Social Software Ties#bsec09

Ross Mayfield

Chairman, President & Co-founder

ross.mayfield@socialtext.com

About Socialtext

•Founded in 2002, first vendor in the Enterprise 2.0 market

•Gartner #1 Visionary: Team Collaboration and Social Software

•Offices in Palo Alto, NYC, London

•5,000+ customers worldwide

Social Networking connected with Collaboration as a Service

Wikis& Blogs

SocialNetworks

Dashboards& Widgets

What People Expect, When They Work

SocialMessaging

What can they tools do at work?

How do these apply in the business world?

Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Enterprise 2.0

Freeform Social Software Adapted for Organizations– Search– Linking– Authoring– Tagging– Extensions– Signals

OrganizationsAre MadeOf People

Enterprise 2.0

Social Intranets Social Extranets

Social Media

Search Isn’t the Answer

• The average employee spends 1 day/week searching for people and information

• Search provides results, not answers

• Discovery, however, provides answers, sometimes from people. And context.

Microblogging/Social Messaging

Internal/Private

Twitter/Public

Remember when you adapted and adopted RSS?

Social Messaging

Properties

People-centric

Opt-in

Discovery

Patterns

Sharing

Q&A

Status

Purposes

Faster Projects

Faster Support

Faster Sales

Enterprise

Security

Privacy

Integration

Context

Monitoring

Activity

Collaboration

Uses

Backchannel/PR

Support

Sales & Mktg

Customer Quotes

Social Software Platform

Socialtext DashboardPersonalized and customizable widget-based dashboard --manage your attention efficiently and effectively

Socialtext WorkspaceWiki Workspaces and Collaborative Weblogsflexible collaboration to participate, re-use and create faster

Socialtext PeopleSocial networking for employees, partners & customers --discover connections, knowledge and experts

Socialtext SignalsSocial Messaging --Share links, Q&A and context

Demo

Social Discovery

My ConversationsDiscover people through your content

My ColleaguesDiscover content through your people

My SignalsBring attention to people and content

Dashboard & DesktopPay attention to people and

content

Near Time

Social Messaging

• New, and near real-time

• Ideas spread like wildfire

• Organizations move faster

New

Old

Asynchronous Real Time

Q&A

Free Trial at Socialtext.com

ross.mayfield@socialtext.com