Social Media&

Twitter

David Hollands-Hursta451 Search Engine Marketing

What is Social Media?Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.http://en.wikipedia.org/wiki/Social_media

A conversation online

What is Social Media?

We say…

Types Of Social MediaSocial NetworksBlogsWikisPodcastsForumsContent CommunitiesMicro Blogging

Social Media UsersFacebook 200 m MySpace 100 mBebo 40 mTwitter 20 m

A public micro-blogging service limited to 140 characters

“What is Twitter? We don't know. A big mistake would be to think we've figured

it all out“ Biz Stone

Twitter Facts

58.4 Million Unique Visitors (September 2009)

Growth +1,500% Annually

Tweets per minute up to 27,000

Market Value $1 Billion - No Revenue

Twitter Growth

Following and Followers

Using Twitter

Gathering Information - ListenSharing Information - ParticipateComment - EngageLinks - Influence

Twitter EtiquetteBe yourselfComplete Bio and PictureTransparent about work/employerOk to follow people you don't knowOk to unfollow peopleOk to @reply someone a question or commentDirect Message DM for 1 to 1 conversationPromote others Don't feel you have to read every tweet

Twitter and BusinessMajority of businesses not using Social Media

Twitter is dominant tool for Social Media

Primary reason Brand/Company Positioning

Less important reason is lead generation

O2 Business Marketing Survey

Why Twitter for Business?

Ease of Entry

New source of traffic to Web site

Networking

Used for search after Google and YouTube

News, opinion and happenings

Fast help and feedback

You can get your message across in "real time"

Case Studies

Customer Relations - Virgin Trainsoffers, information, taking action, listening, educating

Crisis Management - Domino's PizzaTwitter, YouTube, responed quickly, limited Tsunami effect

Product Promotion - Dell ComputersSpecial offers, Segmented users, built trust factor

5 Questions1. What is your goal for Twitter?2. How will your organisation use Twitter?3. What resources will you need?4. What actions do you want followers to take?5. Do you have policies in place?

Twitter PolicyIn the world of social media honesty is the only policy.

OpenHonest

Authentic

Thank youDavid Hollands-Hurst

a451

david@a451.co.uktwitter.com/hollandshurst

twitter.com/a451www.a451.co.uk