 5 colors??Unaccetable!Unaccetable!
3. Design: Initially3. Design: Initially-- our own design.our own design. Now Now-- use existing pattern?? Wantuse existing pattern?? Want
what we ordered!what we ordered!Minutes of Meeting (p.57):Minutes of Meeting (p.57):Supply order as per originalSupply order as per originalspecifications or we will be obliged tospecifications or we will be obliged tocancel.cancel.
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Writing Outline
1. Basic Details
2. Message:Paragraph 1- Unhappiness and Complaints
- Cost- Color - Design
Paragraph 2: Company's decision- Supply or we cancel
3. Ending Line
4. Final Greeting (Yours sincerely or other)
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Sample Answer
See page 66
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2.6. Points to Remember
1. Unless absolutely necessary, try to keep the letter to one page.
2. Convey correct information.
3. Make sure your spelling, grammar, and punctuation are perfect. (Keep in mind that you represent your company's image
at all times when doing any work).
4. Be professional, polite- no matter how upset you or your company is with the client, try not to show your anger in your letter, and vary your tone according to how well your manager knows the person.