Businesscase LinkedPeople Wim de Gier Leaseplan

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© 2012 IBM Corporation

Session CCS115 Orlando, 18 January 2012 13:30-14:30 Utrecht, 14 February 2012 12.45-13.25

Linking people with LinkedPeople

Wim de Gier Senior Global Project Manager

LeasePlan Corporation N.V.

| © 2012 IBM Corporation

It’s all about the human connection

| © 2012 IBM Corporation

http://twitter.com/skywim

http://nl.linkedin.com/in/wimdegier

http://facebook/Wimdegier

Certified Senior Global Project Manager IPMA Level B Corporate Strategy & Development | LeasePlan Corporation N.V. Tel: +31 36 529 3513 | Mob: +31 6 223 814 70 Fax: +31 36 529 3806 | wim.de.gier@leaseplancorp.com

Side roles •IPMA Lead assessor IPMA level B and C •Member of the Dutch IPMA Exam committee •Visiting Lecturer Project Management MBA

| © 2012 IBM Corporation

France

Belgium

Sweden

Germany

Austria

Spain

United Kingdom

United States

India

New Zealand

Italy

Brazil

Switzerland

Luxemburg

Australia

Ireland

Finland Norway

Denmark

Hungary

Czech Republic

Poland

Slovakia

Portugal

Netherlands

LeasePlan Corporation manages over 1.4 million cars in 30 countries

Greece

Number of vehicles excludes cars managed by QEK and other activities within LeasePlan Corporation

United Arab Emirates

Turkey

Romania

Mexico

38 companies including a Dutch bank 6000+ employees

| © 2012 IBM Corporation

Agenda

■ Background presentation?

■ Why LinkedPeople

■ Pilot

■ Project

─ “yellow” adoption

─ “blue” structure

■ Facts and figures

■ Key take aways

PAGE 5

| © 2012 IBM Corporation

Why this Presentation?

■ Social media is changing the world.

■ Social media is changing the way we do business

■ Social media is changing (global) projects

■ Social media is changing my role (LeasePlan => frontrunner)

─ Levels and speed of interaction (closed to transparent)

─ Cultures (like Austria - US - Portugal)

─ Distance (New Zealand to The Netherlands)

─ Language (One?)

─ Transparent creativity (input from all / co-creation / Venkat-Ramaswamy)

─ Social responsibility (Flights, human capital, printing)

PAGE 6

| © 2012 IBM Corporation

LinkedPeople timelines

Q4 2008

•Initial investigation by ISA based on Gartner research

17 January 2009

•Pilot Kick-Off meeting

23 September 2009

•Pilot successful and on hold

Q4 2009

•Web 2.0 strategy

Q1 2010

•Project define phase

25 May 2010

•EMT approval for develop phase and first 6 entities

15 November 2010

•First entities live (LPNO, LPSE, LPFI, LPDK, LPHU, LPCorp, LPIS)

December/January 2011

•LPUK, LPNL and LPPT live

25 January 2011

•EMT approval to move ahead

•Interesting discussion

•Live demo

February/March 2011

•First the new release (risk and solved along the way)

1 April – 1 August 2011

•All other 28 entities live

July/August 2011

•Adoption boost

•Mobile

•Handover CorpCom & LPIS

•Final Project Board

September -> …..

• New release 3.0.1 • Further roll out Mobile • LPNZ, LPAU

• Project closure

WHY

| © 2012 IBM Corporation

LinkedPeople leverages the LeasePlan brain

| © 2012 IBM Corporation

Example 1: A real life situation without LinkedPeople...

| © 2012 IBM Corporation

... and with LinkedPeople

■ Easily find people with specific expertise

■ Effective communication, no e-mail overkill

■ Time saving

| © 2012 IBM Corporation

Example 2: Connecting our people: current situation

■ Our 6,000 people worldwide: hard to connect with each other

■ Available directories to find people: - Email - on name basis only - Local telephone books - not accessible cross border - Group address book on Intranet - management only - Domino directory - IT driven, information not complete

| © 2012 IBM Corporation

Business case (benefits)

PAGE 13

• Knowledge sharing • Communication • Product development • Social capital • Innovation • Human Resources

PILOT

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LinkedPeople and the current intranet

PAGE 15

| © 2012 IBM Corporation

Communities

Blogs Dogear Activities

Profiles

Home page

Wikis Files

Latest version 3.0.1 including Media Gallery

LinkedPeople => IBM Connections

| © 2012 IBM Corporation

PILOT who and what

PAGE 17

•170 staff •30 countries •3 units •Promotion flyers •Wannabees

| © 2012 IBM Corporation

Survey

PAGE 18

| © 2012 IBM Corporation

LeasePlan Web 2.0 Initiatives

PROJECT

| © 2012 IBM Corporation

Adoption

| © 2012 IBM Corporation

Social media for daily activities

Examples

•collaborate in a project

•collaborate in meetings (agenda,

minutes)

•respond to a customer question

•prepare a customer visit

•prepare a customer presentation

•collaborate on a customer proposal

•prepare an event

•respond to a Request for

Information/Proposal

•respond to a business process

exception

•look for information

•ask questions

•work out an idea

•write a report with a team

•do research

•organise work

•find experts

•create and maintain professional

relationships

•communicate with or to an

audience

•share knowledge

| © 2012 IBM Corporation

Scenarios

PAGE 23

| © 2012 IBM Corporation

LinkedPeople Introduction Movie

PAGE 24

| © 2012 IBM Corporation

Measurement

PAGE 25

Usage

• short term

Perception

• mid term

Business value

• long term

| © 2012 IBM Corporation

How does LinkedPeople help (global) projects?

26

•(Global) project community •Blogs / project updates •Agenda, minutes and actions (always up to date and nimble) •All project files at one place and automatic version control •Discussion platform •(General) Questions / buddy countries on the fly •Video’s and pictures library •Idea creation and (global) voting •Available on mobiles and iPads

| © 2012 IBM Corporation

Governance

PAGE 27

Yellow versus Blue

•Legal policy •Domain managers •How to set-up a community •7 Instruction movies •Checking •Corporate/local ownership

| © 2012 IBM Corporation

Language

PAGE 28

| © 2012 IBM Corporation

Current LinkedPeople usage

PAGE 29

•WWW: 1-9-90 •LeasePlan: 4-16-80 •Over 750 communities •38% closed •More and more business critical •Usage growing strong and in different ways (culture)

| © 2012 IBM Corporation

Total number of created features in LinkedPeople

| © 2012 IBM Corporation

Type of communities (total 778) December 2011

| © 2012 IBM Corporation

Management

PAGE 32

| © 2012 IBM Corporation

Project closure and feedback video from our CEO

| © 2012 IBM Corporation

Key take aways

■ Scenarios

■ CEO / board involvement

■ It’s NOT Facebook but corporate brain!

■ Transparency is a culture change, not IT

■ Adoption / IT 80 / 20

PAGE 34

| © 2012 IBM Corporation

Have your questions been answered?

■ Social media is changing the world.

■ Social media is changing the way we do business

■ Social media is changing (global) projects

Wrap-up discussed items:

─ Social media is changing your role

─ Levels and speed of interaction (closed to transparent)

─ Cultures (like LPAT – LPUS)

─ Distance (Like LPNZ)

─ Language (One?)

─ Transparent creativity (input from all / co-creation / Venkat-Ramaswamy)

─ Social responsibility (flights, human capital, printing)

PAGE 35

| © 2012 IBM Corporation

http://twitter.com/skywim

http://nl.linkedin.com/in/wimdegier

http://facebook/Wimdegier

Certified Senior Global Project Manager IPMA Level B Corporate Strategy & Development | LeasePlan Corporation N.V. Tel: +31 36 529 3513 | Mob: +31 6 223 814 70 Fax: +31 36 529 3806 | wim.de.gier@leaseplancorp.com

Side roles •IPMA Lead assessor IPMA level B and C •Member of the Dutch IPMA Exam committee •Visiting Lecturer Project Management MBA

Page 37