Buying InfluencesBuying Influences

Mainstream LuxuryMainstream Luxury

Reduction of ExcessReduction of Excess Search for SecuritySearch for Security

MoralityMorality Commodity Pricing IncreasesCommodity Pricing Increases

FemininityFemininity

Customization on DemandCustomization on Demand

Second Home PurchasesSecond Home Purchases

Techno Organic BalanceTechno Organic Balance

Mosaic InfluencesMosaic Influences

Kirsch Marketing Campaign

2004 Kirsch Print Advertising

• Over 82 million impressions generated Q4 in upscale home décor/decorating pubs

2005 Kirsch Advertising Campaign

• Focus on “Total Window”• Consumer Advertising

– September to November 2005

• Trade Advertising• 2005 PR Campaign

Insert Image

New Product Development

New Product Development

Prototype Testing

Functional Testing

Environmental Testing

Final Product

RESULTS OF NPD

• Estate Ultra – WCMA Best New Technical Innovation & Apex Best Design 2004

• Quick Shade - WCMA Best New Innovation 2004

• Cellular Shade Sample Book- WCMA New Sampling Program 2004

• Buckingham – WCMA Best New Design 2005• Wood Trends – WCMA Honorable Mention

New Design 2005

Drapery Hardware Survey 2005