By:-

IIMA, INDIA

Kishore Biyani Born : August 1961

Belongs to a trading family from Rajasthan

settled in Mumbai for more than 60 years now.

He was never interested in studies but did

complete his commerce graduation and always

had an ambition of making it big in business.

Managing Director of Pantaloon Retail

(India) Limited and the Group Chief

Executive Officer of the Future Group.

Advocates „Indianness‟ as the core value.

Goes by his instincts and does not rely on

market research or analysis either for opening

new stores or building new businesses.

“Doing Business in India, is not easy, but its easy if you have the right Business”. - Kishore Biyani.

• Kishore Biyani led into organised retail with the opening up of the

Pantaloons in 1997. This was followed in 2001 with the launch of Big

Bazaar, a uniquely Indian hypermarket format that democratized shopping

in India. It blends the look, touch and feel of Indian bazaars with aspects of

modern retail like choice, convenience and quality.

• Headquartered in Mumbai, the Future group has over 1,000 stores across

71 cities in India and employs over 30,000 people.

• The initial years were really difficult, both in establishing the brands and

finding sources to fund the bold initiatives.

• He strongly believed in himself and showed lot of persistence , two great

qualities which made his business grow.

• Transformed the retailing business in India with the “bania-company” that

even hardcore investors or conventional managers were afraid to touch.

Various Brands under Future Group

VISION

• Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

Group Mission

• We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.

• We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments – for classes and for masses.

• We shall infuse Indian brands with confidence and renewed ambition.

• We shall be efficient, cost- conscious and committed to quality in whatever we do.

CORE COMPETENCY

• Best pricing throughout the year.

• A choice of more than 20,000 products

• Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes.

• Fast deliveries – tie ups with world leaders in logistics & transportation services.

• A dedicated Customer Care helpline for any queries.

• Always offering Manufacturer’s guarantee as opposed to Seller’s guarantee.

“Is Se Sasta Aur Accha Kahin Nahi”

• Talks of Quality and Cost.

• Special emphasis on apparels and life style

products.

• Providing interesting discounts.

AWARDS

• Indian Retail Forum Awards 2008.

• The INDIASTAR Award 2008.

• Retail Asia Pacific 500 Top Awards 2008.

• Coca-Cola Golden Spoon Awards 2008.

• The Reid & Taylor Awards For Retail Excellence 2008.

• Platinum Trusted Brand Award Images Retail Award 2005,06.

• DLF Award 04.

STRATEGY

• Customer oriented

• Employee oriented- high attrition rate

Customer oriented

• Attracting and retaining customers.

• Uses non-traditional marketing strategy.

• Behavioral psychology.

• Moving demo-trolley.

• Used young population as strategic blessings.

• Movie centric promotions.

• Regular interesting offers/discounts.

• Spot discounts.

• Night shopping culture.

• Occasions based services.

• More organized floors.

Employee oriented

• Consider biggest assets.

• Employee welfare trust.

• Employee growth /training programes.

• “PRERNA” the employee suggestion plan.

• Standardization of staff room.

MARKETING MIX

‘7 P’s ANALYSIS’

PRICING

• Value Pricing (EDLP).

• Promotional Pricing.

• Low Interest Pricing.

• Psychological Pricing.

• Special Event Pricing (Republic Day).

• Differentiated Pricing.

• Time Pricing.

• Bundling.

Price Comparison

TIME PRICING

LOW INTEREST

FINANCING

PSYCHOLOGICAL

PRICING

BUNDLING

PROMOTION

•“SAAL KE SABSE SASTE 3 DIN”.

• FUTURE CARD (Discount Upto 3%).

• SHAKTI CARD.

• JUNK SWAP OFFER.

• BRAND AMBASSADOR: M.S. DHONI.

• ADVERTISMENT (Print Ads, T.V., Radio).

• POINT OF PURCHASE PROMOTION.

• GIFT TO EVEY 100th CUSTOMER (Seasonal).

BANNERS AND POSTERS

PEOPLE

• People Are The Customers Which Are The Biggest

Asset Of A Company.

• Well Trained Staff.

• Appearance.

• Presently Around 10000 Workers Are Working.

• And Around 500 Workers Are Recruited Every

Month.

• High Security For Safety Of Customers.

PROCESS

PHYSICAL EVIDENCE

FINANCIAL DATA

SALES NET PROFIT 1527.20 33.54 (Q2 DEC 08) (Q2 DEC 08) 5.97% 24.35% 1228.07 31.65 (Q2 DEC 07) (Q2 DEC 07)

DIVIDEND

• 2008 Rs.30

• 2007 Rs.25

• 2006 Rs.25

• 2005 Rs.25

• 2004 RS.15

Problems ahead

• Reduction in consumer spending.

• Slow construction of malls.

• Difficulty in raising working capital.

• High rentals.

• Lowering margins.

• New emerging competitors.

SWOT ANALYSIS

• SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

• It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Strength

- High Brand Equity

- State-of-art infrastructure

- EDLP

- PoP promotions

- Variety of stuff under

single roof

Weakness

- Unable to meet store

opening targets

- Failing revenue/sq. ft.

- General perception

Opportunity

- Organized retail (4.15%)

- Evolving consumer

preferences

Threat

- Competitors

- Government policies

- Unorganized retail

BIYANI’S FUTURE PLANS

• To open up 15 Big Bazaars.

• 5 Centrals.

• 3 Home Towns.

• 10 E Zones.

• 1 Ethnicity.

• 4 Pantaloons.

SUGGESTIONS

• Retailing through Internet & web based technologies.

• Maintenance of prices during recession period.

• Understand consumer preferences.

• Global expansion.

THANK YOU